JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
JR East commercials. A compilation of commercials featuring beautiful scenery (1–10)
JR East Japan TAKANAWA GATEWAY CITY “Mysterious Gateway Grand Opening” EditionNEW!Shinichi Tsutsumi, Ami Toma
"Mysterious Gateway Grand Opening" 60-second version [TAKANAWA GATEWAY CITY]
This is a commercial announcing the grand opening of Takanawa Gateway City and introducing the facilities inside.
While saying he’s “so giddy from the grand opening that he’s floating,” Shinichi Tsutsumi, literally hovering in the air, leads Ami Toma on a tour of Takanawa Gateway City.
With one cutting-edge feature after another being showcased, you can’t help but feel excited!
JR East Japan Suica Renaissance Vol.1 “teppay” EditionYumi Kawai
Suica Renaissance Vol. 1 “teppay” 30-second version
Starting with a scene of Yumi Kawai enjoying pancakes and a drink at a café, this is an introductory commercial for teppay, a code payment service that JR East plans to offer.
Teppay is a code payment service usable within the Mobile Suica app.
The commercial mentions that over 110 million Suica cards have been issued, highlighting how convenient code payments using the widely adopted Suica can be.
It also showcases other appealing features of teppay, likely leaving many viewers thinking, “I want to try it when the service launches!”
JR East: “Only this winter is blue.” Preparation chapterJuri Uesaka
JR SKISKI “A Blue Winter, Just for Now.” Preparation Version 30 Seconds
This is JR East’s winter staple: the JR SKISKI commercial.
For the 2025–2026 season, Juri Uesaka—who will appear in the morning drama “Kaze, Kaoru,” airing from 2026—has been cast as the heroine.
It portrays the lively excitement of university students planning a ski trip.
The man Uesaka’s character has feelings for usually doesn’t join ski trips, but this time he decides to go, saying it’s “because it’s the last time,” and the way Uesaka’s expression softens when she hears that is particularly memorable.
The catchphrase “A blue winter, just for now” is lovely, isn’t it? The BGM is “winterlust” by Laura day romance.
Written specifically for this commercial, the song’s mid-tempo arrangement and gentle female vocals are a delight to the ears.
This is a commercial announcing that part of Takanawa Gateway City will open in March 2025.
Shinichi Tsutsumi appears as a JR employee and asks Ami Toma, who has just visited Takanawa Gateway City, what she thought of it.
Toma describes it in friendly, down-to-earth terms, saying there were various facilities and it felt “futuristic.” It’s the kind of commercial that piques your curiosity about what the place is like!
