Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (91–100)
au “Let’s go together in the first year of Reiwa” (version)Shota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura, Nanao, Masaki Suda, Rina Kawaei, Takashi Sasano, Tomoya Maeno
This is a commercial from au’s “Santaro” series, featuring Shota Matsuda, Kenta Kiritani, and Gaku Hamada as protagonists from old folktales, which aired around the time the era name changed to Reiwa.
Other characters who have appeared so far also show up one after another, and their interactions with the Santaro trio create a cheerful and warm atmosphere.
The scenes of just the three of them are also striking—their wholehearted smiles when they’re together convey a strong sense of friendship.
The song that further elevates the fun mood depicted in the footage is GReeeeN’s “Issho ni Ikou” (“Let’s Go Together”).
With a light rhythm and layered vocals, the dazzling sound conveys a positive message.
Y!mobile “Giga Boost with PayPay” / “Simple 3 S Gets More Data”
This commercial clearly conveys the appeal of Y!mobile’s new plan through an explanation from the store manager.
It highlights how you can use data more cost-effectively—for example, getting extra data when you pay with PayPay and even more data on the Simple 3S plan.
The manager’s calm tone and the ensuing banter with the Batterys add a comedic touch that leaves a strong impression.
au ‘We’ll keep connecting, even more.’ Version
This commercial conveys au’s efforts under the theme “Always, more, we’ll keep you connected.
au,” highlighting improvements and expansions of service areas across Japan and measures for events.
It depicts scenes like illuminations and festivals, clearly showing how au plays an active role in those settings.
Through the advance preparations, it also communicates a sense of care—ensuring participants can enjoy themselves more comfortably.
au “Deliver everything.” VersionShota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura
This is a film depicting how the Santaro characters, the image mascots of au, relate to things they find beautiful.
It conveys a grand message: when you want to share something beautiful with someone important to you, it leads to human connection, a sense of fulfillment in life, and great happiness.
The song that highlights the film’s sweeping yet warm atmosphere is “Todoke, Zenbu.” sung by Oni-chan, played by Masaki Suda.
It’s a song about wanting to share the happiness you’ve felt with someone dear, and its powerful yet gentle vocals express the depth of that feeling.
Y!mobile “Simple 3 Plans” / “Great Value with Large Data 3 L” / “Great Value with Large Data 3 M”
This commercial features the two members of Batterys appearing as Y!mobile staff, conveying its appeal through casual conversation.
The basic flow is Jike explaining things to Ace, and the way Ace doesn’t seem to fully grasp the explanation is played for comedy.
It also conveys that there are many subtle advantages—so many that Ace can’t immediately understand them—and that there are plans tailored to different ways of using the service.
Y!mobile “The New Plan is a Great Deal” / “Unlimited Domestic Calls are a Great Deal for Ages 60+” / “Get the Latest Models for Less with the New Value Support” / “Save While Keeping Your Current Smartphone”
In this commercial, the store manager and the duo Batterys introduce the benefits of Y!mobile, highlighting that there are plans tailored to each user.
It showcases a new plan with more data, unlimited domestic calls for those aged 60 and over, great deals on the latest models, and the ability to keep using your current smartphone—illustrating support for a wide range of users.
The lively back-and-forth of Batterys’ boke and tsukkomi also conveys a positive, approachable vibe that encourages people to try it out casually.
UQ mobile “Scene Transition” VersionMikako Tabe, Mei Nagano
In this commercial, Mikako Tabe and Mei Nagano explain UQ against a variety of backdrops, presenting its appeal in a refreshing way.
As the scenery changes, they describe the great value plans and ease of use, which makes the message feel positive.
Their smiles throughout also suggest a service packed with features that will satisfy users.