RAG MusicCM
Lovely commercial jingle

Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.

Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.

In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.

In this article, we’ll showcase a wide range of commercials related to smartphones all at once!

Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.

Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (91–100)

UQ mobile “Lots of Nagano-san” versionMei Nagano

Mei Nagano appears / KDDI UQ mobile new commercial "Lots of Ms. Nagano" version

This commercial features Mei Nagano introducing what UQ is like, lightly highlighting how easy it is to use.

Along with the affordability of the plans, it emphasizes strong connectivity and conveys the reassurance that it uses au’s network.

At the end, Gachapin and Mukku join in to help present it, and the cheerful vibe further reinforces the impression that UQ is appealing.

UQ mobile “So Many Fukada-san” VersionKyoko Fukada

Kyoko Fukada Appears / KDDI UQ mobile New TV Commercial: 'So Many Fukada-sans'

This commercial features Kyoko Fukada empathizing with users who feel that low-cost smartphone plans seem hard to use, and from there she conveys the appeal of UQ.

It firmly dispels the image that the service is hard to connect and emphasizes the reassurance that it uses au’s network.

Another highlight is Gachapin and Mukku joining at the end, which helps the message feel even more positive.

Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (101–110)

UQ mobile UQUEEN ‘Secret Inspection’ VersionHikari Mitsushima, Ryuhei Matsuda

UQ mobile UQUEEN Commercial 'Undercover Inspection' Version 30 Seconds

It features UQUEEN, played by Hikari Mitsushima, secretly going out into town to listen to people’s smartphone-related concerns.

She overhears a parent and child talking, and when they can’t recall the name of a plan, she can’t help herself—she rips off her disguise and shouts out the name of the Parent-Child Support Discount, leading to a comical turn of events.

Including Ryuhei Matsuda desperately trying to cover for her, the whole piece conveys a humorous vibe.

UQ mobile UQUEEN ‘Duck Family’ versionHikari Mitsushima, Ryuhei Matsuda

UQ mobile UQUEEN Commercial 'Duck Family' Version 30 Seconds

This commercial shows UQUEEN seeing a duck family, which makes her think of UQ’s Parent Support Discount, and she conveys its appeal by imagining their dialogue.

The moment she starts talking about the discount is comedic, and the development where a butler gets caught up in it also adds to the humor.

The idea of animals speaking, along with the lightness of the imagined lines, suggests that it’s an easy, accessible service.

UQ mobile UQUEEN “Merchandise” VersionHikari Mitsushima, Ryuhei Matsuda

Hikari Mitsushima whispers a reality-check into Ryuhei Matsuda’s ear; the punchline is their ad-lib — UQ mobile “UQUEEN” new CM, ‘Merch’ edition

This commercial conveys what young people are looking for through interactions between UQUEEN, played by Hikari Mitsushima, and her butler, played by Ryuhei Matsuda.

It explores what’s needed in addition to a good-value plan.

When the butler says he has prepared merchandise, she points out that’s not it.

She asserts that what people really want is data (gigs), and the butler agrees.

The ad promotes that with UQ, you can use lots of data at a great value.

UQ mobile UQUEEN “Sound Effects” VersionHikari Mitsushima, Ryuhei Matsuda

UQUEEN “Sound Effects” Version – 15 seconds

This is a comical TV commercial that considers which sound effect would be best to highlight UQ’s great value.

In a setup where a butler layers sound effects over UQUEEN as she announces the prices, they try various patterns to find the perfect fit.

While it’s important to convey the appeal, the ad also playfully questions whether sound effects are even necessary in the first place, enhancing the comedic tone.

UQ mobile UQUEEN ‘Horse’ VersionHikari Mitsushima, Ryuhei Matsuda

"Queen" Hikari Mitsushima chuckles at "butler" Ryuhei Matsuda’s horse impression; UQ mobile “UQUEEN” series unveils new CM ‘Horse’ and behind-the-scenes footage

This is a commercial that showcases UQ’s appeal through interactions between Hikari Mitsushima as UQUEEN and her butler, played by Ryuhei Matsuda.

In this scene, she demands that the butler travel around the country on horseback.

The butler’s expression, accepting the request without any surprise, clearly conveys a comedic tone.

Details like the design on the horse’s saddle also help highlight UQ’s attractive features.