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Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.

Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.

In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.

In this article, we’ll showcase a wide range of commercials related to smartphones all at once!

Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.

Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (21–30).

docomo Rates: “docomo U22 Discount – ‘Good News’ Edition”NEW!

Rate plan: docomo U22 Discount “Good News” Version - 30 seconds

In this commercial introducing Docomo’s U29 Discount, everyone shows off their dance moves to the music, creating a lively, fun atmosphere that leaves a strong impression.

You can feel the value and joy of the discount from everyone’s expressions.

The background music is one of DREAMS COME TRUE’s signature songs, “Ureshii! Tanoshii! Daisuki!” It’s “Ureshii! Tanoshii! Daisuki!” from their 1989 album “Ureshi Hazukashi Asagaeri.” With its up-tempo melody and lyrics that capture the exhilaration of falling in love, it’s a track that makes your heart dance just by listening.

Apple Shot on iPhone 17 Pro「Detectives 8x Zoom」

Detectives 8x Zoom I Shot on iPhone 17 Pro I Apple

This commercial promotes how the zoom feature on the iPhone 17 Pro’s camera lets you enjoy movie-like immersion.

It depicts two men entering an abandoned house, and the use of zoom throughout the scene creates a distinctive sense of presence.

The zoom is used so frequently—even in places where you might question whether it should be emphasized—that it gives the piece a somewhat comical feel.

SoftBank Smartphone Debut Year 1: “President” EditionChonmage Kozō

Chonmage Kozō of “It’s minced meat!” makes his SoftBank commercial debut!

This commercial depicts the Chonmage Kozō members asking for smartphones, promoting SoftBank’s support for making a smartphone debut.

The members not only voice their own desire for a phone but also play the roles of parents, expressing concerns about smartphones from each perspective.

Addressing those concerns, SoftBank emphasizes that its offers benefit not only kids but also parents, letting everyone use smartphones comfortably.

The video has a fun vibe and even features the attention-grabbing phrase “It’s minced meat!” (Hikiniku desu).

Google Pixel 10 Pro: “Circle to Search” EditionAyami Nakajo, Taishi Oda

Google Pixel 10 Pro: Circle to Search Edition #TeamPixel

This commercial introduces the “Circle to Search” feature on the Google Pixel 10 Pro through a conversation between Ayami Nakajo and Taichi Oda.

It follows a flow where Oda answers Nakajo’s questions as she’s using the feature for the first time and doesn’t know how it works, conveying its ease of use through natural dialogue.

They search for clothing and items they’re interested in using Circle to Search, demonstrating how user-friendly it is.

The content aims to highlight how this convenient feature can make everyday life even more comfortable.

SoftBank Google Pixel “Closed Eyes” / “Group Photo of Seven”NEW!Naniwa Danshi

In this SoftBank commercial featuring Naniwa Danshi, the camera features of Google Pixel are introduced.

In the “Closed Eyes” version, it shows how AI editing can change expressions in photos where someone ended up with their eyes closed.

In the “Group Photo of Seven” version, it highlights how you can still create a clean group photo when there’s no one to take the picture by taking turns shooting and then compositing the images.

Both spots showcase handy features while sprinkling in humorous touches, so be sure to watch them closely.

The BGM uses their 2025 release “Hirahira × Tokimeki,” whose lyrics invite you on a thrilling adventure and build a sense of excitement.

SoftBank Google Pixel “Closed Eyes” / “Group Photo of Seven”NEW!Naniwa Danshi

In this SoftBank commercial featuring Naniwa Danshi, the camera features of Google Pixel are introduced.

In the “Closed Eyes” version, it shows how AI editing can change expressions in photos where someone ended up with their eyes closed.

In the “Group Photo of Seven” version, it highlights how you can still create a clean group photo when there’s no one to take the picture by taking turns shooting and then compositing the images.

Both spots showcase handy features while sprinkling in humorous touches, so be sure to watch them closely.

The BGM uses their 2025 release “Hirahira × Tokimeki,” whose lyrics invite you on a thrilling adventure and build a sense of excitement.

Galaxy Z Flip4 ‘Smartphone Debate – Both Sides’ Version

Galaxy Z Flip4: #SmartphoneDebate - Both Sides Edition Kawaguchi Yurina ver | Samsung

Yurina Kawaguchi, who is active as a model, actress, and singer, appears in the commercial “Smartphone Debate – Both” for the foldable smartphone Galaxy Z Flip4.

Kawaguchi also performs the CM song, with her track “C.O.S.M.I.C Love,” released digitally in July 2023, being featured.

The lyrics are entirely in Korean, and the retro-pop melody line, which evokes a hint of nostalgia, sticks in your ears.

Kawaguchi’s cute vocals match perfectly, making it a number that naturally gets your body moving to the rhythm.