Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
In recent years, there’s been a big increase in commercials produced in an anime style.
Compared to live-action commercials, anime commercials can feature more freedom in direction and storytelling, so they often become a hot topic.
With the recent boom in hit anime films, animated visuals have become more familiar to many people—another reason we’ve seen more anime commercials.
In this article, we’ll be showcasing a selection of popular anime commercials that have aired and generated buzz!
Some of them were even created by studios behind hit films, so take this opportunity to check them out in depth.
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Anime-style commercial roundup. A collection of eye-catching commercials that have been gaining viewers recently (41–50)
UHA Mikakuto UHA Gummy Supplement “On the Edge ~Iron, Iron & Folic Acid~” Edition
This is a UHA Mikakuto commercial featuring an animated version of Kocchi no Kento.
At the beginning of the ad, it introduces the amount of iron needed per day, and says that if you try to get it from spinach, you’d have to eat as many as 20 bunches.
As the women cry out, “That’s impossible!” Kocchi no Kento appears holding UHA Gummy Supplements.
The commercial features a parody of his signature song “Hai Yorokonde,” singing that this product makes it easy to top up iron, which people often lack.
The track’s upbeat, addictive rhythm makes it a perfect match for this kind of commercial.
Anime-style commercial roundup. A compilation of attention-grabbing commercials that have been increasing recently (51–60)
Aflac Medical Insurance EVER Simple “Maruko: Other families are other families; ours is ours” Version
This is a commercial that expresses the anxiety of not knowing which insurance to choose—or what everyone else is doing—through the lighthearted atmosphere of the anime Chibi Maruko-chan.
When the mother wonders what others are doing, Maruko echoes the phrase she always hears, “Other families are other families; ours is ours,” and the mother almost finds herself convinced.
From there, the ad transitions to actual data and proposes starting by considering an affordable insurance plan.
The relaxed tone helps convey the sense of ease and accessibility.
Laforet Harajuku “Grand Bazaar + Laforet Market” Edition
Featuring many mysterious characters that evoke summer traditions—such as shaved ice and candied apples—including a character who looks like a person holding ice cream.
It’s a commercial promoting the LAFORET GRAND BAZAR and the Laforet Market, both held in summer, and you can’t help but have your eyes drawn to its curious visuals.
Tutor Try Private Tutoring January 2024 TV Commercial
The commercials for Home Tutor Try feature characters from “Heidi, Girl of the Alps” engaging in delightfully unexpected back-and-forths every time.
In this particular ad, there’s a phrase that sounds oddly familiar—yes, they’re performing that very routine by the comedy duo Milkboy.
Tutor Try: ‘A What-If Summer Youth’ Edition
This commercial begins with Peter in September saying, “I wonder what would’ve happened if I’d studied with Try this summer?” In the Tutor Try ad “What-If Summer Youth,” featuring Heidi from Heidi, Girl of the Alps as the image character, you can enjoy a slightly different mood from the usual Heidi and Peter—almost like watching a scene from a coming-of-age drama.
Tokyo Electric Power: Energy-Saving Prep — “Clean Your Air Conditioner” / “Switch to Seasonal Curtains”
This is a Tokyo Electric Power Company commercial that shares tips for getting through the hot summer while saving energy.
It encourages small habits that lead to energy conservation, such as cleaning the air conditioner and switching out curtains seasonally.
The simple illustrations with minimal movement help emphasize the message.
Furukawa Electric Industry: “Creating continuity to brighten the world.” (Campaign: “Tsuzuku wo tsukuri, sekai wo akaruku suru.”)Narration: TENDRE
This is a commercial introducing Furukawa Electric’s Group Purpose: “Creating what continues, brightening the world.” It’s an animated piece that faithfully expresses the sentiment embedded in the Group Purpose—creating a “continuing future” through manufacturing.
The background music and narration are by TENDRE, the solo project of Taro Kawahara.
The original track, created specifically for this commercial, features a brisk tempo that feels refreshingly upbeat.