Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
In recent years, there’s been a big increase in commercials produced in an anime style.
Compared to live-action commercials, anime commercials can feature more freedom in direction and storytelling, so they often become a hot topic.
With the recent boom in hit anime films, animated visuals have become more familiar to many people—another reason we’ve seen more anime commercials.
In this article, we’ll be showcasing a selection of popular anime commercials that have aired and generated buzz!
Some of them were even created by studios behind hit films, so take this opportunity to check them out in depth.
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Anime-style commercial roundup. A collection of eye-catching commercials that have been gaining viewers recently (41–50)
Tokyo Ueno Clinic – Turtleneck Boy “Boys” Version
This commercial uses an animation featuring stylish dance moves to highlight how Ueno Clinic supports men in stepping up.
The synchronized, dynamic dancing and the dancers’ serious expressions convey a strong sense of confidence.
Further emphasizing this step-up depicted in the visuals is an original song by Nao Sato.
The newfound confidence—different from one’s former self—is layered over a light, buoyant sound, expressing the exhilaration of transforming into a new version of oneself.
Kao Biore Smooth Powder Sheets
This commercial portrays youthful scenes with Biore Sarasa Powder Sheets close at hand, cheering on people who are giving their all.
High school students devoted to their various clubs are depicted, and the many dramas they experience through their efforts are expressed in refreshing animation.
The song that further highlights the fresh atmosphere of the visuals is “I can,” written specifically for this commercial.
With a band sound accented by piano and brass, its overlap with lyrics charging straight toward youth conveys a real sense of strength.
Hebel Haus: ‘Let’s go see Hebel Haus’ edition
This commercial depicts various characters, including Ram-kun, the brand’s image character, going to see a Hebel Haus.
The gentle-toned animation gives it a light, airy feel, which conveys the wish for people to casually stop by a model home.
The storyline of everyone gathering to go together also expresses the fun of searching for an ideal home.
It also highlights the different personalities of the animals, suggesting that homes can be tailored to the people who live in them.
Aflac Medical Insurance EVER Simple: “Maruko, Greedy for Toppings” Edition
This commercial depicts the idea that, just as ramen feels better with added toppings, it’s nice to be able to add the coverage you want to insurance.
Through the interaction between Maruko and her father at a ramen shop, it conveys the joy of adding toppings.
From there, it transitions to adding desired benefits to a health insurance plan, and by explaining it in a light, easy manner, it also expresses how simple it is to add on coverage.
Kao Laurier Sara Pure Absorbent “Today, with Laurier” Version
As we give birth and get older, our muscles can weaken, making us worry about leaks when we go out.
This is a commercial for Laurier’s ultra-thin absorbent liners that you’ll want to use at such times.
Composed of gentle animations that convey softness, it communicates a sense of care for women not only through the product but through the commercial itself.
Ajinomoto Seto no Honjio ‘Seto no Shio-ani: Pickled Plum’ Edition
This is a commercial for Seto no Honjio, a 100% domestically sourced salt released by Ajinomoto.
The ad is done in an animated style and uses a song to promote how perfect Seto no Honjio is for making umeboshi (pickled plums).
The music playing in the commercial is an original piece written specifically for this ad.
Its enka-like melody really lifts your spirits when you listen to it!
Nestlé Japan Nescafé Koumi Baisen A Moment of Luxury: Fragrant, My Moment — “Camping” Edition
This commercial features a woman who sets up a tent and a hammock inside her home to enjoy a camping vibe.
When she drinks coffee, the scene switches to animation.
It portrays how drinking coffee makes indoor camping even more enjoyable.
