Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
Commercials for cell phones and smartphones. A roundup of commercials for new models and carriers (1–10)
Rakuten Mobile x Samsung Galaxy S26: “The Latest Galaxy at a Great Deal” Edition
This commercial, which plays on the idea of “getting ahead” while showcasing a man performing acrobatic moves that rotate his body in various ways, is visually stunning and captivating.
Mirroring the product’s hallmark of crisp, clear imagery, the use of slow motion is a wonderful touch.
At the end of the spot, it also introduces an easy trade-in program that lets you purchase the product conveniently.
Rakuten Mobile “Rakuten Mobile is a great deal for families!” version
It’s a commercial that tells you family discounts save you money and make household finances easier, but because every family member speaks in this overpowering, tough-guy manner, you can’t help but laugh.
All the voices are dubbed by voice actor Yuki Kaji.
It’s also funny that they’re wearing clothes labeled with their roles, like Dad, Mam, and Ani.
Their faces as they spend the saved money on yakiniku are full of superiority and a sense of release, keeping you laughing right up to the very end.
It’s like listening to a conversation between members of an adventurer party!
Rakuten Mobile “Zuzugyagu Gacha” Version
This commercial promotes the idea that with Rakuten Mobile, data is unlimited and the connection is fast and comfortable to use, all conveyed through a lively song.
Set to the rhythm of Zuzu’s “Zuzu Gag Gacha,” it introduces the appeal of Rakuten Mobile, mixing in gags to convey a sense of ease and fun.
The contrast between the light movements of Thomas Inoue—Zuzu’s original character—and Zuzu’s own comical motions also adds to the humor.
docomo U22 Discount “Docomo-dake Returns” EditionNEW!Kyoka, Ai Kato
After nearly 20 years, the nostalgic Docomodake and Ai Kato are co-starring once again! With Kyoka joining as a new junior reporter, a comical back-and-forth unfolds.
We’ll share the appeal of the Docomo U22 Discount, which lets the whole family use smartphones affordably, in a fun way.
For those who remember the old commercials featuring Ai Kato and Docomodake, this will surely feel very nostalgic, won’t it?
au “Connected Peace of Mind Broadcasting Station” EditionNEW!Kasumi Arimura
Kasumi Arimura appears as a radio host delivering peace of mind, introducing the appeal of au Starlink Direct, which connects your smartphone as long as you can see the sky—even outside service areas.
She shares a story about sending beautiful photos to her family from a mountain with no reception.
Experience the reassurance of being connected anytime, anywhere.
Sony Xperia 1 VIII “Ready, choose, shoot.”NEW!
A commercial that fully conveys the appeal of Sony’s latest flagship smartphone, the Xperia 1 VIII.
Alongside the snappy phrase “Ready, pick, and shoot,” it highlights the convenience of the AI Camera Assistant.
Leave the complicated settings to AI—just choose the look you like, and anyone can easily capture stylish photos.
From camera enthusiasts to those who want to preserve everyday moments, it’s a device that’ll make you want to pick it up right away.
povo povo 2.0 “Bulk Giga Purchase” EditionNEW!
This is a must-read for anyone who wants to smartly review their smartphone plan.
With povo2.0, if you buy a year’s worth of data in one go, you can significantly reduce your monthly costs.
If you secure the amount you’ll use in advance, you can always enjoy peace of mind and great savings.
The lively melody of Jacques Offenbach’s Orpheus in the Underworld also sticks in your ears, making you want to hum along!