Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Mobile phone and smartphone commercials. A compilation of commercials for new models and carriers (81–90)
Sony XPERIA XZ1 “Hi-Res” Version
This is the guitar version of Xperia’s theme song, “Voices.” The guitarist is Yuki, a popular player known for her beauty.
Beyond her looks, her dazzling guitar virtuosity is absolutely mesmerizing.
Yuki’s sharp, cutting guitar is of course awesome, and the second guitar and bass match it with funky, razor-edged tones.
If you’re someone who just loves guitar technique and tone, this is a must-listen track!
docomo Rates: “docomo U22 Discount – ‘Good News’ Edition”
In this commercial introducing Docomo’s U29 Discount, everyone shows off their dance moves to the music, creating a lively, fun atmosphere that leaves a strong impression.
You can feel the value and joy of the discount from everyone’s expressions.
The background music is one of DREAMS COME TRUE’s signature songs, “Ureshii! Tanoshii! Daisuki!” It’s “Ureshii! Tanoshii! Daisuki!” from their 1989 album “Ureshi Hazukashi Asagaeri.” With its up-tempo melody and lyrics that capture the exhilaration of falling in love, it’s a track that makes your heart dance just by listening.
Apple Shot on iPhone 17 Pro「Detectives 8x Zoom」
This commercial promotes how the zoom feature on the iPhone 17 Pro’s camera lets you enjoy movie-like immersion.
It depicts two men entering an abandoned house, and the use of zoom throughout the scene creates a distinctive sense of presence.
The zoom is used so frequently—even in places where you might question whether it should be emphasized—that it gives the piece a somewhat comical feel.
Shot on Apple iPhone 17 Pro: “Two Detectives – 8x Zoom”
This commercial promotes the excellence of the iPhone 17 Pro’s camera by conveying a distinctive, drama-like tension.
It particularly highlights the zoom feature that lets you get dramatically close to your subject, using footage that focuses on various places to create a sense of urgency.
Just when it seems like the mystery is nearing a resolution, the ad increasingly relies on zoom, emphasizing things that appear unrelated.
In the end, it turns out the zoom was foreshadowing danger—but the fact that it isn’t avoided makes it humorous.
SoftBank Smartphone Debut Year 1: “President” EditionChonmage Kozō
This commercial depicts the Chonmage Kozō members asking for smartphones, promoting SoftBank’s support for making a smartphone debut.
The members not only voice their own desire for a phone but also play the roles of parents, expressing concerns about smartphones from each perspective.
Addressing those concerns, SoftBank emphasizes that its offers benefit not only kids but also parents, letting everyone use smartphones comfortably.
The video has a fun vibe and even features the attention-grabbing phrase “It’s minced meat!” (Hikiniku desu).
Google Pixel 10 Pro: “Circle to Search” EditionAyami Nakajo, Taishi Oda
This commercial introduces the “Circle to Search” feature on the Google Pixel 10 Pro through a conversation between Ayami Nakajo and Taichi Oda.
It follows a flow where Oda answers Nakajo’s questions as she’s using the feature for the first time and doesn’t know how it works, conveying its ease of use through natural dialogue.
They search for clothing and items they’re interested in using Circle to Search, demonstrating how user-friendly it is.
The content aims to highlight how this convenient feature can make everyday life even more comfortable.
Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (91–100)
UQ mobile UQUEEN “Debut” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial features Hikari Mitsushima appearing as UQUEEN, confidently announcing UQ’s plans and campaigns.
Ryuhei Matsuda, working at her side as a butler, is another highlight—through their comedic back-and-forth, the ad conveys the great value in a fun way.
In this debut-themed spot, they declare future prospects, building anticipation for what’s next for UQ.
It’s a commercial you’ll want to watch while noting the contrast between Mitsushima’s confident expressions and Matsuda’s bewilderment.