Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
In recent years, there’s been a big increase in commercials produced in an anime style.
Compared to live-action commercials, anime commercials can feature more freedom in direction and storytelling, so they often become a hot topic.
With the recent boom in hit anime films, animated visuals have become more familiar to many people—another reason we’ve seen more anime commercials.
In this article, we’ll be showcasing a selection of popular anime commercials that have aired and generated buzz!
Some of them were even created by studios behind hit films, so take this opportunity to check them out in depth.
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Compilation of anime-style commercials. A collection of attention-grabbing ads that have been increasing recently (11–20)
Pawnshop Tamaya: ‘Entrusted Feelings’ Edition
This commercial, drawn on such an epic scale that you might think an anime has just begun, is Tamaya Pawn Shop’s “Entrusted Feelings” episode.
The director, storyboard artist, and character designer is Yoshihiro Kanno, known for supervising action animation on the Sword Art Online series and for crafting action scenes across various anime.
The story grandly portrays the protagonist, who entrusts their precious pendant to the pawn shop until the battle ends, as they face a range of threats.
The feelings entrusted to the pendant are carried forward by the protagonist’s resolve to keep fighting…
It’s the kind of visuals and story that make you want to keep watching, far too good to remain just a commercial.
Daido Life: ‘Asako Hirooka – The Catalyst’ Edition
The commercial “Asako Hirooka: The ‘Turning Point’,” featuring Asako Hirooka—one of the founders of Daido Life and the subject of the NHK morning drama Asadora “Asa ga Kita”—highlights her story.
After a serious illness prompted her to conceive of life insurance, Hirooka champions its importance and goes on to establish Daido Life.
It is said that her actions have been carried forward into later generations.
The animation for the commercial was produced by Nippon Animation, known for works such as “A Dog of Flanders,” “Chibi Maruko-chan,” and “Love All Play.”
Aida Sekkei “Anime Eye” version
The AIDASEKKEI commercial “Anime Ai” depicts someone looking at childhood photos and recalling various memories from their family home.
The director is Satoshi Kosaka, and character design and chief animation direction were handled by Mari Tominaga—both have worked as directors and designers on various anime.
The ad portrays many memories that unfolded at home: playing a lot as a child, studying hard, and a boyfriend coming over to greet the family.
It concludes by highlighting the future, where the protagonist, now with a family of their own, will create new memories in a new home.
Tact Home Co., Ltd.
A commercial for real estate company Takuto Home Co., Ltd.
that shines a spotlight on its diverse staff.
The CM was produced by PROOX, a video and film production company with a track record that includes commercials for LOCONDO and FamilyMart.
It features staff who handle house planning and design, staff who build homes on-site undaunted by the elements, and staff who serve as intermediaries between those teams and customers.
The commercial portrays how all of these people work together to build a single home.
Francois Slow Bread: Home-Made Levain Method
The commercial “Homemade Levain Method” for François’s Slow Bread, sold mainly in Kyushu, was created by animator Yoshiharu Sato, who has served as animation director for Studio Ghibli works and the World Masterpiece Theater series.
In the ad, a little girl who visits a bakery with her mother notices a mysterious fairy-like creature inside the bread.
She chases after the fairy, which quickly disappears, and follows it into the kitchen—only to see it enter the bread dough.
The fairy’s true identity is levain, an essential starter for making bread.
The commercial introduces the product by explaining that the bread is made with natural yeast plus a homemade levain method.
Marukome Ryotei no Aji “My Grandmother” Version
This is an animated commercial based on the story of a Marukome employee’s grandmother.
A female employee sent Marukome miso soup to her 97-year-old grandmother who lives alone.
In response, the grandmother emailed to say thank you and wrote about how delighted she was.
The employee talks about how, although her grandmother lives energetically on her own, she’s increasingly worried as there are more things her grandmother can’t do by herself.
The grandmother, meanwhile, says that even though she relies on help from those around her, she’s happy to be cared for by her granddaughter like this.
It’s a moving commercial that touches the heart, portraying two people whose feelings connect despite the distance between them.
Anime-style commercial roundup. A collection of attention-grabbing ads that have been increasing recently (21–30)
Yamagata Nissan Group: “We love Yamagata, we love cars.”
A star-studded team who worked on titles like Your Name, Jujutsu Kaisen, and the Pretty Cure series participated in creating Yamagata Nissan Group’s commercial, “I Love Yamagata, I Love Cars.” The ad portrays various memories of the protagonist, Hikari, centered around cars: the Hanagasa Festival she was taken to by car as a child, Ginzan Onsen she visited with friends after getting her license, and more.
Now, having made so many memories with cars, Hikari finds herself on the other side—selling them.
It’s a commercial that depicts the life of a woman who sells the cars she loves in the hometown she loves: Yamagata.