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[USJ] Compilation of Universal Studios Japan commercials
Universal Studios Japan, or USJ, is an extremely popular theme park in Osaka.
Many people from the Kansai region—and even those from elsewhere—have probably visited.
In addition to attractions themed around a variety of films, the seasonal events are a lot of fun too!
In this article, we’ll introduce USJ’s commercials that announce events, new attractions, and limited-time attractions, while also touching on the featured cast and background music.
Enjoy these commercials that are sure to make you want to head to USJ right away.
[USJ] Compilation of Universal Studios Japan Commercials (1–10)
USJ Uni-Spring 2022: “Student-discount Annual Pass and Exclusive Attraction Rentals!”
FOMARE, who also made waves with their appearance on THE FIRST TAKE.
Their 2022 release “Aisuru Hito” (The One I Love) has been used in commercials announcing the student-discount annual pass and exclusive attraction rentals.
Since the CM portrays a page out of youth, the lyrics—singing about bonds with loved ones—match it perfectly.
If you listen closely, you’ll notice words sprinkled throughout the lyrics that evoke USJ, so pay attention when you listen.
Also worth noting is how the song’s driving melody fits perfectly with footage of racing through the park.
USJ SUPER NINTENDO WORLD
Set to that familiar BGM, this commercial is truly exciting as it shows Nintendo’s idol, Mario, dashing and leaping all around USJ’s new area.
It’s a pre-release PR spot for “SUPER NINTENDO WORLD.” Knowing that an area themed around that character—who’s shared countless adventures with players across generations, from the Famicom to the latest consoles—is coming, it feels like both adults and kids at heart will be able to enjoy it!
USJ NO LIMIT! Blast Off! This is the Super-Energy Special Zone: “Unforgettable First Love” Edition
Many of you probably remember the 2023 spring commercial titled “An Unforgettable First Love,” don’t you? The first half of the ad portrays a first love that didn’t come to fruition, tightening your chest with a bittersweet ache.
Paired with an acoustic guitar accompaniment and gentle vocals, the background music makes the commercial especially memorable.
USJ A side of me I never knew starts to roar: Jurassic Park version / The Wizarding World of Harry Potter version / Jaws & more versionYosuke Kubozuka, Aru Kubozuka
This commercial depicts the father–son interactions between Yosuke Kubozuka and Aru Kubozuka at Universal Studios Japan, looking back on the park’s 25th anniversary.
A key point is how they share memories of various attractions, letting you sense how each has changed over time.
The relaxed exchanges convey a gentle sense of fun.
The song that highlights this calm, pleasant mood is Vaundy’s “Destiny Journeys.” It’s a bright track that evokes expansive scenery and conjures a warm, uplifting feeling.
USJ Youth is fleeting, yet infinite. “Autumn 2019” version
Here’s a commercial featuring the husky vocals of TETORA, a girls’ band from Osaka.
With the tagline “Youth is a moment—and infinite,” it’s structured like flipping back through a page of school-life memories made at USJ.
There’s nothing happier than having a blast at the park with friends!
USJ Uni-Spring 2023: “We Need an Unforgettable Spring”Ten Yamazaki, Wataru Hinata
The song featured in the commercial “An Unforgettable Spring Is What You Need” is Adventure.
This track was specially written by YOASOBI, a duo that composes songs based on stories, for Uni Spring 2023.
This time, it was created using publicly submitted memories of experiences at USJ as its source material.
Listen closely to discover what kind of story unfolds in the song.
Also, pay attention to the exhilarating, adventure-themed sound.
USJ Uni-Haru “College Student” VersionTaisei Kido
This commercial promotes the fun of spring at USJ by showing university students enjoying the attractions.
It clearly conveys, through their beaming smiles, that you can use student discounts to have a great time at a good price, and that the interactions with friends there will become a page of their youth.
Enhancing the cheerful mood of the footage even further is Omoinotake’s “Wonderland.” Its structure lets the light, buoyant rhythm shine, and the gentle vocals layered on top carry a refreshing atmosphere.
The title itself also evokes a sense of fun, which is a key point.