Universal Studios Japan, or USJ, is an extremely popular theme park in Osaka.
Many people from the Kansai region—and even those from elsewhere—have probably visited.
In addition to attractions themed around a variety of films, the seasonal events are a lot of fun too!
In this article, we’ll introduce USJ’s commercials that announce events, new attractions, and limited-time attractions, while also touching on the featured cast and background music.
Enjoy these commercials that are sure to make you want to head to USJ right away.
[USJ] Compilation of Universal Studios Japan Commercials (1–10)
USJ Uni-Spring 2022: “Student-discount Annual Pass and Exclusive Attraction Rentals!”
USJ Uni Spring TV Commercial 2022 and 2020 Compilation
FOMARE, who also made waves with their appearance on THE FIRST TAKE.
Their 2022 release “Aisuru Hito” (The One I Love) has been used in commercials announcing the student-discount annual pass and exclusive attraction rentals.
Since the CM portrays a page out of youth, the lyrics—singing about bonds with loved ones—match it perfectly.
If you listen closely, you’ll notice words sprinkled throughout the lyrics that evoke USJ, so pay attention when you listen.
Also worth noting is how the song’s driving melody fits perfectly with footage of racing through the park.
[CM] Universal Studios Japan - Super Nintendo World
Set to that familiar BGM, this commercial is truly exciting as it shows Nintendo’s idol, Mario, dashing and leaping all around USJ’s new area.
It’s a pre-release PR spot for “SUPER NINTENDO WORLD.” Knowing that an area themed around that character—who’s shared countless adventures with players across generations, from the Famicom to the latest consoles—is coming, it feels like both adults and kids at heart will be able to enjoy it!
USJ NO LIMIT! Blast Off! This is the Super-Energy Special Zone: “Unforgettable First Love” Edition
UNIVERSAL STUDIOS JAPAN Commercial: “An Unforgettable First Love” (30 seconds)
Many of you probably remember the 2023 spring commercial titled “An Unforgettable First Love,” don’t you? The first half of the ad portrays a first love that didn’t come to fruition, tightening your chest with a bittersweet ache.
Paired with an acoustic guitar accompaniment and gentle vocals, the background music makes the commercial especially memorable.
USJ A side of me I never knew starts to roar: Jurassic Park version / The Wizarding World of Harry Potter version / Jaws & more versionYosuke Kubozuka, Aru Kubozuka
[25th Anniversary] TV Commercial: "The unknown me starts to stir" Jurassic Park Edition | USJ
[25th Anniversary] TV Commercial: “The Unknown You Starts to Stir” The Wizarding World of Harry Potter™ | USJ
[25th Anniversary] TV Commercial: “The Unknown Me Starts to Roar” Jaws and More | USJ
This commercial depicts the father–son interactions between Yosuke Kubozuka and Aru Kubozuka at Universal Studios Japan, looking back on the park’s 25th anniversary.
A key point is how they share memories of various attractions, letting you sense how each has changed over time.
The relaxed exchanges convey a gentle sense of fun.
The song that highlights this calm, pleasant mood is Vaundy’s “Destiny Journeys.” It’s a bright track that evokes expansive scenery and conjures a warm, uplifting feeling.
[CM] Universal Studios Japan Halloween Horror Nights
USJ’s seasonal tradition, Halloween Night.
Collaborating with this autumn festival is the Sandaime J Soul Brothers’ “Rat-tat-tat,” also known as the Rattatta Dance.
That hype-maxing dance and the spooky night—just thinking about that day when we could scream, go wild, and have the time of our lives makes you miss it all over again!
USJ Uni-Spring 2024: “Let It Be a Spring That Feels Eternal”
USJ “Uni-Haru” Web Video: Make This Spring Feel Eternal
This commercial conveys, through students’ stories, that USJ is the perfect place to create graduation memories.
With the theme “Let this spring feel like forever,” it portrays the joy of going all-out on attractions while also capturing the bittersweet feeling that time with friends is coming to an end.
It’s a spot that evokes a sweet and sour youthfulness—facing the present head-on so it remains a cherished memory.
The light, upbeat feel of NiziU’s ‘Memories,’ used in the CM, also conveys the lively energy of youth.
![[USJ] Compilation of Universal Studios Japan commercials](https://i.ytimg.com/vi_webp/d3cCQymJ4tE/maxresdefault.webp)
