ANA commercial. A refreshing collection of ads that will make you look forward to air travel.
All Nippon Airways, commonly known as ANA, is a major Japanese airline that operates not only domestic routes but also international ones, and many of you have probably flown with them.
You’ve likely seen ANA commercials frequently while watching TV or online videos.
In this article, we’ll introduce all of the ANA commercials produced to date!
ANA’s commercials are the kind that make you want to set off on a journey through the skies, so please enjoy watching as many of them as you like.
ANA commercial. A refreshing collection of commercials that makes you look forward to air travel (1–10)
ANA Okinawa Campaign 1987Yuriko Ishida
This commercial conveys the excitement of traveling and spending time in Okinawa through images of Yuriko Ishida enjoying the Okinawan sea.
With sunny skies, crystal-clear water, and her radiant smile layered over it all, it vividly and refreshingly portrays the fun of leisure and sports.
The song that further highlights the gentle exhilaration expressed in these visuals is Tatsuro Yamashita’s “Odoroyo, Fish” (“Let’s Dance, Fish”).
Its light rhythm paired with a soft, memorable melody, and the buoyant layering of sounds, all effectively communicate a sense of joy.
ANA “People Have Wings” EditionNaomi Osaka
This commercial conveys the hope that many people will find the will to strive, inspired by Naomi Osaka’s drive to reach greater heights.
It pairs a grand, cinematic portrayal of airplanes with the message that everyone has wings, and the key is whether we choose to use them.
Further emphasizing the power to soar to such heights is King Gnu’s song Hikoutei (Airplane).
Its tense, forceful sound is striking, and the arrangement builds in intensity toward the chorus, evoking a resolute determination to push forward.
ANA’s ParadiseSae Isshiki
“Doki” by Field of View, a Japanese rock band active from 1994 to 2002.
It’s a song over four minutes long, and there’s also a music video, which leaves an impression with its dark tone that contrasts with the song’s mood.
The guitar’s cutting phrases are excellent, and the guitar solo that appears right before the final chorus is a must-hear.
ANA ‘Summer Okinawa Campaign’
The energetic guitar sound is awesome! This song by THE ALFEE, a rock band that has been at the forefront of the Japanese music scene for many years, was released in 1986 as their 22nd single.
It was used as the CM song for ANA’s “Summer Okinawa Campaign.” It’s a passionate love song that sings straight from the heart: “I want to protect you forever.” By combining that heartfelt message with a grand, expansive sound arrangement, the result is a refreshing and exhilarating piece.
ANA American Express Gold Card 2010
This commercial portrays Hiroya Ozaki’s feelings as he heads overseas for work, written like a letter, while also expressing his thoughts about his father, Yutaka Ozaki.
The key point is that he’s going abroad for work, not travel, and by presenting it as a different kind of overseas experience than before, it conveys a strong sense of determination.
At the end, the American Express Gold Card is introduced, reflecting the company’s desire to support people who pursue their dreams.
The song featured, “I LOVE YOU,” sung by Hiroya Ozaki, carries respect for his father and is echoed in the visuals as well.
Though they are father and son, the mood of their singing is slightly different, and that difference highlights their individuality and personal feelings.
ANA Okinawa Summer Campaign
This commercial, themed around a Passionate Summer Madonna, powerfully yet refreshingly captures the exhilaration of spending summer in Okinawa.
By depicting various activities you can enjoy there, such as yachting and diving, it also conveys the excitement of imagining what to do in Okinawa.
The song that firmly underscores the passion and vigor of the visuals is THE ALFEE’s “Kazeyōbi, Kimi o Tsurete.” With its striking sense of speed and powerful band sound, the forward-driving music paired with a refreshing vocal evokes a distinctly positive attitude.
ANA Paradise Okinawa 2000Manami Honjō
This commercial conveys the liberating feeling of enjoying a summer vacation in Okinawa, while also reflecting ANA’s desire to offer that joyful experience.
By juxtaposing Manami Honjō’s strained expression as she faces her work with her carefree demeanor in Okinawa, it clearly communicates just how delightful that time is.
Further enhancing the lively, tropical atmosphere is the song LIFE feat.
bird by MONDO GROSSO.
Its light, memorable rhythm infused with Latin elements, combined with the expansive vocals, powerfully conveys passion and exhilaration.