Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
In recent years, there’s been a big increase in commercials produced in an anime style.
Compared to live-action commercials, anime commercials can feature more freedom in direction and storytelling, so they often become a hot topic.
With the recent boom in hit anime films, animated visuals have become more familiar to many people—another reason we’ve seen more anime commercials.
In this article, we’ll be showcasing a selection of popular anime commercials that have aired and generated buzz!
Some of them were even created by studios behind hit films, so take this opportunity to check them out in depth.
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Anime-style commercial roundup. A collection of attention-grabbing ads that have been increasing recently (21–30)
Nissin Foods Cup Noodles HUNGRY DAYS One Piece ‘Summit Cavalry Battle’ Version
This is one of the “HUNGRY DAYS” series commercials, known for its youth-anime style, created in collaboration with ONE PIECE.
It depicts ONE PIECE characters taking part in a cavalry battle at a school sports festival, delivering a sense of immediacy and making for a highly engaging piece.
With popular characters appearing one after another, it’s a must-watch for fans of the original.
The background music features Maximum the Hormone’s “Hungry Pride,” whose heavy, loud rock sound paired with distinctive lyrics creates a truly one-of-a-kind world.
In this commercial, the characters’ dialogue takes center stage, so the song is hard to hear—be sure to check out the music video or other sources to listen to the track as well.
AC Japan ‘Papa of Bakabon’s Proposal’ Version
Papa from Bakabon appears and recommends getting a fundus (retinal) examination.
He explains that eye diseases are scary because symptoms often don’t appear until they’ve progressed, and emphasizes the importance of getting a fundus exam after age 40.
Through catchy, anime-style visuals, the message is conveyed clearly and effectively.
Meiji Probio Yogurt R-1 Uncle R “Snowman” Version
This is a collaborative commercial series with Meiji’s popular snack, Karl.
The mascot characters, Karl Uncle and Kerota, appear and introduce R-1 to the familiar Karl commercial theme song.
There’s also a cute and funny twist where, while everyone is building a snowman, Karl Uncle ends up inside one of the snowballs.
Kanro Candy 70th Anniversary Movie: “I Want to Be Kind”
This piece commemorates the 70th anniversary of Kanro Ame, conveying its gentle flavor through animation.
The visuals depict a tender twilight scene, and even the slow, relaxed movements after tasting Kanro Ame evoke a sense of quiet support in everyday life.
Enhancing that mellow atmosphere and gentle mood is the song “Genki?” by adieu—Moka Kamishiraishi.
Its soft, floating feel with a hint of folk-song ambiance is striking, and combined with her transparent vocals, it conveys a comforting warmth.
Nissin Foods Cup Noodles ‘The New Prince of Tennis: Off to the Grand Slam’ EditionNaomi Osaka
This commercial features Kei Nishikori and Naomi Osaka appearing in the world of the anime The Prince of Tennis, depicting their training as they aim for a Grand Slam.
After overcoming various trials, Nishikori and Osaka each reach their own state of mastery and move closer to their goals—that’s the storyline.
There’s also a comedic touch as onlookers explain that they’ve mastered techniques like “The Pinnacle of Daily Progress” and “Naomi Champion,” though it’s not exactly clear what those are.
Including the scene where the characters and the players shake hands, the spot conveys a distinctly positive atmosphere.
Nissin Cup Noodles ‘The Prince of Tennis II: Training Begins’ EditionNaomi Osaka
In this commercial set in the world of the anime The Prince of Tennis, Kei Nishikori and Naomi Osaka appear, and it depicts the beginning of their training as they aim for the Grand Slams.
While the two are relaxing on a ship headed for their destination alongside the characters, Coach Mifune Nyūdō appears and powerfully announces the start of their training.
He presses a switch, the ship transforms, and they head into special training—conveying the sense that the story is just beginning.
Although neither of them speaks, their expressions clearly communicate their confusion, which is a fun touch.
Tokyo Ueno Clinic – Turtleneck Boy “Boys” Version
This commercial uses an animation featuring stylish dance moves to highlight how Ueno Clinic supports men in stepping up.
The synchronized, dynamic dancing and the dancers’ serious expressions convey a strong sense of confidence.
Further emphasizing this step-up depicted in the visuals is an original song by Nao Sato.
The newfound confidence—different from one’s former self—is layered over a light, buoyant sound, expressing the exhilaration of transforming into a new version of oneself.