In recent years, there’s been a big increase in commercials produced in an anime style.
Compared to live-action commercials, anime commercials can feature more freedom in direction and storytelling, so they often become a hot topic.
With the recent boom in hit anime films, animated visuals have become more familiar to many people—another reason we’ve seen more anime commercials.
In this article, we’ll be showcasing a selection of popular anime commercials that have aired and generated buzz!
Some of them were even created by studios behind hit films, so take this opportunity to check them out in depth.
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- Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
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- Compilation of commercials for manga apps and websites
Compilation of anime-style commercials: a collection of attention-grabbing ads that have been increasing recently (1–10)
Pasona JOB HUB ProShare: “The Meandering Project” EditionNEW!
The Pasona JOB HUB commercial for its ProShare service, “The Wandering Project.” Through a concrete episode in which a professional in new business launches is dispatched from ProShare to a site thrown into confusion during the kickoff of a new venture, it clearly conveys what ProShare is.
It highlights that you can expect the unique contributions of seasoned professionals—not only smoothing operations but also energizing the motivation of internal team members.
The charming, animation-style visuals also create a sense of familiarity.
Nissin Foods Frozen Nissin Honmen “Chewy Noodles You Can Bite Into” VersionNEW!
A Nissin Honmen commercial featuring singer-songwriter Koresawa, who handled the music.
The mascot characters, Reko-chan and Inu-kun, appear and show off a dance, with Reko-chan urging Inu-kun to try Nissin Honmen.
Through the cute, catchy animation, the deliciousness of Nissin Honmen really comes across.
The background music is a parody of Koresawa’s “Uwaki Shitara Akan de.” Like the original, the Kansai-dialect lyrics are striking and leave a strong impression.
Kowa Q&P Kowa Healing “Bed Dive” Version
This is a commercial introducing QP Kowa Healing, which helps with recovery from fatigue.
Since it doesn’t contain caffeine, it’s recommended because you can easily take it even before bed.
Its effects appear while you sleep, leaving you feeling refreshed when you wake up—an appealing benefit that’s clearly presented in an animated format.
KitKat: “Let KitKat be the catalyst.”
This KitKat commercial was produced in 2022 to launch the first new brand campaign in four years, “It all starts with KitKat.” Using illustrations that resemble manga drafts, it depicts how various changes unfold with KitKat as the catalyst.
It concludes with a shot of the blue sky that makes it feel as if you yourself are eating a KitKat at that very moment.
The animation was created by Naoko Yamada, the acclaimed director known for the K-On! series and The Heike Story.
The warm atmosphere throughout the commercial leaves you with a cozy, heartwarming feeling.
Marukome Ryotei no Aji “My Grandmother” Version
This is an animated commercial based on the story of a Marukome employee’s grandmother.
A female employee sent Marukome miso soup to her 97-year-old grandmother who lives alone.
In response, the grandmother emailed to say thank you and wrote about how delighted she was.
The employee talks about how, although her grandmother lives energetically on her own, she’s increasingly worried as there are more things her grandmother can’t do by herself.
The grandmother, meanwhile, says that even though she relies on help from those around her, she’s happy to be cared for by her granddaughter like this.
It’s a moving commercial that touches the heart, portraying two people whose feelings connect despite the distance between them.
McDonald’s: Future Me
McDonald’s, which airs humor-filled commercials every time a new product launches, created a spot for its recruitment campaign “Let’s Become a Crew.” The commercial, titled “My Future Self,” was produced by animation studio Studio Colorido, known for the anime film Typhoon Noruda as well as numerous web animations and commercials.
The story follows a girl who, invited by a senior crew member, joins McDonald’s as a new crew member, learns through her mistakes, and grows until she herself becomes a senior who trains new crew.
The characters are voiced by Yui Yokoyama, formerly of AKB48, and Rin Okabe of AKB48.
House Foods “Let’s Eat at Home” – ‘Promotional Truck’ Version
The nostalgic House Foods commercial from the “Let’s Eat at Home” series, the “Promotional Car” edition.
This “Promotional Car” spot—along with the other three ads in the “Let’s Eat at Home” series—was created by director Hayao Miyazaki and Studio Ghibli.
It depicts a scene where curry is advertised from a promotional car, as well as scenes of making and selling curry right in front of a shop.
In fact, all of these were real sights from the early Showa era! Both the promotional car and the exterior design of the shop are drawn to closely resemble those of the time.
Rendered with Ghibli’s signature warmth, it’s a commercial full of charm.