[USJ] Compilation of Universal Studios Japan commercials
Universal Studios Japan, or USJ, is an extremely popular theme park in Osaka.
Many people from the Kansai region—and even those from elsewhere—have probably visited.
In addition to attractions themed around a variety of films, the seasonal events are a lot of fun too!
In this article, we’ll introduce USJ’s commercials that announce events, new attractions, and limited-time attractions, while also touching on the featured cast and background music.
Enjoy these commercials that are sure to make you want to head to USJ right away.
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[USJ] Compilation of Universal Studios Japan Commercials (1–10)
USJ Uni-Spring 2026 ‘Middle and High School Students’ Version
This commercial portrays middle and high schoolers enjoying Universal Studios Japan, expressing the youth, unforgettable memories, and timeless fun found there.
As they throw themselves into attractions with big smiles, a conversation about continuing to have fun suggests that it’s also a place that supports connections.
The song that further highlights the excitement and joyful atmosphere depicted in the footage is “Stand by Youth” by CENT.
With the feel of a straightforward band sound and a powerful vocal performance, it evokes a positive attitude.
USJ ZOMBI de DANCE
USJ’s seasonal tradition, Halloween Night.
Collaborating with this autumn festival is the Sandaime J Soul Brothers’ “Rat-tat-tat,” also known as the Rattatta Dance.
That hype-maxing dance and the spooky night—just thinking about that day when we could scream, go wild, and have the time of our lives makes you miss it all over again!
USJ: Alright, Uni-Spring! “Spring, keep on connecting us.”
Here’s the spring 2020 commercial for USJ, titled “Uni-Haru,” a campaign inviting people to create a page of their youth at USJ.
The song used is “LILLY” by Hump Back, a three-woman rock band.
It’s an upbeat rock tune that really lifts your spirits, and paired with the lively BGM, the sight of the high school girls having an absolute blast makes for a beautiful ad.
It even gives off a reassuring vibe, as if they’re confidently promising to help you create memories that will last a lifetime.
[USJ] A Compilation of Universal Studios Japan Commercials (11–20)
USJ: “[Seriously, this is living now!] It’s your show time! Feel the ultra-thrill with your whole body!”Masaki Suda
This is a commercial announcing USJ’s Halloween event that began airing in July 2024.
Masaki Suda appears as a “modern person worn out by everyday life,” and his line about coming to USJ to be brought back to life leaves a strong impression.
From screaming your heart out to enjoying the parades, the ad builds excitement, making you think, “An extraordinary experience is waiting for me.” The background music features Ado’s ‘Show,’ last year’s Halloween event theme song.
With its danceable, oriental-tinged sound, it’s a track that lifts your spirits as you listen.
USJ Uni-Spring 2024: “Let It Be a Spring That Feels Eternal”
This commercial conveys, through students’ stories, that USJ is the perfect place to create graduation memories.
With the theme “Let this spring feel like forever,” it portrays the joy of going all-out on attractions while also capturing the bittersweet feeling that time with friends is coming to an end.
It’s a spot that evokes a sweet and sour youthfulness—facing the present head-on so it remains a cherished memory.
The light, upbeat feel of NiziU’s ‘Memories,’ used in the CM, also conveys the lively energy of youth.
USJ “Universal Cool Japan 2016 (Kyary Pamyu Pamyu XR Ride)”
This song was chosen as the commercial theme for the attraction “Kyary Pamyu Pamyu XR Ride,” which drew attention in 2016 as the world’s first real ride × VR, and it was also used in the actual attraction.
Its sparkling, dreamy-cute soundscape matches the fleeting dreaminess of an amusement park and feels very romantic.
USJ 25th Anniversary: “The Best Day of 25 Years” (Commercial)
In this 25th anniversary commercial for USJ, the direction that looks back on its history is particularly striking.
After photos taken since the park’s opening are shown in a slideshow, current scenes from the park appear, followed by a message declaring their commitment to continue delivering joy and excitement.
For those who have visited USJ before, it’s a commercial that can bring back memories from that time.