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[USJ] Compilation of Universal Studios Japan commercials

Universal Studios Japan, or USJ, is an extremely popular theme park in Osaka.

Many people from the Kansai region—and even those from elsewhere—have probably visited.

In addition to attractions themed around a variety of films, the seasonal events are a lot of fun too!

In this article, we’ll introduce USJ’s commercials that announce events, new attractions, and limited-time attractions, while also touching on the featured cast and background music.

Enjoy these commercials that are sure to make you want to head to USJ right away.

[USJ] A compilation of Universal Studios Japan commercials (21–30)

USJ: “Go beyond parents and children. Become a super family! A spring is coming where adventures deepen your bonds!”Masaki Suda, Yoshinori Okada

Go beyond parent and child. Become a super family! A spring where adventures deepen your bonds is coming! | USJ

From a teenage daughter’s perspective and from the perspective of a dad with a teenage daughter, both commercials are so relatable you can’t help but nod along.

Masaki Suda’s shining eyes as he rallies the family—saying adventures bring you closer—are a delight, and above all, Yoshinori Okada might just be perfectly cast as the dad!

USJ ‘Japan’s autumn lacks excitement. Come on, head to the Super Energy Zone!’

UNIVERSAL STUDIOS JAPAN Commercial: “Japan’s autumn lacks excitement. Come on, head to the Super Energy Special Zone!” 30 seconds

Celebrating its 20th anniversary, USJ adopted the slogan “No such thing as limits”—in other words, “NO LIMIT!” In line with this, they launched a project spotlighting attractions that let you scream your head off and blow off stress, such as “Halloween Horror Nights,” dubbing the area the “Super-Energy Special Zone.” The commercial that aired for it features Masaki Suda, titled “Japan’s Autumn Lacks Stimulation—Come to the Super-Energy Special Zone!” The message to “feel the thrill” pairs perfectly with the heavy metal original track.

The fusion of Suda’s passionate narration and the music really makes you want to head to USJ, doesn’t it?

[USJ] A Compilation of Universal Studios Japan Commercials (31–40)

With a USJ Annual Pass, bring more USJ into your life. ‘Let’s go discover what our child loves.’ (Version)

[With an Annual Pass, bring more USJ into your life.] “Let’s go find what our kids love.” | USJ

This commercial depicts a couple with a young child who have just gotten an annual pass to USJ.

Many parents will relate to how they say they bought the pass “so our child can discover what they love,” all for their child’s smile.

Taking the family to USJ many times while the kids are still little will surely become unforgettable memories that last a lifetime!

USJ “Frenzy Spiral”

[CM] Universal Studios Japan

Here’s the USJ “Frenzy Spiral” commercial.

The striking Japanese rap that grabs your ears is actually an original track made just for the ad.

Like a narration, the rap conveys USJ’s appeal throughout the spot.

Beyond the infectious, upbeat groove, the words themselves really drive home what makes USJ so exciting.

Just like this track, it’s a piece that cranks the hype to the max and makes you want to head back to USJ right away.

USJ Super Energy Special Zone NO LIMIT! Christmas ‘RED HOT CHRISTMAS’ Version

UNIVERSAL STUDIOS JAPAN Commercial “RED HOT CHRISTMAS” Version 30 Seconds

The commercial “RED HOT CHRISTMAS,” aired to coincide with the Christmas event, features Masaki Suda fully enjoying USJ.

An original song captures the excitement of experiencing a wide variety of attractions.

The first half has an organ-like timbre evocative of Christmas, while the second half shifts to a pop sound that still retains a festive feel.

The contrast between the two halves is another highlight to listen for.

USJ The Wizarding World of Harry Potter: ‘A grand magical tale to celebrate the holy night—now begins.’

The Harry Potter series is beloved around the world.

Not only are the original novels popular, but the film adaptations—starting with 2001’s Harry Potter and the Sorcerer’s Stone—are, needless to say, hugely successful as well.

At Universal Studios Japan, the Wizarding World of Harry Potter area opened in 2010.

And naturally, the commercial featured “Hedwig’s Theme,” the main theme from the Harry Potter films.

Its adventurous melody really stirs the imagination—it’s truly wonderful.

USJ: Alright, Uni-Spring! 2021 — “This isn’t a spring that will end like this.”

KALMA – This Is Fine As It Is (Music Video)

USJ’s commercials sometimes feature songs by up-and-coming rock bands, and the spring 2021 ad “Kono mama owareru haru janai” also uses a track by a young rock band from Hokkaido.

The song Kore de Iinda is performed by the three-piece band KALMA, whose unadorned vocals exude a real coming-of-age vibe and are incredibly appealing.

It’s not just the singing that stirs the heart with youthful energy—the instrumentals are fiery, too, and listening to them is downright exhilarating!