In recent years, there’s been a big increase in commercials produced in an anime style.
Compared to live-action commercials, anime commercials can feature more freedom in direction and storytelling, so they often become a hot topic.
With the recent boom in hit anime films, animated visuals have become more familiar to many people—another reason we’ve seen more anime commercials.
In this article, we’ll be showcasing a selection of popular anime commercials that have aired and generated buzz!
Some of them were even created by studios behind hit films, so take this opportunity to check them out in depth.
Compilation of anime-style commercials: a collection of attention-grabbing ads that have been increasing recently (1–10)
d Anime Store Anime Recommendations. Season 3 “Cleaning” version / “Twilight” version / “Morning” version / “Exam Period” versionNEW!
“#Anime Recommendations Season 3 -Cleaning-” Episode
“#Anime to Susume Season 3 -Twilight-” Version
“#Anime and Recommendations Season 3 -Morning-” Version
#Anime Recommendations Season 3 -Exam Period-
This commercial highlights how anime supports a sense of fulfillment in everyday life by featuring a trio who absolutely love anime, and it also conveys that d Anime Store supports that experience.
The three recreate a variety of classic anime situations and film them, depicting how they spend their days in a positive way.
Amplifying the brightness and fun of the visuals is Keina Suda’s song “Nina.” Both the sound and the vocals convey a sense of brightness, evoking images of daily fulfillment and a forward-looking stride.
This commercial depicts the simple yet happiness-filled spring days of the mascot character Uncle Torys.
In the first half, a cherry blossom petal gently falls onto a can of Torys, capturing a moment that makes your heart naturally soften.
In the second half, although the minced cutlet sells out right before Uncle Torys, who is waiting in line to buy one, it’s quickly restocked, and he happily gets a freshly fried piece.
Both episodes are the kind that make you feel a little happier just by watching.
Nestlé KitKat Commercial: 'It all started with a KitKat.' 15 seconds
This KitKat commercial was produced in 2022 to launch the first new brand campaign in four years, “It all starts with KitKat.” Using illustrations that resemble manga drafts, it depicts how various changes unfold with KitKat as the catalyst.
It concludes with a shot of the blue sky that makes it feel as if you yourself are eating a KitKat at that very moment.
The animation was created by Naoko Yamada, the acclaimed director known for the K-On! series and The Heike Story.
The warm atmosphere throughout the commercial leaves you with a cozy, heartwarming feeling.
The nostalgic commercial song makes an appearance in Marukome’s Restaurant Taste miso soup commercial, “Summer Vacation Memories.” It recalls the memory of miso soup eaten every summer break, made with Grandma’s handmade tofu.
As time passes, the woman, now a grandmother herself, wants to serve her daughter and grandchildren the same delicious miso soup made from tofu she prepares by hand.
The commercial warmly depicts her making the soup.
The spot was produced by ROBOT Communications Inc., known for numerous anime, commercials, and films, including the movie STAND BY ME Doraemon.
Seeing the characters singing the classic Marukome jingle that’s been on TV for years will surely make you want to sing along too!
[CM] Nissin Cup Noodles HUNGRY DAYS Aoharu kayo. 2017 (6)
The final episode of Cup Noodles’ “HUNGRY DAYS” commercial series, which has collaborated with titles like Kiki’s Delivery Service and Sazae-san.
As a meteor draws near and the end of the world approaches, the ad portrays a high school couple confirming their feelings for each other one last time.
The boyfriend wants to hear a clear “I like you,” while the girlfriend teases him, creating a heart-fluttering story that feels quintessentially youthful.
The character designs are by Eisaku Kubonouchi, known for the in-film anime character concepts in the movie “Anime Supremacy!” and the manga “Chocolat,” which was also adapted into a drama.
The characters are voiced by Taku Yashiro and An Ogawa, with narration by Megumi Hayashibara.
McDonald’s, which airs humor-filled commercials every time a new product launches, created a spot for its recruitment campaign “Let’s Become a Crew.” The commercial, titled “My Future Self,” was produced by animation studio Studio Colorido, known for the anime film Typhoon Noruda as well as numerous web animations and commercials.
The story follows a girl who, invited by a senior crew member, joins McDonald’s as a new crew member, learns through her mistakes, and grows until she herself becomes a senior who trains new crew.
The characters are voiced by Yui Yokoyama, formerly of AKB48, and Rin Okabe of AKB48.
d Anime Store CM “Let’s go all-in on what we love” — 30-second version
A commercial for the unlimited anime streaming site d Anime Store, titled “Pour Everything Into What You Love.” It depicts a high school girl heading to school with bread in her mouth who transforms one after another into a ryokan attendant, a hero, and a near-future star.
It’s a dream-filled ad carrying the message: cherish what you love and live true to it.
The character design for this commercial was created by Mika Pikazo, known for illustrating and designing characters for numerous light novels and games.
The CM is packed with a world that fills you with excitement the moment you see it.
