Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Cell phone and smartphone commercials. A roundup of commercials for new models and carriers (31–40).
SoftBank: ‘Dad Becomes a Dancer’ EditionNEW!THE JET BOY BANGERZ
This commercial conveys SoftBank’s ethos—that if you get moving, the scenery will change—through the figure of the father, who is also the mascot character.
In an unexpected twist, the father joins THE JET BOY BANGERZ’s dance, stylishly communicating the importance of taking on challenges with a touch of humor.
The track used to match the dance is “Dance of the Reed Flutes” from The Nutcracker, well known as a SoftBank CM song.
Although it’s a light piece that highlights the sound of flutes, when layered with the dance beat it comes across with a powerful rhythm.
Google Pixel 10 “My Name Is” VersionMasao Hashimoto, Shuuto Inomata, Taiki Shinozuka
This commercial conveys the appeal of the Google Pixel 10 through the interactions of Masao Hashimoto, Shuto Inomata, and Hiroki Shinozuka.
It unfolds as a conversation about which features they use in everyday life, leading them to discover new ones, which also highlights the breadth of its capabilities.
The focus on camera-related features is another key point, clearly emphasizing how excellent the camera is.
docomo Samsung Galaxy S26 Ultra “This moment is now, with Galaxy.”ME:I
This is a docomo commercial featuring ME:I that highlights the appeal of the Galaxy S26 Ultra.
This time, it mainly showcases the camera performance, with a focus on Nightography video.
The background music uses ME:I’s 2026 release “Best Match,” a song that expresses the bond with a partner who understands you perfectly—as if by telepathy—using the phrase “best match.”
Rakuten Mobile 10-Million Lines Milestone Commemoration “Compilation” Edition / “Close-Up on a Family Living in Amami Oshima” Edition
This commercial highlights Rakuten Mobile surpassing 10 million lines, showcasing its appeal through user testimonials.
In a relaxed tone, people talk about what makes it good—such as strong connectivity for calls and data, and how affordably those features are delivered.
It also portrays a family living on Amami Oshima, clearly conveying the user-friendliness that supports everyday life there.
docomo ahamo Simple? Nino × Kaku “ahamo-ing” version / “Simpling” version
This commercial showcases how simple and easy-to-use ahamo’s plan is through the interactions between Kazunari Ninomiya and Kento Kaku.
It also conveys the joy of getting a great deal thanks to straightforward discount conditions, expressing it through the duo’s lively banter and distinctive movements.
The song that further highlights the positive message depicted in the visuals is “That’s the Way (I Like It).” Its catchy sound and rhythm leave a strong impression, and the relaxed dance vibe conveys an easygoing sense of fun.
Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers (41–50)
Sony Xperia 1 VI campaign video: “Sony’s technology, leading to unprecedented excitement.”
This commercial highlights the impressive camera performance of the Xperia 1 VI.
The street snapshots taken with the Xperia 1 VI are breathtakingly beautiful.
It also showcases the inclusion of an optical zoom lens despite being a smartphone, emphasizing the advantage of shooting at various focal lengths without sacrificing image quality.
If you love taking photos, you were likely captivated by the Xperia 1 VI after watching this commercial.
Apple iPhone 17 Pro “Smart Group Selfies” Version
This commercial focuses on introducing the iPhone 17 Pro’s camera, promoting its high performance that lets you capture memories with joy.
A variety of people film in a variety of situations, and the way everything comes out clear in any environment conveys the camera’s capability and reliability.
The song that further highlights the fun atmosphere of preserving these memories is ‘Party at My House’ by Inspector Spacetime.
Its distinctive, floating digital sound is striking, and the repeated phrases help create a lively vibe.