RAG MusicCM
Lovely commercial jingle

Collection of Docomo commercials. Ads announcing the latest models and great-value plans.

You often see commercials for Docomo, one of the major mobile carriers, when watching TV or online videos, right?

These ads cover a wide range of content: of course they introduce the latest devices and announce great rate plans and promotions, but they also feature initiatives like the Docomo Future Project that the company is working on.

In this article, we’ll present a roundup of Docomo’s commercials along with the video clips.

In addition to popular actors, another appeal of Docomo’s commercials is that idols and musical artists sometimes appear as well.

We’ll also introduce the cast and the background music, so be sure to check it out.

Docomo commercial roundup: announcement ads for the latest models and great-value plans (11–20)

docomo “Smart Parent-Child Game Run” / “Ticket Gate Dash” / “Smart Treadmill Run” / “Smart Commemorative Photo Run”

Titled “Family Smart Race,” this series of commercials from Docomo showcases the convenience of smart devices like tablets, smartwatches, and wireless earbuds.

In each ad, the Suzuki family—adept at using smart devices—competes against the Sato family, who only have a smartphone.

The Suzukis win every match, but the Satos still look like they’re having fun, which is quite heartwarming.

The background music is an arrangement of ‘Infernal Galop’ (commonly known as ‘Offenbach’s Can-Can’), a staple at school sports days.

docomo MAX “It’s coming back!” versionBTS

docomo MAX “It’s Coming Back!” 30-second version

This commercial communicates that with Docomo MAX’s selectable benefits, you can choose Lemino, conveyed through BTS’s live performance footage, one of its content offerings.

By showing a digest of the concert and clearly conveying the excitement, it expresses the thrill of being able to enjoy a wide variety of content.

The song that firmly supports the excitement of the live footage is BTS’s “Lights.” While it’s dance music with a strongly resonant beat, it also has a sense of calm, evoking images of a powerful first step and an upbeat, positive mood.

docomo DoCoMo mini “Beethoven” Version

docomo mini “Beethoven” version 15 seconds

This is a commercial introducing Docomo’s pricing plan, Docomo mini.

It emphasizes that by using various bundle discounts, a 4GB plan can be used for as low as 880 yen.

It’s memorable for featuring Beethoven holding a smartphone, and it uses a parody song set to Symphony No.

5 in C minor, Op.

67, commonly known as “Fate,” as the background music.

docomo Docomo mini “Mozart” version

docomo mini “Mozart” 15-second version

This commercial is inspired by a painting of the Mozart family, depicting Mozart and his sister playing a piano duet, their father holding a violin, and a portrait of their mother hanging on the wall.

It introduces “Docomo mini,” which allows you to use a smartphone starting from 880 yen the following month by setting the specified payment method and choosing designated internet and electricity services.

The surreal and striking touch is that everyone in the Mozart household has a smartphone.

The background music is a parody of one of Mozart’s signature works, Piano Sonata No.

11 in A major, K.

331.

docomo #Youth Time Trip Vaundy × docomo Youth Support Movie

#Youth Time Trip | Vaundy × DOCOMO Youth Support Movie

Among NTT Docomo’s commercials, the Youth Support Movie series is especially popular.

In the version released in the summer of 2023, each person answers the question, “What did you leave undone in your high school life during the COVID-19 pandemic?” by naming something they wanted to do but couldn’t—and then they go and do it.

The smiles of the young people featured are dazzling, and every scene in the ad radiates pure youth.

It’s a commercial that warms your heart just by watching it.

The BGM features singer-songwriter Vaundy’s “mabataki.” The lyrics, which calmly speak of a world full of compassion, are striking and deeply moving.

NTT DOCOMO ahamo × Galaxy Z Flip5 “ahamo Showtime” VersionNana Mori, Fuju Kamio

NTT Docomo Galaxy Z Flip5 Commercial “ahamo Showtime” 15 seconds

The NTT Docomo commercial “ahamo Showtime,” featuring Nana Mori and Fuju Kamio.

In it, various products are introduced one after another, accompanied by YOASOBI’s “Sangenshoku.” The exhilarating sound and rhyming lyrics are addictive.

The lyrics also have a wonderful narrative quality, starting from a long-awaited reunion and depicting the time until they part ways again.

It really sparks the imagination about the protagonists’ past and what happens to them afterward.

Docomo commercial roundup: announcement commercials for the latest models and great-value plans (21–30)

NTT DOCOMO yama × DOCOMO Collaboration Movie “Graduation Hope Ceremony”yama

yama flies around the streets of Tokyo!? Newly written song “Kodama” and collaboration movie released! [“Sotsugyo Kiboshiki” | yama × docomo Collaboration Movie]

NTT Docomo’s “Graduation of Hopes” was released as a collaborative movie between Docomo and yama, crafted to feel like a music video for one of yama’s songs.

It gathers things users “wish would disappear from society,” presenting them within the film as Graduation Hope Certificates.

The background music is a newly produced track titled “Kodama.” Like the collaborative movie, the song was created based on user input, carrying an encouraging message about facing oneself.

It’s a supportive anthem that will likely serve as a source of strength.