JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
- A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- JTB commercial. A collection of commercials that make you want to go on a trip.
- JR’s CM song roundup, including SKISKI and more
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky
- [April 2026] Summary of the Latest Trending Commercial Songs
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- ANA commercial. A refreshing collection of ads that will make you look forward to air travel.
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
- Compilation of commercials featuring Kanjani Eight. Also introducing ads in which individual members appear.
JR East commercials. A compilation of commercials featuring beautiful scenery (1–10)
JR East Japan TAKANAWA GATEWAY CITY “Mysterious Gateway Grand Opening” EditionNEW!Shinichi Tsutsumi, Ami Toma
This is a commercial announcing the grand opening of Takanawa Gateway City and introducing the facilities inside.
While saying he’s “so giddy from the grand opening that he’s floating,” Shinichi Tsutsumi, literally hovering in the air, leads Ami Toma on a tour of Takanawa Gateway City.
With one cutting-edge feature after another being showcased, you can’t help but feel excited!
JR East Tomorrow’s DESIGN. “The Future of Logistics” / “Greater Shinagawa Area”NEW!Minami Hamabe
One of a series of commercials in which Minami Hamabe’s future daughter time-travels to the present.
This time, her future son also appears, and the conversation among the three is depicted.
The topic this time is the Greater Shinagawa Area.
OIMACHI TRACKS, Takanawa Gateway City, and WATERS Takeshiba are introduced.
It’s a commercial promoting JR East’s efforts toward city-building for the future.
JR East JR SKISKI “Just for now, it’s a blue winter. Slopes” versionJuri Uesaka
Laura day romance’s “winterlust” was chosen as the JR SKISKI commercial song for 2025–2026.
Laura day romance is a three-piece band formed in 2017.
They released this track in January 2026.
The lyrics, which overlay feelings of love onto the deeply snow-covered winter scenery, are striking.
The unhurried tempo and slightly languid female vocals are soothing, making it a song you’ll want to listen to slowly and on repeat.
JR East: Let’s go, Tohoku!Fumino Kimura
JR East’s campaign “Ikuzo, Tohoku.” Since 2013, Fumino Kimura has appeared in this commercial series.
The ads show her traveling by train to the Tohoku region and interacting with locals.
In every spot, Kimura’s unpretentious way of engaging with the people there leaves a strong impression.
The song she hums will likely end up lingering in your ears before you know it.
JR East Japan Suica Renaissance Vol.1 “teppay” EditionYumi Kawai
Starting with a scene of Yumi Kawai enjoying pancakes and a drink at a café, this is an introductory commercial for teppay, a code payment service that JR East plans to offer.
Teppay is a code payment service usable within the Mobile Suica app.
The commercial mentions that over 110 million Suica cards have been issued, highlighting how convenient code payments using the widely adopted Suica can be.
It also showcases other appealing features of teppay, likely leaving many viewers thinking, “I want to try it when the service launches!”
JR East: “Only this winter is blue.” Preparation chapterJuri Uesaka
This is JR East’s winter staple: the JR SKISKI commercial.
For the 2025–2026 season, Juri Uesaka—who will appear in the morning drama “Kaze, Kaoru,” airing from 2026—has been cast as the heroine.
It portrays the lively excitement of university students planning a ski trip.
The man Uesaka’s character has feelings for usually doesn’t join ski trips, but this time he decides to go, saying it’s “because it’s the last time,” and the way Uesaka’s expression softens when she hears that is particularly memorable.
The catchphrase “A blue winter, just for now” is lovely, isn’t it? The BGM is “winterlust” by Laura day romance.
Written specifically for this commercial, the song’s mid-tempo arrangement and gentle female vocals are a delight to the ears.
JR EAST Takanawa Gateway City: The Mysterious Gateway “City Opening” VersionShinichi Tsutsumi, Ami Toma
This is a commercial announcing that part of Takanawa Gateway City will open in March 2025.
Shinichi Tsutsumi appears as a JR employee and asks Ami Toma, who has just visited Takanawa Gateway City, what she thought of it.
Toma describes it in friendly, down-to-earth terms, saying there were various facilities and it felt “futuristic.” It’s the kind of commercial that piques your curiosity about what the place is like!