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Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.

Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.

In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.

In this article, we’ll showcase a wide range of commercials related to smartphones all at once!

Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.

Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (101–110)

UQ mobile UQUEEN “The Predecessor Appears” VersionHikari Mitsushima, Ryuhei Matsuda, Shima Iwashita

Hikari Mitsushima clashes fiercely with former ‘UQUEEN’ Shima Iwashita, leaving Ryuhei Matsuda bewildered… UQ mobile’s new “UQUEEN” CM: “Former Queen Appears” edition

A former UQUEEN appears before the current UQUEEN, and through their interaction, the commercial also conveys the appeal of the Parent-Child Support Discount.

The conversation between Hikari Mitsushima and Shima Iwashita carries a unique tension, yet the steady, similar tone of their dialogue clearly communicates that they are mother and daughter.

When Ryuhei Matsuda points out the words that slipped out, it adds a touch of comedy within the tension.

UQ mobile “Country Dance” VersionKyoko Fukada, Mikako Tabe, Mei Nagano

[CM] UQ mobile UQ Student Discount

This commercial lightly conveys the great value of UQ mobile’s UQ Student Discount, featuring Kyoko Fukada, Mikako Tabe, and Mei Nagano.

The three perform a dance with students, and their lively moves and smiles give a sense that it’s a positive service.

The upbeat dance in the video uses an arrangement of Pink Lady’s “UFO.” By reworking it with a Western-inspired sound, the overall lightness stands out even more.

UQ mobile “Singing Students and Family” VersionKyoko Fukada, Mikako Tabe, Mei Nagano

[CM] UQ mobile UQ Student Discount

This commercial powerfully conveys that UQ mobile’s UQ Student Discount is a service that benefits not only students but also their families.

It starts with students led by Kyoko Fukada, Mikako Tabe, and Mei Nagano seeming to be at odds with their families, but then shows a sense of unity that communicates how the service makes everyone happy.

In the footage, both sides sing an arrangement of Finger 5’s “Gakuen Tengoku.” The call-and-response at the beginning highlights the conflict, but the climactic section clearly expresses the fun.

Through the lightness of the sound, it gives an overall positive impression.

Y!mobile ‘No matter how old you get’ VersionMana Ashida, Tetsurou Degawa, Eiko Koike

Y!mobile 'No matter how old you get' Version

In a Y!mobile commercial, they promote that domestic calls are free for people aged 60 and over.

The ad is a live-action adaptation of Fujio Akatsuka’s gag manga “Genius Bakabon,” with Tetsurō Degawa as Papa, Eiko Koike as Mama, and Mana Ashida as Bakabon.

Because the calls are free, Degawa keeps phoning to say “I love you, no da,” and while Koike cautions him not to call so often, her expression shows she’s actually pleased.

au Starlink Direct: There’s no signal here! “Fishing” Version / “Connect on X” Version / “Hiking” Version / “Emergency” Version / “Camping” Version

Set against backdrops like the sea and mountains, this memorable commercial uses humorous scenes where, whenever someone tries to use their smartphone, they’re told, “There’s no signal here.” But as the narrator says, “My phone connects anywhere as long as it can see the sky,” the ad highlights that communication is possible using Starlink.

It further emphasizes that you can use not only emergency contacts but also your everyday apps, showing that you can use your smartphone as usual even in places where regular signals don’t reach.

Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (111–120)

au 2005 TV commercialSatoshi Tsumabuki

2005 commercial, au, Chaku-Uta Full, Satoshi Tsumabuki, 30 seconds

A song by Macaroni Enpitsu was used in a McDonald’s commercial that aired in 2019.

It’s a youth-themed track that perfectly matches the ad depicting students after school.

As the title suggests, it carries the message: “Youth passes in an instant, so enjoy those precious moments to the fullest!” Reading the lyrics—which will resonate not only with students in the midst of their youth but also with adults—will surely make you want to meet your dear friends right away.

docomo Giga Abroad: The Mysterious Mural / docomo MAX: The Mysterious StatueNao

This is a commercial that promotes how, with Docomo MAX, you can use your smartphone abroad just like you do at home, shown through Nao’s travel experience.

The setting looks like Egypt, with murals and statues, and the humor comes from the oddities written on them.

The content conveys a sense of reassurance by showing her fully enjoying her trip without worrying about data.