Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
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- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Western songs used in mobile phone and smartphone commercials
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Mobile phone and smartphone commercials. A compilation of commercials for new models and carriers (81–90)
au Starlink Direct: There’s no signal here! “Fishing” Version / “Connect on X” Version / “Hiking” Version / “Emergency” Version / “Camping” Version
Set against backdrops like the sea and mountains, this memorable commercial uses humorous scenes where, whenever someone tries to use their smartphone, they’re told, “There’s no signal here.” But as the narrator says, “My phone connects anywhere as long as it can see the sky,” the ad highlights that communication is possible using Starlink.
It further emphasizes that you can use not only emergency contacts but also your everyday apps, showing that you can use your smartphone as usual even in places where regular signals don’t reach.
au 2005 TV commercialSatoshi Tsumabuki
A song by Macaroni Enpitsu was used in a McDonald’s commercial that aired in 2019.
It’s a youth-themed track that perfectly matches the ad depicting students after school.
As the title suggests, it carries the message: “Youth passes in an instant, so enjoy those precious moments to the fullest!” Reading the lyrics—which will resonate not only with students in the midst of their youth but also with adults—will surely make you want to meet your dear friends right away.
docomo Giga Abroad: The Mysterious Mural / docomo MAX: The Mysterious StatueNao
This is a commercial that promotes how, with Docomo MAX, you can use your smartphone abroad just like you do at home, shown through Nao’s travel experience.
The setting looks like Egypt, with murals and statues, and the humor comes from the oddities written on them.
The content conveys a sense of reassurance by showing her fully enjoying her trip without worrying about data.
SoftBank: ‘The goal is above yourself’ Version
The video focuses on a woman who has been involved with basketball since she was little, portraying the effort she has steadily built up.
As she keeps working hard, the number of shots she takes increases, expressing the idea that her efforts will eventually lead to results.
The song that further emphasizes the powerful scenes of perseverance depicted in the video is Aqua Timez’s “Ketsui no Asa ni.” Its band sound, carried by a gentle rhythm, is striking and conveys both strength and tenderness.
mineo Unlimited Pack 1 Mbps “Release” / MyPita “More Gigs” / Unlimited Pack Plus “Speed-Up”
This commercial promotes mineo by highlighting its many user-friendly options that make using your smartphone comfortable.
Set in a sushi restaurant with a comedic vibe, it shows the chef proposing various plans as if he were serving customers.
It conveys that you can choose a plan that fits your needs, such as an unlimited data plan or one that increases your data allowance.
SoftBank AI Mashaharu’s “What’s This?” Series: “Smartphone Scam Countermeasures,” “People Flow Data ~Disaster Prevention~,” and “HELPO ~Healthcare~”
This is a series that introduces SoftBank’s initiatives to solve various social issues through the questions of AI Mashaharu.
It portrays efforts to make daily life more comfortable, such as measures against smartphone scams, mobility data that helps with disaster preparedness, and apps that enable online medical consultations.
You can really sense how helpful these initiatives are from the way they bring smiles to people’s faces.
Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (91–100)
Apple “Meet iPhone 16e”
This is the introductory commercial for the iPhone 16e announced in February 2025.
The video is striking, featuring a blue character inflated with air that appears to dance—and many viewers may have found themselves unable to look away.
The background music is Talk by Selena Gomez and Benny Blanco.
It’s an intriguing track that combines slightly dark-tinged vocals with a fun, listenable production.