Nissin is a manufacturer that sells a wide range of instant foods, and products like Cup Noodles, Yakisoba U.F.O., and Donbei are especially well-known.
You see Nissin’s commercials on TV all the time, and their over-the-top direction often becomes a hot topic.
They’re packed with humor, and their distinctive vibe sets them apart from other companies’ commercials.
In this article, we’ll showcase a lineup of Nissin commercials that surely have many fans.
Please take your time watching and decide which one you like best.
Nissin commercials roundup: their outlandish direction is the talk of the town! (1–10)
Nisshin OilliO Nisshin Healthy Clear “Easy Finish, Home Meals!” AdNEW!Fuka Koshiba, Ken Yasuda
Nissin Healthy Clear “Easy Finishes, Home Meals!”
A commercial featuring Ken Yasuda and Fuka Koshiba as a father-daughter duo, in which Yasuda cooks for Koshiba.
Using Nissin Healthy Clear, he makes tonkatsu and fried rice.
When Koshiba takes a bite of the finished tonkatsu and smiles, exclaiming “Yum!”, Yasuda pumps his fist and says “Yes!”, looking delighted.
The ad conveys a heartfelt desire to support the family’s love of delicious food.
Nisshin MCT Oil “Get Moving! Body Fat” 15-second version
Nisshin MCT Oil “Get Moving! Body Fat” Making-of Video
This commercial encourages viewers to boost body fat burning by using MCT oil.
The staging, with Kinnikun Nakayama delivering the message rhythmically, is particularly striking.
It feels more persuasive and credible because he’s the one speaking—combining a touch of humor with the authority of someone who consistently maintains impressive muscles.
Nissin Fluffy Kettle-Cooked Rice “Dream Cup Rice” Version 90 Seconds / Shigehiro Ishida・Yuri Hoshina
This is a promotional commercial for Nissin’s Fluffy Pot-Cooked Rice, which is ready in five minutes just by adding hot water.
Shigehiro Ishida and Yuri Hoshina appear in it, and the presentation mimics a Yume Group-style mail-order TV program.
In addition to being made with only hot water, it emphasizes that the large container leaves room on top of the rice to add curry or a ready-made beef bowl topping.
Over the 90-second video, you can clearly imagine practical use cases.
It also features Nissin’s signature humorous touch, so be sure to watch to the end.
Nissin Foods Cup Noodles “I’m Kapu-Nu and You’re Mala” VersionNEW!SHIROSE (WHITE JAM), Kazuou Enokida
Cup Noodles “I’m Cup Nuu and You’re Mala – Edition” / SHIROSE (WHITE JAM) · Kazuou Enokida
This is a commercial where WHITE JAM’s SHIROSE and Kazuo Enokida introduce the new Mala (spicy numbing) Cup Noodles along with dance.
The sexy choreography and expressions leave a strong impression, and it also conveys how the product was created with care while riding the current trend.
The song performed with that sexy dance is a parody of SHIROSE’s “Jishaku” (Magnet).
It gives the impression of dance music with a floating, gentle sound that progresses at a calm rhythm, evoking a distinctive softness.
Nissin Foods Nissin Donbei “The Return of Dongitsune”NEW!Riho Yoshioka
Nissin Donbei Commercial “The Return of Dongitsune” 30 seconds / Riho Yoshioka
This is the commercial that became a hot topic because Rihō Yoshioka reprised her role as the familiar “Don-Gitsune” from the Donbei ads for the first time in four years.
It introduces how different broths are used in eastern and western Japan, and Yoshioka taking a sip and letting out a relieved breath leaves a strong impression.
The BGM features a parody song with the catchy repeated lyrics “delicious broth,” and the original track is “Dragostea Din Tei” by O-Zone from Moldova.
Released in 2003, the song became a huge hit in Japan in 2004 and drew attention for its lyrics that, for some reason, sounded like Japanese.
Nissin Foods Nissin Karameyon ‘You let the bad stuff flow away’ versionNEW!Hirona Nagahama
Nissin Spicy Myun CM “You Wash Away the Bad Stuff” Version 30 seconds / Hirona Nagahama
This commercial introducing the Korean-style spicy ramen, Karamyun, leaves a strong impression with its direction that starts in animation and transitions to live-action at the end.
It highlights how the savory spiciness is perfect for a refreshing change of mood, as well as the delicious chewy noodles.
The BGM that showcases Karamyun’s tastiness is a parody of “Ano Ko to Dance feat.
chelmico” by Mega Shinnosuke.
It’s an appealing track with a laid-back, chill vibe and a collaboration with the hip-hop duo chelmico.
The lyrics, which express the feelings of unrequited love, are particularly memorable.
