Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
You often see commercials for Docomo, one of the major mobile carriers, when watching TV or online videos, right?
These ads cover a wide range of content: of course they introduce the latest devices and announce great rate plans and promotions, but they also feature initiatives like the Docomo Future Project that the company is working on.
In this article, we’ll present a roundup of Docomo’s commercials along with the video clips.
In addition to popular actors, another appeal of Docomo’s commercials is that idols and musical artists sometimes appear as well.
We’ll also introduce the cast and the background music, so be sure to check it out.
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- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- A roundup of commercials featuring Takumi Saito: from the latest spots to timeless classics.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
Docomo commercial roundup: announcement ads for the latest models and great-value plans (31–40)
docomo eximo Points Activity × iPhone “Featured” VersionMinami Hamabe
This is a commercial that introduces the iPhone 16 Pro along with the money-saving eximo Point Activity plan.
Among the passersby watching the new iPhone ad on a street-side billboard, Minami Hamabe appears.
The story continues with an announcement for eximo Point Activity displayed in the windows of a building beneath the billboard.
The familiar Poinco brothers also make an appearance, making it a charming commercial.
docomo Sekai Sonomanma Giga “Bocca della Verità” (Truth Mouth) VersionNao
This is a commercial themed around the Mouth of Truth, a sculpture in Italy said to trap the hands of liars.
After Nao says, “You absolutely need to rent Wi‑Fi overseas!” she puts her hand into the Mouth of Truth and can’t pull it out.
It turns out the story is meant to highlight that with a DOCOMO smartphone, you can use it abroad as is without renting Wi‑Fi.
It’s a brilliant development that clearly promotes the service while keeping viewers engaged.
docomo ‘Docomo Point-Saving Plan Begins’ version
This is a promotional commercial for Docomo’s point-saving plan, where you can rack up lots of d POINTs by using d Barai (d Payment).
It’s a memorable ad featuring the d POINT mascot duo, the Poinco brothers, with a clear and simple presentation style.
docomo Xperia X Performance “Hairdresser” versionYoshihiro Yamauchi
This commercial closely follows Yoshihiro Yamauchi, who works as a hairstylist, and has him talk about what he finds appealing about Xperia.
By clearly showing both his work scenes and how he uses the Xperia, it conveys how well it fits into everyday life.
Because it’s a commercial that depicts the connection between everyday, unassuming moments and Xperia, a calm piece of music is used for the BGM.
The layering of digital sounds with a light, airy vocal gives the impression of highlighting a sense of brightness.
docomo Xperia “Dual Dance” EditionCanDoo、Hiro
This commercial expresses the movement of emotions through Xperia, starting from a powerful street dance performance.
The duo delivering the tightly synchronized dance is CanDoo and HiRo, and the way people around them start moving too conveys a sense of spreading fun.
The dance is set to an original song that clearly communicates strength.
Built on digital beats and light, agile rap, its breezy sense of speed perfectly matches the choreography.
Docomo commercial roundup: announcement ads for the latest models and great deals (41–50)
docomo Xperia ‘sp-mode’ Version
This commercial introduces the Xperia while also promoting that you can use a Docomo email address.
With a digital worldview that feels like diving into a sea of text, the overlap with Xperia evokes images of technological progress and unknown experiences.
The song that further emphasizes this distinctive atmosphere is “L.P.D.” by BRADBERRY ORCHESTRA.
A steady rhythm is laid down, and digital vocals layer over it to create a striking digital aesthetic.
docomo Xperia A “One-touch Music” version / “Backlight Dance” version / “Picture Effect” versionYukiko Hijikata
This commercial highlights the music and video features among the many functions built into Xperia.
The sequence where the dance circle expands as people touch each other conveys how easily you can enjoy music, while the dance scenes with shifting backgrounds and effects express the many ways to enjoy video.
Layered over this uniquely comedic dance is an original track by Fumitake Igarashi, also known as Eager Rush.
With a sound that showcases a strong, resonant beat and voices layered like sound effects, the composition creates a distinctive world of its own.