Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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- Compilation of Android smartphone commercials: Pixel, Galaxy, Xperia, and more
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Western songs used in mobile phone and smartphone commercials
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Cell phone and smartphone commercials. A roundup of commercials for new models and carriers (31–40).
Y!mobile “Simple 3 Plans” / “Great Value with Large Data 3 L” / “Great Value with Large Data 3 M”
This commercial features the two members of Batterys appearing as Y!mobile staff, conveying its appeal through casual conversation.
The basic flow is Jike explaining things to Ace, and the way Ace doesn’t seem to fully grasp the explanation is played for comedy.
It also conveys that there are many subtle advantages—so many that Ace can’t immediately understand them—and that there are plans tailored to different ways of using the service.
Apple iPhone 16 Apple Intelligence “Clean Up Photos: Flex”
A man in a tank top is showing off his muscles and having his mother take a photo of him.
But when he looks at the picture, his mother ended up being visible in the reflection of a mirror behind him.
So the man used Apple Intelligence, the AI system available on the iPhone 16 series, to edit the photo and remove his mother from the shot.
The background music is a track titled “Workout,” perfectly suited for a commercial that highlights a fit physique.
Its comfortable four-on-the-floor beat and diverse electronic sounds make it addictive—truly perfect for a workout.
Apple iPhone 16 Ceramic Shield “Trust Issues”
This commercial highlights the toughness of the Ceramic Shield glass used on the iPhone 16.
A man at an amusement park tries to take a commemorative photo with his iPhone, but fumbles and drops it.
Time suddenly slows down, and everyone around him is transfixed as the iPhone falls toward the ground.
Just when you think the screen must have shattered, it turns out to be fine thanks to the Ceramic Shield.
The commercial features “I Trusted You” by the New York punk band Gustaf, a track they released in 2024.
Its minimal guitar-and-bass accompaniment is striking and sticks in your head after just one listen.
Answering SoftBank’s social challenges: “Next-Generation AI Data Center” editionMasaharu Fukuyama
As Masaharu Fukuyama murmurs, “AI can do anything,” AI Mashaharu tells him there’s a concern that, at this rate, data processing won’t be able to keep up.
In response, it introduces SoftBank’s ongoing construction of an AI data center in Japan.
The message powerfully highlights this as an initiative to accelerate the expanding use of AI.
The background music features “Let’s Become a Family,” a familiar tune from this commercial series.
Released in 2011, the song is also well-loved as a wedding staple.
Galaxy: “Always together. A new life.”
The song playing in Galaxy’s commercial “Zutto Issho sa: Shin Seikatsu,” which began airing in March 2022, is “Otona ni Natte,” sung by Aina The End.
The track was originally released in 2012 by YUKI, the vocalist of JUDY AND MARY.
Thanks to Aina’s signature husky voice, the song takes on a different character from the original.
Many people who heard it in the commercial probably recognized Aina’s vocals and became curious about the song’s title.
Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers (41–50)
Galaxy Buds2 Pro: “24-bit Hi-Fi audio, wirelessly.”
The Galaxy Buds2 Pro commercial, “24-bit Hi-Fi Audio, Wirelessly,” features music with expansive depth—perfect for an audio gear ad.
The CM song, “Free,” is performed by three artists: ONIPA, Nubiyan Twist, and Ego Ella May.
The unlikely collaboration between ONIPA, with its Afrofuturist edge, and the other two acts rooted in jazz yields a track that feels like it embodies a new form of jazz, a new form of music.
It’s a piece packed with allure that makes you want to hear much more.
au Support Discount Santaro Series: “We Want to Support Support” Edition
In the Santaro-series au Ouen-wari commercial “We Want to Cheer on the Cheering,” a cover of the British military march “The British Grenadiers” is used.
While the original has a powerful tone that praises the army’s bravery, the version arranged by music producer and composer Katsuya Yamada for the CM has a softer feel.
Carried by a snare rhythm, the melody is played with a light flute timbre.
As the bass and other instruments join, the latter half gradually gains in boldness, yet overall it unfolds with a pop sensibility that matches the commercial’s comedic vibe.