[JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky
Speaking of Japan Airlines, it’s the flagship Japanese carrier fondly known by its abbreviation, JAL.
Whether for domestic or international flights, many people have likely flown on a JAL route at some point.
JAL’s commercials are known for their distinctive theme of recommending trips to various destinations.
Watching them, you can’t help but feel, “I want to go traveling!”—they’re that compelling.
In this article, we’ll introduce a comprehensive roundup of JAL commercials that have aired to date.
They feature a wide range of destinations in Japan and abroad, so please enjoy watching!
[JAL] A compilation of Japan Airlines commercials: CM introducing fun air travel (1–10)
JAL 2026 WORLD BASEBALL CLASSIC “Samurai” VersionNEW!Shohei Ohtani

Shohei Ohtani, who has appeared in JAL ads for some time, is featured in a new support commercial for Samurai Japan, expected to shine with the WBC coming up in 2026.
True to the theme, Ohtani dons samurai attire and swings a sword as he declares, “Now, let’s battle,” which looks incredibly cool.
It really raises expectations for Samurai Japan’s performance in the WBC!
JAL Card Sky Mate Sale: “Class Canceled” version / “Part-Time Job” version / “Regular Holiday” version / “Last-Minute Cancellation” version




This is a commercial announcing a sale for JAL Card Sky Mate, available exclusively to those aged 25 and under.
It highlights that when your plans suddenly open up, you can book on the same day and fly at a great price.
While “same-day booking only” might sound inconvenient at first, introducing it as something that lets you head out on a whim—as shown in this commercial—makes it feel instantly appealing!
JAL “Miles to Somewhere” / “Peninsula Color Discovery: Some Peninsula, My Journey”


This commercial introduces two JAL campaigns: “Doko-ka ni Mile” and “Peninsula Discovery.” “Doko-ka ni Mile” is a travel campaign that lets you use your accumulated miles, with the destination randomly chosen from four options.
Watching the woman in the ad fully enjoy the destination she happened to get really conveys the appeal of the campaign.
“Peninsula Discovery” highlights the charms of peninsular regions across Japan.
In the commercial, a woman refreshes herself by experiencing nature, food, and interactions with locals in places she’d never known before.
It’s a commercial packed with the allure of venturing into the unknown—one that makes you want to set off on a trip.
JAL Card: “Live. Earn. Travel.” Edition

This commercial features a twist where two duplicates split off from one woman and have a conversation.
After the woman buys a café au lait in town, the first duplicate appears and scolds her, saying, “You decided to travel, and yet you’re being so extravagant!” In the next moment, a second duplicate shows up and points out to the first one that she’s earning miles.
As it turns out, she paid for the café au lait with her JAL Card.
The ad highlights that you can earn miles by using your JAL Card for everyday purchases.
JAL Athlete Employees Team JAL 2025 “Soar to Next” Version

It’s a commercial that feels like an image film featuring professional athletes affiliated with JAL.
Alongside shots of the athletes dressed in suits, it also showcases footage of them in action during their competitions, making it a very cool and compelling ad to watch.
JAL Rumored JALunLun “Finally Open” Version

A promotional commercial for JALunLun, a limited-time campaign by JAL themed around TRAVEL and LIFE.
The footage shows people enjoying themselves, creating a video that embodies the campaign’s spirit and is exciting to watch all on its own.
JALPAK Hawaii: ‘If You’re Going Somewhere, It Has to Be Hawaii’ Version

This is an introductory commercial for JALPAK, the package tour brand operated by JAL.
The theme of this commercial is travel to Hawaii, highlighting the peace of mind that comes from being able to take care of everything—airline tickets, hotel reservations, and other preparations—all in one place.
It also emphasizes that this allows travelers to relax and fully enjoy their trip, and the visuals of the commercial are crafted to create a calm, soothing atmosphere.


