Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
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- Compilation of Android smartphone commercials: Pixel, Galaxy, Xperia, and more
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Western songs used in mobile phone and smartphone commercials
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
- A roundup of iPhone commercials. The stylish visuals and background music are captivating.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Mobile phone and smartphone commercials. Compilation of commercials for new models and carriers (71–80)
SoftBank OPPO Reno10 Pro 5G Divine Charging “Don’t Rush Me” VersionMaika Sasaki (=LOVE), Hitomi Suzuki (≠ME)
This is a SoftBank commercial introducing a “god-tier fast-charging” smartphone that charges faster than ever.
The ad features Maika Sasaki from the idol group =LOVE and Hitomi Suzuki from ≠ME.
Just before heading out, Suzuki realizes her phone has no battery, but the spot highlights the charging speed by showing it fully charge while she dances.
The background music is the Vocaloid track “Seikai-chan and Kafu-chan’s Errand Rhapsody,” produced by Minami no Minami, which pairs perfectly with the visuals and concept.
The song has a brisk, bustling tempo and an adorably charming vibe.
Docomo’s Two Top Xperia A / GALAXY S4 — “Docomo’s Two Top (2CELLOS)” version
2 CELLOS is a handsome cellist duo from Croatia.
Their tightly synchronized, intense performances electrified audiences around the world.
In Japan, they were so popular that it felt like you saw them in the media every day.
This is “Kagemusha,” the track that drew attention when it was used in the DoCoMo “Two Top” commercial in which they actually appeared.
They play the cello—normally a string instrument—as if it were a percussion instrument, with fierce energy.
They create a fresh sound with an instrument strongly associated with classical music.
It’s a very cool track that showcases the duo’s genre-defying performance.
Sony Xperia 5 “Bring the creator’s vision to your hands”Bring Me The Horizon
‘medicine’ blends electronica and rock into a sound that feels both urban and nostalgic.
It’s a track released in 2019 by the British rock band Bring Me the Horizon.
Just one listen to the aggressive vocals makes you want to hear the whole thing.
The lyrics portray a desire for revenge against someone who has caused you pain, while also revealing the complex hope that they might somehow reform.
The exhilarating chorus is irresistibly catchy!
docomo “Smart Parent-Child Game Run” / “Ticket Gate Dash” / “Smart Treadmill Run” / “Smart Commemorative Photo Run”
Titled “Family Smart Race,” this series of commercials from Docomo showcases the convenience of smart devices like tablets, smartwatches, and wireless earbuds.
In each ad, the Suzuki family—adept at using smart devices—competes against the Sato family, who only have a smartphone.
The Suzukis win every match, but the Satos still look like they’re having fun, which is quite heartwarming.
The background music is an arrangement of ‘Infernal Galop’ (commonly known as ‘Offenbach’s Can-Can’), a staple at school sports days.
au povo “Shall we start povo? Choose only what you use” version
This commercial clearly promotes how, with povo, you can choose your monthly data allowance based on how much you use.
It opens with a bar graph comparing monthly smartphone bills, raising the question that the male protagonist’s phone bill might be too high.
Then it briefly explains povo’s pricing structure, emphasizing that you can pick only what you use, so you can save on your phone bill appropriately with a waste-free plan that fits you perfectly.
Paired with a parody song set to “The Bear Went Over the Mountain,” it’s a very friendly and easy-to-understand commercial.
au Value Link Plan “Husband and Wife’s Conversation” EditionShota Matsuda, Kasumi Arimura, Kira Murayama
This is a heartwarming commercial depicting a conversation between the married couple Momotaro, played by Shota Matsuda, and Princess Kaguya, played by Kasumi Arimura.
Momotaro confides that something seems off with their daughter, Momohime, played by Kira Murayama.
She’s been plucking flower petals, staying up all night making sweets, and he even saw her putting on makeup…
Momotaro can’t figure out what these actions mean, while Princess Kaguya, who understands everything, breaks into a knowing smile.
Seeing the tender parental feelings of the two gives viewers a warm, fuzzy feeling as well.
At the end of the commercial, the U18 Value Plan for those under 18 is introduced, tying in with Momohime’s first love.
docomo MAX “It’s coming back!” versionBTS
This commercial communicates that with Docomo MAX’s selectable benefits, you can choose Lemino, conveyed through BTS’s live performance footage, one of its content offerings.
By showing a digest of the concert and clearly conveying the excitement, it expresses the thrill of being able to enjoy a wide variety of content.
The song that firmly supports the excitement of the live footage is BTS’s “Lights.” While it’s dance music with a strongly resonant beat, it also has a sense of calm, evoking images of a powerful first step and an upbeat, positive mood.
