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Nissin commercials roundup. The over-the-top direction is making waves!

Nissin is a manufacturer that sells a wide range of instant foods, and products like Cup Noodles, Yakisoba U.F.O., and Donbei are especially well-known.

You see Nissin’s commercials on TV all the time, and their over-the-top direction often becomes a hot topic.

They’re packed with humor, and their distinctive vibe sets them apart from other companies’ commercials.

In this article, we’ll showcase a lineup of Nissin commercials that surely have many fans.

Please take your time watching and decide which one you like best.

Nissin commercials roundup: Outlandish productions making waves! (21–30)

Nissin Foods Nissin Donbei “Goodbye, Dongitsune” VersionGen Hoshino, Riho Yoshioka

NISSIN Donbei Commercial: “Goodbye, Dongitsune” (15 seconds)

This time’s Nissin Donbei TV commercial is the “Goodbye, Dongitsune” edition.

In their usual room, Gen Hoshino eats Donbei with Dongitsune, played by Riho Yoshioka.

Just when they seem as happily content as ever, Dongitsune murmurs unvoiced words, and suddenly the room’s wall falls outward to reveal a vast snowy plain.

Only the kimono that Dongitsune had been wearing is left behind as the figure of a fox dashes off across the snowfield.

Even so, Hoshino keeps eating Donbei in the snow.

True to the CM’s title, it’s a suggestive, enigmatic turn of events.

Nissin Foods Cup Noodles “Tantan — Even After New Year’s Day” (version)Nakayama Kinnikun

[CUP NOODLES CM] Tantan New Year’s Day [Nakayama Kinnikun]

Since going independent, the comedian Nakayama Kinnikun has been gaining more and more popularity.

In this work, you can enjoy his loud catchphrases that are simple yet somehow funny.

His muscular physique is also excellent, and even though this isn’t a competition, he’s showing off some impressively high-level conditioning.

Nissin Foods Nissin Donbei “Do you know DonPay?” editionDaisuke Miyagawa (Daisuke Miyagawa & Hanako)

NISSIN Donbei x PayPay Commercial: “Do you know about DonPay?” 15-second version

Daisuke Miyagawa from the manzai duo “Miyagawa Daisuke & Hanako” dances in rhythm while holding the fried tofu from Donbei.

If it looks familiar, that’s because it’s a parody of the PayPay TV commercial featuring the comedian Daisuke Miyagawa—just one kanji character different.

Daisuke’s perfectly recreated dance rivals the original.

It’s “DonPay” instead of “PayPay.” And then his closing line: “By the way, what is cashless, anyway?” Hats off both to Nissin for the parody and to PayPay for approving the ad—bravo to both.

Nissin Curry Meshi “From Curry Meshi” VersionHollywood Zakoshisyoh

Nissin Curry Meshi commercial featuring: Hollywood Zakoshisyoh, “From Curry Meshi” version, 30 seconds

The Curry Meshi commercial “From Curry Meshi.” This version preserves the unique comedic world of Hollywood Zakoshisho, who appears in it, while introducing the new product, “Kanzen Meshi Curry Meshi.” In fact, it’s a self-parody of the previous installment, but a different twist awaits at the end.

Another new element is the inclusion of parodic touches.

Packed with quirky direction and imagery, it’s sure to become addictive once you watch it.

Nissin Foods Donbei “Donbei Thief Reflection Dance” Versionmetal bat

"Donbei Thief" Kinzoku Bat dances the Fox Dance on the northern land!? Past "take-home" records also revealed — Nissin Foods "Donbei" × Kinzoku Bat × Fox Dance collaboration video

The commercial titled “Donbei Thief Reflection Dance” leaves a punchy impression with the duo Metal Bat dressed as fox spirits (Dongitsune) performing a dance.

Many viewers may have wondered, “What do ‘thief’ and ‘reflection’ in the title refer to?” As it turns out, during M-1, they repeatedly took Donbei bowls left in the dressing rooms without permission—reportedly even taking a Donbei balloon in 2022.

The mischievous acts ended up getting them cast in the commercial, an episode that clearly showcases Nissin’s playful spirit.

Nissin Foods Nissin Donbei “Everyone’s Dongitsune” VersionGen Hoshino, Riho Yoshioka, Kogaken, Kubo-ta from Tora Salmon

NISSIN Donbei commercial: “Everyone’s Dongitsune” version, 15 seconds

This is the Donbei TV commercial, “Everyone’s Dongitsune.” Hoshino Gen says, “I’m happy we can eat New Year’s soba together,” smiling at a “Dongitsune” played by Yoshioka Riho sitting right in front of him.

But in the next room, Toromaru Salmon’s Kubota, eating kitsune udon, is also facing a Dongitsune who smiles and says, “Nya.” Is Dongitsune a twin? A clone? The ending shots are eerie, showing people who seem to be monitoring Hoshino, Dongitsune, and Kubota across numerous screens.

Nissin Saikyo Donbei × Baki Hanma: “The strongest Donkitsune appears!!”Akio Otsuka, Daisuke Ono

The Donbei commercial is just too good.

Nissin Foods Group’s popular product Donbei has made an unexpected collaboration with the anime Baki Hanma.

When you think of Donbei commercials, you picture the cute mascot character, Dongitsune.

However, in this collab ad, Dongitsune transforms into a muscular figure resembling Yujiro Hanma.

That alone makes a huge impact, right? The story features him demonstrating the product’s appeal through martial arts training.