Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
Commercials for cell phones and smartphones. A roundup of commercials for new models and carriers (1–10)
Rakuten Mobile “Zuzugyagu Gacha” VersionNEW!
This commercial promotes the idea that with Rakuten Mobile, data is unlimited and the connection is fast and comfortable to use, all conveyed through a lively song.
Set to the rhythm of Zuzu’s “Zuzu Gag Gacha,” it introduces the appeal of Rakuten Mobile, mixing in gags to convey a sense of ease and fun.
The contrast between the light movements of Thomas Inoue—Zuzu’s original character—and Zuzu’s own comical motions also adds to the humor.
Rakuten Mobile Rakuten UN-LIMIT VI “Easy Switch” VersionNEW!Mio Imada
This commercial features Mio Imada speaking emphatically about how, with Rakuten Mobile, the procedures are simple and switching is easy.
It firmly dispels the notion that it’s a hassle, and the way her expression shifts into a smile conveys a comfort that fits into everyday life.
It also mentions that there are no fees, brightly expressing the hope that viewers will consider switching.
Rakuten Mobile “Super Challenge” VersionNEW!Rola
This commercial expresses Rakuten Mobile’s spirit of taking on challenges by paralleling it with Rola, who continues to push herself in various fields.
It’s striking how Rola describes challenges as “thrilling” and “exciting,” conveying a strong sense of forging ahead into the future.
Along with her serious expressions, her smiles also shine through, clearly conveying positive emotions.
Rakuten Mobile iPhone 14 Pro “The Cheapest Among Japanese Carriers!” EditionNEW!
This commercial powerfully highlights that even with Rakuten Mobile, the iPhone 14 Pro is available—and claims you can get it cheaper than anywhere else.
The footage shows a variety of people coming together and moving in sync with smiles, vividly expressing the anticipation and excitement for the iPhone in a powerful way.
The song that further amplifies the energetic atmosphere portrayed in the video is Queen’s “We Will Rock You.” The stomping-like opening sound is striking, and the way the voices gradually layer conveys a strong sense of unity.
Rakuten Mobile Rakuten Hand “I did an Iniesta Hand” versionNEW!Iniesta
This is a commercial that portrays Iniesta engaging in soccer and, through an unexpected turn of events, promotes Rakuten Mobile.
During the match, the whistle blows, and just when it seems he’s been called for a handball, instead of a yellow card he’s handed Rakuten Mobile’s Rakuten Hand.
It’s not a handball, but a Rakuten Hand.
The scene then shifts to Iniesta smiling, comically highlighting that it’s an appealing device.
Rakuten Mobile Rakuten UN-LIMIT VII “Data Plan” EditionNEW!Ryoko Yonekura
This commercial promotes Rakuten Mobile’s plans that solve smartphone problems, powerfully narrated by Ryoko Yonekura.
By using concrete figures, such as comparisons with typical pricing, the appeal comes across even more strongly.
Her shifts between a serious expression and a smile are also key points, conveying an attitude of empathy toward users and evoking a sense of excitement that makes everyday life more enjoyable.
Rakuten Mobile Rakuten UN-LIMIT VI “Flames of Challenge” VersionNEW!Masahiro Tanaka
This commercial emphasizes the powerful spirit of challenge embodied by Masahiro Tanaka and conveys that Rakuten Mobile is continuing to take on challenges in the same way.
The visuals focus on his powerful pitching, with flames rising and overlapping captions highlighting the appeal of Rakuten Mobile, which heightens expectations for its features.
The song that strongly amplifies the sense of power depicted in the footage is Queen’s “We Will Rock You.” Its striking, stomp-like sound leaves a strong impression, and the layered vocals evoke an image of moving forward with determination.