[USJ] Compilation of Universal Studios Japan commercials
Universal Studios Japan, or USJ, is an extremely popular theme park in Osaka.
Many people from the Kansai region—and even those from elsewhere—have probably visited.
In addition to attractions themed around a variety of films, the seasonal events are a lot of fun too!
In this article, we’ll introduce USJ’s commercials that announce events, new attractions, and limited-time attractions, while also touching on the featured cast and background music.
Enjoy these commercials that are sure to make you want to head to USJ right away.
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[USJ] Compilation of Universal Studios Japan Commercials (1–10)
USJ SUPER NINTENDO WORLD
Set to that familiar BGM, this commercial is truly exciting as it shows Nintendo’s idol, Mario, dashing and leaping all around USJ’s new area.
It’s a pre-release PR spot for “SUPER NINTENDO WORLD.” Knowing that an area themed around that character—who’s shared countless adventures with players across generations, from the Famicom to the latest consoles—is coming, it feels like both adults and kids at heart will be able to enjoy it!
USJ Uni-Spring 2024: “Let It Be a Spring That Feels Eternal”
This commercial conveys, through students’ stories, that USJ is the perfect place to create graduation memories.
With the theme “Let this spring feel like forever,” it portrays the joy of going all-out on attractions while also capturing the bittersweet feeling that time with friends is coming to an end.
It’s a spot that evokes a sweet and sour youthfulness—facing the present head-on so it remains a cherished memory.
The light, upbeat feel of NiziU’s ‘Memories,’ used in the CM, also conveys the lively energy of youth.
USJ Youth is fleeting, yet infinite. “Autumn 2019” version
Here’s a commercial featuring the husky vocals of TETORA, a girls’ band from Osaka.
With the tagline “Youth is a moment—and infinite,” it’s structured like flipping back through a page of school-life memories made at USJ.
There’s nothing happier than having a blast at the park with friends!
[USJ] A Compilation of Universal Studios Japan Commercials (11–20)
USJ: “[Seriously, this is living now!] It’s your show time! Feel the ultra-thrill with your whole body!”Masaki Suda
This is a commercial announcing USJ’s Halloween event that began airing in July 2024.
Masaki Suda appears as a “modern person worn out by everyday life,” and his line about coming to USJ to be brought back to life leaves a strong impression.
From screaming your heart out to enjoying the parades, the ad builds excitement, making you think, “An extraordinary experience is waiting for me.” The background music features Ado’s ‘Show,’ last year’s Halloween event theme song.
With its danceable, oriental-tinged sound, it’s a track that lifts your spirits as you listen.
USJ ZOMBI de DANCE
USJ’s seasonal tradition, Halloween Night.
Collaborating with this autumn festival is the Sandaime J Soul Brothers’ “Rat-tat-tat,” also known as the Rattatta Dance.
That hype-maxing dance and the spooky night—just thinking about that day when we could scream, go wild, and have the time of our lives makes you miss it all over again!
USJ Uni-Spring 2023: “We Need an Unforgettable Spring”Ten Yamazaki, Wataru Hinata
The song featured in the commercial “An Unforgettable Spring Is What You Need” is Adventure.
This track was specially written by YOASOBI, a duo that composes songs based on stories, for Uni Spring 2023.
This time, it was created using publicly submitted memories of experiences at USJ as its source material.
Listen closely to discover what kind of story unfolds in the song.
Also, pay attention to the exhilarating, adventure-themed sound.
USJ: Alright, Uni-Spring! “Spring, keep on connecting us.”
Here’s the spring 2020 commercial for USJ, titled “Uni-Haru,” a campaign inviting people to create a page of their youth at USJ.
The song used is “LILLY” by Hump Back, a three-woman rock band.
It’s an upbeat rock tune that really lifts your spirits, and paired with the lively BGM, the sight of the high school girls having an absolute blast makes for a beautiful ad.
It even gives off a reassuring vibe, as if they’re confidently promising to help you create memories that will last a lifetime.