JR East commercial. A compilation of commercials showcasing beautiful scenery.
JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
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JR East commercials. A compilation of commercials featuring beautiful scenery (11–20).
JR East “Ride a non-reserved seat in just 1 minute after registering: Touch de Go! Shinkansen” / “Ride the Shinkansen with points: JRE POINT Reward”Asagaya Sisters
This is a commercial where the Asagaya Sisters introduce JR East’s Shinkansen-related services, such as Touch de Go! Shinkansen and JRE POINT rewards.
It conveys that with Touch de Go! Shinkansen you can board the Shinkansen easily without a reservation, and that if you use JRE POINT smartly, you can ride using points.
Their brisk, almost one-sided banter and the way they daydream about savvy ways to ride add a touch of comedy.
Showing the contrast between people who use these services and those who don’t also highlights just how advantageous they are.
JR East JR SKI SKI 2019-2020
As a promotion for its ski trip campaign, JR East releases its classic winter commercial series, “JR SKI SKI.” The 2019 CM song selected for the ad was “Shirogane” by Eve, an artist active mainly online, including as a singer on Nico Nico Douga.
The commercial featured Minami Hamabe and Kenshi Okada.
With a title like “Shirogane” (Silver Snow) and a fresh melody that conjures up vivid images of people racing down the slopes on skis and snowboards, the song is a perfect fit for the CM.
It’s a track that makes you long for a passionate romance hot enough to melt the pure white snow on the slopes.
JR East “JR SKI SKI” — “Snow Man. Snow Woman.”
This song is the origin of the JR SKISKI commercial series.
Ever since the commercials using this track began in 1991, JR SKISKI ads have become a winter staple, and the songs featured each year have long been cherished as classic winter tunes.
Choo Choo TRAIN was originally sung by Zoo, and the version many younger people know by EXILE is actually a cover.
It’s an upbeat track that perfectly suits the lively commercials that evoke a sense of youth.
JR East Suica Renaissance Vol. 1 “The Beginning”Yumi Kawai
This is a commercial announcing that Suica will become more convenient than ever by 2028.
As Yumi Kawai, appearing as a regular Suica user, says, “I wish Suica were even more convenient,” a male actor playing a station staff member declares, “It’s going to evolve to become even more convenient from here.” Since it’s a widely used service, many viewers likely felt a sense of anticipation after watching this commercial.
JR East: ‘Tomorrow’s DESIGN. The Future of Mobility’ editionKaito Sakurai
This commercial highlights how travel is gradually becoming more convenient—for example, being able to pass through ticket gates with just a smartphone—and paints a hopeful picture that the future will be even more convenient.
By showing various possibilities of the future and the smiles of the people there, it also conveys JR East’s desire to be helpful to people.
The narrative device of someone from the future speaking to people in the present further communicates a positive feeling that the future is becoming brighter.
JR East Shinkansen eTicket “You’re going to miss it” versionKei Tanaka
This is a commercial promoting JR East’s Shinkansen e-Ticket, emphasizing that it enables smooth boarding without worrying about missing your train.
It features Kei Tanaka, who appears concerned that his boss might miss the train; after their exchange, he recommends adopting the Shinkansen e-Ticket.
It comically contrasts two kinds of “missing out”: if you don’t fall behind the times, you won’t miss the Shinkansen either.
JR East commercials: A compilation of commercials highlighting beautiful scenery (21–30)
JR East Japan NewDays ‘Kilimanjaro Iced Coffee’ Version
This is a commercial that introduces the Kilimanjaro iced coffee sold at NewDays and highlights the passion and care put into it.
Because of its simple structure—just pouring coffee and narration—the dedication to the coffee comes through strongly.
The imagery of shining ice merging with the coffee also conveys a refreshing feel, doesn’t it?