Summary of UQ mobile commercials: ads featuring charmingly humorous direction
UQ mobile, which operates as a sub-brand of au, has been gaining recognition recently—you’ve probably seen their TV commercials and noticed their stores in shopping malls.
In this article, we’ll be introducing UQ mobile’s commercials.
From the ones featuring Gachapin and Mukku to the UQUEEN series, we’ve included many of the ads produced so far.
Many of them are humorous and entertaining, so take this opportunity to enjoy them again.
- UQ mobile’s commercial songs, including parody versions of classic hits!
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- [Y!mobile Commercials] Popular and Historical Commercials Summary [2026]
- [February 2026] Summary of Trending Latest Commercial Songs
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- [Funny Commercials] Hilarious! Memorable Ads
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [USJ] Compilation of Universal Studios Japan commercials
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
Compilation of UQ mobile commercials: ads 21–30 featuring entertaining, creative direction
UQ mobile UQUEEN ‘Horse’ VersionHikari Mitsushima, Ryuhei Matsuda
This is a commercial that showcases UQ’s appeal through interactions between Hikari Mitsushima as UQUEEN and her butler, played by Ryuhei Matsuda.
In this scene, she demands that the butler travel around the country on horseback.
The butler’s expression, accepting the request without any surprise, clearly conveys a comedic tone.
Details like the design on the horse’s saddle also help highlight UQ’s attractive features.
UQ mobile “Scene Transition” VersionMikako Tabe, Mei Nagano
In this commercial, Mikako Tabe and Mei Nagano explain UQ against a variety of backdrops, presenting its appeal in a refreshing way.
As the scenery changes, they describe the great value plans and ease of use, which makes the message feel positive.
Their smiles throughout also suggest a service packed with features that will satisfy users.
UQ mobile “Lots of Nagano-san” versionMei Nagano
This commercial features Mei Nagano introducing what UQ is like, lightly highlighting how easy it is to use.
Along with the affordability of the plans, it emphasizes strong connectivity and conveys the reassurance that it uses au’s network.
At the end, Gachapin and Mukku join in to help present it, and the cheerful vibe further reinforces the impression that UQ is appealing.
UQ mobile “So Many Fukada-san” VersionKyoko Fukada
This commercial features Kyoko Fukada empathizing with users who feel that low-cost smartphone plans seem hard to use, and from there she conveys the appeal of UQ.
It firmly dispels the image that the service is hard to connect and emphasizes the reassurance that it uses au’s network.
Another highlight is Gachapin and Mukku joining at the end, which helps the message feel even more positive.
UQ WiMAX “Why is MAX here?” VersionHikari Mitsushima, Ryuhei Matsuda, MAX
In the UQ WiMAX commercial, “Why Is MAX Here?”, MAX appears as a play on the name WiMAX.
He shows up as an acquaintance of UQUEEN, played by Hikari Mitsushima, and repeatedly strikes poses while shouting “WiMAX!” in sync with cues from Mitsushima and the butler, Ryuhei Matsuda.
While the spot invites plenty of witty retorts, its star-studded cast and glamorous world leave a strong impression.
UQ mobile UQUEEN “New Room” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial introduces various aspects of UQ through the interactions between UQUEEN, played by Hikari Mitsushima, and a butler played by Ryuhei Matsuda.
In this installment, titled “New Room,” the butler enters a new room where WiMAX + 5G is being installed.
The contrast between the simple setup—just plugging it into an outlet—and the grand celebration with everyone gathered conveys a sense of joy and fun.
UQ mobile UQUEEN “Prediction” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial, which begins with Ryuhei Matsuda saying that Hikari Mitsushima’s character UQUEEN has great intuition, introduces that the iPhone 16e can be used with UQ mobile.
Before the iPhone 16e was announced, they chat about what the new iPhone might be like, and UQUEEN predicts its features out loud.
Later, when the new iPhone is introduced on TV, the presentation is exactly the same as what UQUEEN said.
It’s the kind of ad that makes you want to quip, “UQUEEN isn’t just sharp—does she have the ability to foresee the future?!”