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Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.

Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.

In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.

In this article, we’ll showcase a wide range of commercials related to smartphones all at once!

Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.

Mobile and smartphone commercials. A roundup of new models and carrier ads (11–20)

au Google Pixel New-Life Situations Theater: “Working Adult” Edition / “University Student” EditionNEW!FRUITS ZIPPER

This is an au commercial introducing the convenient features of Google Pixel.

Members of FRUITS ZIPPER appear, reenacting relatable scenes from the perspectives of a working professional and a university student.

It shows how they make practical use of the Pixel in those situations.

The commercial specifically highlights the appeal of the Pixel and features their song “Pipopapo,” released in August 2025.

With its cute, upbeat lyrics, it’s a track that lifts your spirits just by listening.

docomo Docomo mini “Mozart” versionNEW!

docomo mini “Mozart” 15-second version

This commercial is inspired by a painting of the Mozart family, depicting Mozart and his sister playing a piano duet, their father holding a violin, and a portrait of their mother hanging on the wall.

It introduces “Docomo mini,” which allows you to use a smartphone starting from 880 yen the following month by setting the specified payment method and choosing designated internet and electricity services.

The surreal and striking touch is that everyone in the Mozart household has a smartphone.

The background music is a parody of one of Mozart’s signature works, Piano Sonata No.

11 in A major, K.

331.

UQ mobile UQUEEN ‘Choir’ VersionHikari Mitsushima, Ryuhei Matsuda

UQ mobile UQUEEN Commercial “Choir” Version 15 seconds

This commercial introduces, with a unique vibe, how UQ mobile is a great deal not only for young people but also for their families.

It features Hikari Mitsushima as UQUEEN leading a choir, during which she and Ryuhei Matsuda, playing a butler, have a conversation about the savings.

The song performed by the choir—and whistled by Matsuda—is “Wakamonotachi” by The Broadside Four.

Evoking the path young people walk and the hope that lies ahead, the song conveys a positive outlook through its gentle yet grand atmosphere.

docomo DoCoMo mini “Beethoven” VersionNEW!

docomo mini “Beethoven” version 15 seconds

This is a commercial introducing Docomo’s pricing plan, Docomo mini.

It emphasizes that by using various bundle discounts, a 4GB plan can be used for as low as 880 yen.

It’s memorable for featuring Beethoven holding a smartphone, and it uses a parody song set to Symphony No.

5 in C minor, Op.

67, commonly known as “Fate,” as the background music.

docomo × Netflix “Moments That Make Your Heart Race”NEW!

docomo × Netflix “Moments That Make Your Heart Race”

This commercial promotes a Docomo campaign that lets you watch Netflix at a great value, showcased through footage from various titles.

By featuring a wide range of genres, from movies to sports, it conveys the excitement of enjoying visual entertainment.

With scenes that are thrilling or make you eager to see what happens next, you can feel the anticipation and fun—not just from the clips themselves, but also from the expressions of the viewers watching them.

docomo DoCoMo mini “Beethoven” VersionNEW!

docomo mini “Beethoven” version 15 seconds

This is a commercial introducing Docomo’s pricing plan, Docomo mini.

It emphasizes that by using various bundle discounts, a 4GB plan can be used for as low as 880 yen.

It’s memorable for featuring Beethoven holding a smartphone, and it uses a parody song set to Symphony No.

5 in C minor, Op.

67, commonly known as “Fate,” as the background music.

Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (21–30).

docomo Rates: “docomo U22 Discount – ‘Good News’ Edition”NEW!

Rate plan: docomo U22 Discount “Good News” Version - 30 seconds

In this commercial introducing Docomo’s U29 Discount, everyone shows off their dance moves to the music, creating a lively, fun atmosphere that leaves a strong impression.

You can feel the value and joy of the discount from everyone’s expressions.

The background music is one of DREAMS COME TRUE’s signature songs, “Ureshii! Tanoshii! Daisuki!” It’s “Ureshii! Tanoshii! Daisuki!” from their 1989 album “Ureshi Hazukashi Asagaeri.” With its up-tempo melody and lyrics that capture the exhilaration of falling in love, it’s a track that makes your heart dance just by listening.