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Collection of Docomo commercials. Ads announcing the latest models and great-value plans.

You often see commercials for Docomo, one of the major mobile carriers, when watching TV or online videos, right?

These ads cover a wide range of content: of course they introduce the latest devices and announce great rate plans and promotions, but they also feature initiatives like the Docomo Future Project that the company is working on.

In this article, we’ll present a roundup of Docomo’s commercials along with the video clips.

In addition to popular actors, another appeal of Docomo’s commercials is that idols and musical artists sometimes appear as well.

We’ll also introduce the cast and the background music, so be sure to check it out.

Docomo commercial roundup: announcement ads for the latest models and great-value plans (31–40)

docomo Smart Senior Watching ‘Deki-suke’ version / ‘Zamasa Mama’ version / ‘Spo-mama’ version / ‘Bari-Bi’ version / ‘Bari-O’ version

This commercial promotes how everyday life can be enriched by using a variety of smart devices, including smartwatches and smart rings.

Each spot features a character who skillfully uses smart devices, unfolding in a story-driven format.

Its friendly rhythm and pacing make it so engaging that you can’t help but watch until the end.

Docomo’s instant repair service “Sumaho-kun” commercial

Docomo’s Instant Repair Service “Smartphone-kun” Version – 15 seconds

This commercial, filmed from a smartphone’s point of view, introduces a service that lets you get your phone repaired quickly if it ever breaks.

Your data stays intact, and repairs can be done at a Docomo shop counter in as little as 60 minutes, making the robust support system very reassuring.

docomo eximo Points Activity × iPhone “Featured” VersionMinami Hamabe

NTT docomo iPhone 16 Pro x eximo Points Activity Commercial “Spotlight” Version 15 Seconds

This is a commercial that introduces the iPhone 16 Pro along with the money-saving eximo Point Activity plan.

Among the passersby watching the new iPhone ad on a street-side billboard, Minami Hamabe appears.

The story continues with an announcement for eximo Point Activity displayed in the windows of a building beneath the billboard.

The familiar Poinco brothers also make an appearance, making it a charming commercial.

docomo Sekai Sonomanma Giga “Bocca della Verità” (Truth Mouth) VersionNao

The World As-Is GIGA “Mouth of Truth” Version – 15 seconds

This is a commercial themed around the Mouth of Truth, a sculpture in Italy said to trap the hands of liars.

After Nao says, “You absolutely need to rent Wi‑Fi overseas!” she puts her hand into the Mouth of Truth and can’t pull it out.

It turns out the story is meant to highlight that with a DOCOMO smartphone, you can use it abroad as is without renting Wi‑Fi.

It’s a brilliant development that clearly promotes the service while keeping viewers engaged.

docomo ‘Docomo Point-Saving Plan Begins’ version

“Docomo Poikatsu Plan: It Begins” 15-second version

This is a promotional commercial for Docomo’s point-saving plan, where you can rack up lots of d POINTs by using d Barai (d Payment).

It’s a memorable ad featuring the d POINT mascot duo, the Poinco brothers, with a clear and simple presentation style.

Docomo commercial roundup: announcement ads for the latest models and great deals (41–50)

Docomo Online Shop: “A School Arts Festival Where You Can Buy Smartphones Online”

An era when you can buy cell phones and smartphones while staying at home.

With that, here’s a commercial sung by frogs at a school arts festival.

Putting aside the punny storyline, the song is a parody of the children’s tune everyone knows, “Kaeru no Uta” (The Frog Song).

You couldn’t ask for a more familiar melody.

It’s a mobile carrier’s ad, sung by frogs.

There’s so much going on that it even gives off a surreal vibe.

“Kaeru no Uta” is really versatile! I feel like I hear a parody of it at least once a year.

docomo “Falling in Love with Points” VersionMinami Hamabe, Lochi

Pricing 'Falling in Love with Poi' Version (Pre-orders Now Open) 30 seconds

This is a drama-style NTT Docomo commercial featuring Minami Hamabe and the comedy duo Lotti.

Kokado is the type who saves points, while Nakaoka is the type who spends them, and it’s amusing to see Minami Hamabe’s heart waver between these two opposites.

The BGM is TRF’s “BOY MEETS GIRL,” one of their signature songs released in 1994.