Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (91–100)
Google Pixel 10 Pro ‘My Voice Interpreter’ editionAyami Nakajo
This commercial showcases the excellent features of the Google Pixel 10 Pro by showing Ayami Nakajo using it.
The scene depicted here is a phone call with a florist in the UK, introducing a feature that interprets the call audio in real time.
It shows how smooth communication is possible even with people far away who speak different languages, letting you feel the evolution of technology.
The content also conveys Google Pixel’s desire to support people’s smiles through technology.
au Value Link Money Activity 2: The ‘Emperor-Style Money Activities’ EditionTakao Osawa
This is a commercial introducing money-saving techniques by the Heavenly Emperor played by Takao Osawa.
Although they’re called money-saving techniques, every one of them boils down to “wait,” and the ad highlights how easy it is to earn rewards by using the au PAY Card.
Osawa’s confident expression leaves a strong impression, making it a commercial that sticks in your memory after just one viewing.
Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (101–110)
au Value Link Plan “Emperor of Heaven’s Appraisal” EditionTakao Osawa, Shota Matsuda, Kasumi Arimura, Kenta Kiritani, Gaku Hamada
In the rhymingly titled “Emperor’s Appraisal” segment, this commercial depicts the Heavenly Emperor appraising a painting that Momo-chan says she received from Raku-chan.
He declares the work to be “5 Value,” signaling its high worth while also introducing the five money-saving benefits of the Value Link Plan.
At the end of the ad, it’s revealed that Raku-chan is actually Sharaku, but Ura-chan seems clueless, asking, “Who’s Sharaku?” It’s a memorable commercial packed with chuckle-worthy moments right to the end.
au Netflix “Dadaaan” VersionHonoka Matsumoto
It’s a commercial introducing that with au you can watch Netflix at no extra charge, and the execution is brimming with creativity.
Honoka Matsumoto is cooking, and when she’s about to set a pot in the sink, it slips from her hand and falls.
Intrigued by the sound, she intentionally drops the pot a few more times.
The reason is that the sound of the pot dropping sounds just like Netflix’s sonic logo.
Immediately afterward, she heads to an au shop, where we see her signing up for a smartphone plan.
It’s a striking commercial told from an unexpected perspective.
au Value Link Plan Value Folktales: “au Starlink Direct” version / “au 5G Fast Lanel” version / “Subscription Plus Points & Netflix CP” version / “U18 Value Plan” versionTakao Osawa
This is a memorable series of commercials that presents famous folktales like “The Tale of the Bamboo Cutter,” “Kasa Jizo,” “The Grateful Crane,” and “The Giant Turnip” in kamishibai (paper theater) form, then segues into introducing au’s value-priced plans.
The storyteller is the Celestial Emperor, played by Takao Osawa.
Folktales usually end with the phrase “and they lived happily ever after,” but in these commercials it’s changed to “worth it, worth it,” a pun that ties into the Value Link Plan.
The stories are universally known, but the way they’re somewhat forcefully rearranged is amusing, resulting in content that makes you chuckle.
Google Pixel 10 Pro Fold “Switched over” versionKaoru Mitoma
Kaoru Mitoma says that throughout his soccer career, he has constantly engaged in self-reflection.
He mentions that he recently switched smartphones and picks up the Pixel 10 Pro Fold.
The commercial closes with him asking Gemini, “How can I get better?” It portrays the Pixel 10 Pro Fold as an innovative smartphone that perfectly suits Mitoma, who is always striving to improve.
SoftBank “Smartphone Debut Festival” / “Smartphone Debut Festival: Home Visit”Takashi Sorimachi, Asuka Saito
An announcement has been made for the “Smartphone Debut Festival,” which supports students making their first smartphone debut.
In keeping with the festival’s name in Japanese, the commercial cleverly emphasizes the syllable “sai,” making for a humorous and memorable touch.
It’s hard to look away from the wild, high-impact scenes—like Takashi Sorimachi riding a rhinoceros and bursting through a house wall.
The background music is a parody of Shibugakitai’s signature song “NAI NAI 16.”