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Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.

Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.

In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.

In this article, we’ll showcase a wide range of commercials related to smartphones all at once!

Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.

Mobile and smartphone commercials. A roundup of new models and carrier ads (11–20)

docomo Future Museum “Baton to the Future” editionNEW!

Docomo Future Museum “Baton to the Future” (25th Anniversary / 30 seconds)

“Docomo Mirai Museum” is a creative art contest for children from age three through junior high school.

The commercial features three generations—grandmother, mother, and daughter—with the grandmother watching over her granddaughter as she draws.

At that moment, the mother discovers a picture she herself drew long ago.

Placing the mother’s picture next to the daughter’s, the three talk about them.

The intercut on-screen text that stirs one’s spirit is also striking, conveying a message of encouragement that no matter who you are, art is free.

docomo Google Pixel 10a Aina × Cocomi “Shall we go abroad?” version / “Charging clichés” version / “Pixel it?” versionNEW!Aina the End, Cocomi

This is a commercial featuring Aina the End, who is said to be a close friend, and Cocomi, introducing the appeal of ahamo and the Pixel 10a.

It highlights that ahamo can be used overseas as-is, and that the Pixel 10a has an impressively long-lasting battery.

There’s also a scene where they trade relatable comments about smartphone batteries, offering a light, chuckle-worthy moment.

The BGM is KC & The Sunshine Band’s signature track “That’s the Way (I Like It),” a classic 70s disco tune you’ve likely heard somewhere before.

docomo Google Pixel 10a Aina × Cocomi “Shall we go abroad?” version / “Charging clichés” version / “Pixel it?” versionNEW!Aina the End, Cocomi

This is a commercial featuring Aina the End, who is said to be a close friend, and Cocomi, introducing the appeal of ahamo and the Pixel 10a.

It highlights that ahamo can be used overseas as-is, and that the Pixel 10a has an impressively long-lasting battery.

There’s also a scene where they trade relatable comments about smartphone batteries, offering a light, chuckle-worthy moment.

The BGM is KC & The Sunshine Band’s signature track “That’s the Way (I Like It),” a classic 70s disco tune you’ve likely heard somewhere before.

UQ mobile UQUEEN ‘Choir’ VersionHikari Mitsushima, Ryuhei Matsuda

UQ mobile UQUEEN Commercial “Choir” Version 15 seconds

This commercial introduces, with a unique vibe, how UQ mobile is a great deal not only for young people but also for their families.

It features Hikari Mitsushima as UQUEEN leading a choir, during which she and Ryuhei Matsuda, playing a butler, have a conversation about the savings.

The song performed by the choir—and whistled by Matsuda—is “Wakamonotachi” by The Broadside Four.

Evoking the path young people walk and the hope that lies ahead, the song conveys a positive outlook through its gentle yet grand atmosphere.

UQ mobile Moe Pink and Cool Blue: “Wouldn’t UQ be fine?” / “Just keep your eyes on UQ” / “If it were UQ, they wouldn’t make you say that” / “It’s for your sake” / “It’s okay to lean on me” / “Love Begins”

This memorable spot, staged like a scene from a romantic drama, is a commercial where Gachapin and Mukku introduce the value and convenience of UQ mobile.

While Gachapin fires off adorable lines, Mukku delivers suave, flirtatious ones.

Both emphasize that with UQ mobile, you can use a reliable network at a great price.

The striking direction really leaves a strong impression!

UQ mobile “Singing Students and Family” VersionKyoko Fukada, Mikako Tabe, Mei Nagano

[CM] UQ mobile UQ Student Discount

This commercial powerfully conveys that UQ mobile’s UQ Student Discount is a service that benefits not only students but also their families.

It starts with students led by Kyoko Fukada, Mikako Tabe, and Mei Nagano seeming to be at odds with their families, but then shows a sense of unity that communicates how the service makes everyone happy.

In the footage, both sides sing an arrangement of Finger 5’s “Gakuen Tengoku.” The call-and-response at the beginning highlights the conflict, but the climactic section clearly expresses the fun.

Through the lightness of the sound, it gives an overall positive impression.

Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (21–30).

DOCOMO MAX “Always Together” VersionNEW!

docomo MAX “Always Together” Version 30 Seconds

This commercial highlights that with Docomo MAX, you can also enjoy Lemino’s content, showcased through appearances by BTS members.

It conveys that you can watch shows featuring BTS and feel as if you’re always with them, expressed through the members’ cheerful expressions.

The song that further heightens the excitement of the visuals, which let you truly feel BTS, is BTS’s “SWM.” It gives the impression of dance music with a gentle rhythm, and the soft vocals convey a sense of relaxation.