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Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.

Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.

In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.

In this article, we’ll showcase a wide range of commercials related to smartphones all at once!

Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.

Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers (41–50)

SoftBank Xiaomi 14T Pro “Kami Juuden Girl 2” CommercialTeresa Ikeda, Houshou Marine

Nogizaka46’s Teresa Ikeda draws attention with her signature pose! VTuber Houshou Marine also appears in SoftBank’s new commercial, “Kami Juuden Girl 2.”

In this second commercial in the “Kami Jūden Girl” series, Eisa Ikeda and VTuber Marine Houshou make appearances.

It opens with Ikeda forgetting to charge her smartphone; when she plugs in the charging cable, the CM shifts into an animated world.

The story shows Kami Jūden Girl and Marine Houshou bustling about in the animation, and by the time Ikeda finishes getting ready in the real world, her phone is fully charged.

Beyond the fun, slapstick-style presentation, the ad leaves a strong impression with how quickly the phone finishes charging.

Mobile and smartphone commercials. A roundup of commercials for new models and carriers (51–60)

SoftBank OPPO Reno10 Pro 5G Divine Charging “Don’t Rush Me” VersionMaika Sasaki (=LOVE), Hitomi Suzuki (≠ME)

Don't rush me, don't rush me #GodCharging #NewCM #MaikaSasaki #HitomiSuzuki

This is a SoftBank commercial introducing a “god-tier fast-charging” smartphone that charges faster than ever.

The ad features Maika Sasaki from the idol group =LOVE and Hitomi Suzuki from ≠ME.

Just before heading out, Suzuki realizes her phone has no battery, but the spot highlights the charging speed by showing it fully charge while she dances.

The background music is the Vocaloid track “Seikai-chan and Kafu-chan’s Errand Rhapsody,” produced by Minami no Minami, which pairs perfectly with the visuals and concept.

The song has a brisk, bustling tempo and an adorably charming vibe.

Docomo’s Two Top Xperia A / GALAXY S4 — “Docomo’s Two Top (2CELLOS)” version

NTT DOCOMO “Docomo’s Two Top (2CELLOS)” Version

2 CELLOS is a handsome cellist duo from Croatia.

Their tightly synchronized, intense performances electrified audiences around the world.

In Japan, they were so popular that it felt like you saw them in the media every day.

This is “Kagemusha,” the track that drew attention when it was used in the DoCoMo “Two Top” commercial in which they actually appeared.

They play the cello—normally a string instrument—as if it were a percussion instrument, with fierce energy.

They create a fresh sound with an instrument strongly associated with classical music.

It’s a very cool track that showcases the duo’s genre-defying performance.

Sony Xperia 5 “Bring the creator’s vision to your hands”Bring Me The Horizon

SONY XPERIA 5 au commercial: “Hold the Creator’s Vision in Your Hands” 30 seconds Bring Me The Horizon

‘medicine’ blends electronica and rock into a sound that feels both urban and nostalgic.

It’s a track released in 2019 by the British rock band Bring Me the Horizon.

Just one listen to the aggressive vocals makes you want to hear the whole thing.

The lyrics portray a desire for revenge against someone who has caused you pain, while also revealing the complex hope that they might somehow reform.

The exhilarating chorus is irresistibly catchy!

docomo “Smart Parent-Child Game Run” / “Ticket Gate Dash” / “Smart Treadmill Run” / “Smart Commemorative Photo Run”

Titled “Family Smart Race,” this series of commercials from Docomo showcases the convenience of smart devices like tablets, smartwatches, and wireless earbuds.

In each ad, the Suzuki family—adept at using smart devices—competes against the Sato family, who only have a smartphone.

The Suzukis win every match, but the Satos still look like they’re having fun, which is quite heartwarming.

The background music is an arrangement of ‘Infernal Galop’ (commonly known as ‘Offenbach’s Can-Can’), a staple at school sports days.

Y!mobile “Giga Boost with PayPay” / “Simple 3 S Gets More Data”

This commercial clearly conveys the appeal of Y!mobile’s new plan through an explanation from the store manager.

It highlights how you can use data more cost-effectively—for example, getting extra data when you pay with PayPay and even more data on the Simple 3S plan.

The manager’s calm tone and the ensuing banter with the Batterys add a comedic touch that leaves a strong impression.

Y!mobile “The New Plan is a Great Deal” / “Unlimited Domestic Calls are a Great Deal for Ages 60+” / “Get the Latest Models for Less with the New Value Support” / “Save While Keeping Your Current Smartphone”

In this commercial, the store manager and the duo Batterys introduce the benefits of Y!mobile, highlighting that there are plans tailored to each user.

It showcases a new plan with more data, unlimited domestic calls for those aged 60 and over, great deals on the latest models, and the ability to keep using your current smartphone—illustrating support for a wide range of users.

The lively back-and-forth of Batterys’ boke and tsukkomi also conveys a positive, approachable vibe that encourages people to try it out casually.