ANA commercial. A refreshing collection of ads that will make you look forward to air travel.
All Nippon Airways, commonly known as ANA, is a major Japanese airline that operates not only domestic routes but also international ones, and many of you have probably flown with them.
You’ve likely seen ANA commercials frequently while watching TV or online videos.
In this article, we’ll introduce all of the ANA commercials produced to date!
ANA’s commercials are the kind that make you want to set off on a journey through the skies, so please enjoy watching as many of them as you like.
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ANA commercials: A refreshing collection of ads that make you look forward to air travel (21–30)
ANA Okinawa Campaign
In the ANA Okinawa campaign commercial that aired in 1983, Tatsuro Yamashita’s “Koukiatsu Girl” (High-Pressure Girl) was featured.
Its refreshing melody perfectly matches the impression of Okinawa’s beautiful sea and sky and really leaves a mark! The lyrics are filled with words that evoke the tropical atmosphere of Okinawa, and just one listen makes you want to take a trip there.
It’s a song packed with the desire to set off on a journey, riding a high-pressure system that carries the heat of the shining sun.
By the way, the breathy interjection you hear partway through the song is said to be by Tatsuro Yamashita’s wife, Mariya Takeuchi!
ANA Group Aircraft Maintenance Technicians: “The person you want to become is surely there.”
By juxtaposing the image of a young person struggling with their path and that of an aircraft maintenance engineer who ensures safety, this piece powerfully evokes hope for the future.
It conveys that what we take for granted—airplanes flying safely—is supported by the daily efforts of maintenance engineers, and it delivers a message to young people to keep putting in that daily effort to forge their futures.
From there, it develops into a pathway toward becoming an aircraft maintenance engineer, calling on viewers to help build the road to the sky together.
It’s a commercial that conveys ANA’s commitment to supporting the safety of the skies and its encouragement of young people.
ANA “Go All Out This Winter with ANA” version
This commercial comically portrays the excitement of eagerly waiting for a trip by using a giraffe’s long neck as a metaphor for “waiting with a long neck.” The strong desire to travel leads the character to run away from a task they were assigned, and there’s even a playful scene where they bump their long neck.
The boss, upon learning they were planning to go on a trip, understands, and the story transitions to them fully enjoying their journey.
It also clearly highlights the great deals offered by ANA and shows how fulfilling the experience is from the planning stage onward.
ANA “Go All Out with ANA This Spring”
This commercial uses a long-necked giraffe to represent people who have been eagerly awaiting travel season, and it captures the joy of finally being able to take a trip.
It clearly highlights that with ANA, you can enjoy travel at a great value, and emphasizes that this leads to an even more fulfilling travel experience.
By making it possible to plan cost-effective trips, it also conveys that you can start enjoying your journey from the planning stage.
ANA “Zip off with ANA right now — 5x miles”
This commercial conveys, in a fun and lighthearted way, that with ANA you can go wherever you want, whenever you want.
Because it shows people flying long distances to places like Sapporo and Hakata, it really captures the sense of speedy travel.
By enjoying local cuisine in each location and showing smiling faces, it gives a breezy impression that highlights the joy of traveling.
ANA ‘It’s summer, it’s travel, it’s ANA!’ version
This commercial, set in a unique world where statues of Ryoma Sakamoto and Ninomiya Kinjiro go on a trip, vividly conveys the excitement of travel.
You can sense from the two statues bustling about that they’re enjoying not only the destination but also the journey to get there.
Their expressions don’t change—since they’re statues—but it’s interesting how their outfits and movements still convey a sense of fulfillment.
ANA Please Okinawa 1987George Tokoro
This commercial features George Tokoro lightheartedly conveying that Okinawa offers a wide variety of leisure activities even in winter.
He appears in various locations, showing off his bright smile, which really lets you feel the fun of Okinawa.
The original song he sings with an easygoing vibe delivers that Okinawan fun straight to the viewer.
Its melody evokes Okinawan folk music as it introduces different leisure activities, and it also packs in his trademark comical touch.