JR East commercial. A compilation of commercials showcasing beautiful scenery.
JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
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JR East commercials: A compilation of commercials featuring beautiful scenery (31–40)
JR East Japan ‘Let’s go, Tohoku.’ Women’s Summer Edition 30 seconds
This commercial features actress Mayu Matsuoka embarking on a Tohoku trip with two other women.
The visuals beautifully capture the rich allure of Tohoku’s nature.
The music is an original track for the ad, and the clear, airy female vocals pair wonderfully with the snowy scenery.
It even makes you think, maybe I’ll go to Tokyo this winter.
JR East Shinkansen Dokokani Byuuun! “From Tokyo, Ueno, and Omiya” version / “From Sendai, Morioka, Niigata, and Nagano” version
A unique service where you ride the Shinkansen and can go to one of four stations recommended by JR East.
Even in the commercial, you can feel the excitement of not knowing where you’ll end up, which makes you want to give it a try.
There’s a version departing from Tokyo, Ueno, and Omiya Stations, as well as a version departing from Sendai, Morioka, Niigata, and Nagano Stations.
JR East ‘JR SKISKI’ 1999
Even now, past the 2020s, the brilliance of the tagline “Snow for love, white for romance” never ceases to amaze.
JR East’s “JR SKISKI” ski-travel campaign, launched in 1991, featured many hit songs in its commercials, and the one introduced here is from 1998, set to GLAY’s massive hit “Winter, again.” It’s one of the quintessential winter songs of the 1990s and the band’s best-selling single.
A song that could only come from Hokkaido-born GLAY, it also showcases the distinctive lyrics of TAKURO, the band’s guitarist and primary songwriter.
Beyond TERU’s soulful vocals and TAKURO’s melodious lead guitar, HISASHI’s exquisite phrasing using the Talbo instrument manufactured by Tokai Gakki, JIRO’s bass lines that generate the track’s core groove, and the arrangement by famed producer Masahide Sakuma all coalesce into a flawless classic born from GLAY’s rock-solid band ensemble.
JR East ‘JR SKI SKI’ – ‘Snow for love, white for romance.’
It’s a gem of a winter ballad said to have been written by TAKURO, the band’s guitarist, for his girlfriend at the time, imbued with his wish to someday show her the scenery of his hometown, Hokkaido.
Chosen as the 1998 JR SKI SKI commercial song, it has long been beloved by many listeners as a staple winter tune.
The lyrics plainly and directly express feelings for a cherished person, and surely many fans have been deeply moved by this song.
As with all JR SKI SKI commercial songs, this one is also a timeless classic that’s loved across generations!
JR East ‘JR SKI SKI 2012-2013’
It was released in 2012 as GReeeeN’s 18th single.
The song was used in JR East’s JR SKISKI commercials, and its lyrics are filled with the frustration of not being able to express the feeling of “I like you.” It’s a love song that conveys the importance of falling for someone and telling them how you feel.
JR East commercials. A compilation of commercials featuring beautiful scenery (41–50)
JR East ‘History of Transformation’ Version 30 Seconds
“My Way,” featured in JR East’s 2018 commercial “History of Transformation,” is a version arranged by NOT WONK, a rock band from Hokkaido, of Frank Sinatra’s signature song.
Departing from the original’s relaxed, majestic feel, this take is crafted with a stylish, cool, urban vibe.
Its refreshing sound, brimming with excitement and a sense of speed, is sure to make you think, “All right, let’s head out now!”
JR East JR SKISKI White and Heat. “Boys” Version / “Girls” VersionYuzu Aoki, Natsuki Deguchi
This is the 2025 version of JR East’s annual ski trip campaign, JR SKISKI.
This time, Yuzu Aoki and Natsuki Deguchi appear, and the ad shows them enjoying their first time snowboarding.
Most of the scenes feature the group having fun together, but there’s a fleeting moment when Aoki and Deguchi lock eyes that really makes your heart skip a beat.
The BGM is “you’re my” by the three-piece band Pablo Haiku, an upbeat, refreshing track written specifically for this commercial.