UQ mobile, which operates as a sub-brand of au, has been gaining recognition recently—you’ve probably seen their TV commercials and noticed their stores in shopping malls.
In this article, we’ll be introducing UQ mobile’s commercials.
From the ones featuring Gachapin and Mukku to the UQUEEN series, we’ve included many of the ads produced so far.
Many of them are humorous and entertaining, so take this opportunity to enjoy them again.
UQ Mobile commercial roundup: Commercials (1–10) featuring charmingly humorous direction
UQ mobile Moe Pink and Cool Blue: “Wouldn’t UQ be fine?” / “Just keep your eyes on UQ” / “If it were UQ, they wouldn’t make you say that” / “It’s for your sake” / “It’s okay to lean on me” / “Love Begins”
Moe Pink and Cool Blue: “Wouldn't UQ work?” (version)
Moe Pink and Cool Blue: “Just keep your eyes on UQ.” (Version)
Moe Pink and Cool Blue: “If it were UQ, we wouldn’t let you say that” Edition
Moe Pink and Cool Blue: “It’s not for you” Edition
Moe Pink and Cool Blue: “It’s okay to depend on me” Edition
Moe Pink and Cool Blue: 'When Love Begins' Edition
This memorable spot, staged like a scene from a romantic drama, is a commercial where Gachapin and Mukku introduce the value and convenience of UQ mobile.
While Gachapin fires off adorable lines, Mukku delivers suave, flirtatious ones.
Both emphasize that with UQ mobile, you can use a reliable network at a great price.
The striking direction really leaves a strong impression!
UQ mobile “Singing Students and Family” VersionKyoko Fukada, Mikako Tabe, Mei Nagano
[CM] UQ mobile UQ Student Discount
This commercial powerfully conveys that UQ mobile’s UQ Student Discount is a service that benefits not only students but also their families.
It starts with students led by Kyoko Fukada, Mikako Tabe, and Mei Nagano seeming to be at odds with their families, but then shows a sense of unity that communicates how the service makes everyone happy.
In the footage, both sides sing an arrangement of Finger 5’s “Gakuen Tengoku.” The call-and-response at the beginning highlights the conflict, but the climactic section clearly expresses the fun.
Through the lightness of the sound, it gives an overall positive impression.
UQ mobile UQUEEN ‘Centaur’ versionHikari Mitsushima, Ryuhei Matsuda, Gachapin, Mukku
UQUEEN 'Centaur' Version 30 Seconds
Through a centaur, this commercial promotes that UQ mobile offers great prices while still providing reliable connectivity.
When Hikari Mitsushima spots a centaur and muses, “Maybe he wanted to gain horse-like speed while still being human,” Ryuhei Matsuda replies, “Like wanting it to be affordable but still properly connected?” They say that this perfectly represents UQ mobile, highlighting the brand’s strengths.
The cleverly unexpected direction that ties the centaur to the message is striking, making it a commercial you won’t forget after seeing it once.
UQ mobile “Country Dance” VersionKyoko Fukada, Mikako Tabe, Mei Nagano
[CM] UQ mobile UQ Student Discount
This commercial lightly conveys the great value of UQ mobile’s UQ Student Discount, featuring Kyoko Fukada, Mikako Tabe, and Mei Nagano.
The three perform a dance with students, and their lively moves and smiles give a sense that it’s a positive service.
The upbeat dance in the video uses an arrangement of Pink Lady’s “UFO.” By reworking it with a Western-inspired sound, the overall lightness stands out even more.
UQ mobile “Family with UQ Mobile” VersionKyoko Fukada, Mikako Tabe, Mei Nagano
Kyoko Fukada, Mikako Tabe, and Mei Nagano dance to Wink’s “Lonely Tropical Fish,” also showing off retro fashion.
The commercial “UQ Mobile with the Family” features the UQ Three Sisters—Kyoko Fukada, Mikako Tabe, and Mei Nagano—along with Gachapin and Mukku playing their parents.
It uses a parody of Wink’s song “Sabishii Nettaigyo,” performed by the duo known for their expressionless idol style active from the late Showa to early Heisei eras.
Released in 1988, the song gained popularity for its distinctive choreography centered around the chorus.
The CM also includes choreography that seems to pay homage to that dance.
Although it’s an early-Heisei track, it remains a timeless number that still feels fresh.
