Nissin Cup Noodles commercials: A roundup of buzzworthy ads featuring outlandish, over-the-top direction.
Nissin Cup Noodles, a classic product that’s practically synonymous with instant ramen, is something many people have probably tried at least once.
In this article, we’ll be introducing some of those familiar Cup Noodles commercials!
When it comes to Nissin Cup Noodles ads, their defining feature is definitely their over-the-top, outlandish direction.
Sometimes you might even think, “Isn’t this going a bit too far?”—but that bold approach is what makes them so entertaining, and they’ve got lots of fans.
We’ve gathered a bunch of commercials that have aired over the years, so take this opportunity to check them out again.
Nissin Cup Noodles commercials. A roundup of the buzzworthy ads with outlandish direction (1–10)
Nissin Foods Cup Noodles “I’m Kapu-Nu and You’re Mala” VersionSHIROSE (WHITE JAM), Kazuou Enokida
This is a commercial where WHITE JAM’s SHIROSE and Kazuo Enokida introduce the new Mala (spicy numbing) Cup Noodles along with dance.
The sexy choreography and expressions leave a strong impression, and it also conveys how the product was created with care while riding the current trend.
The song performed with that sexy dance is a parody of SHIROSE’s “Jishaku” (Magnet).
It gives the impression of dance music with a floating, gentle sound that progresses at a calm rhythm, evoking a distinctive softness.
Nissin Foods Cup Noodles “I want to eat MISO” Ad
This commercial promotes the renewed, even more delicious miso-flavored Cup Noodles by showcasing it through a unique world view.
The visuals seem inspired by the music video for ORANGE RANGE’s “SUSHI Tabetai feat.
Soy Sauce,” lightly expressing various points of craftsmanship.
Although it’s a parody with altered lyrics, the sound remains true to the original; the distinctive atmosphere incorporating digital elements captures listeners’ interest.
It straightforwardly conveys the impulse of wanting to eat.
Nissin Foods World Cup Noodles “It’s a wonderful taste” version
This is a commercial that introduces the global CUP NOODLES series, highlighting the authentic flavors by overlaying each product with landscapes from different countries.
It conveys, in a fun atmosphere, how you can enjoy traveling abroad through taste—and how that can serve as a refreshing change of pace.
The song that creates this mysterious, otherworldly vibe—as if you’ve wandered into a foreign land—is Fred Oalao’s “Po popo popo.” Its light, digitally driven melody is striking, and the calm, matter-of-fact vocal delivery imparts a distinctive sense of weightless drift.
Nissin Foods Cup Noodles “More Toppings” Version
This commercial promotes how the Cup Noodles BIG now has more toppings, using a distinctive animation where the ingredients scurry around.
Centered on the mystery meat and imitation crab, many toppings crawl out of the cup, even growing in size, conveying the value with a horror vibe.
The element that gives this otherwise comical animation its horror atmosphere is a parody of the song “feels like HEAVEN ~Kitto Kuru Kitto Kuru~.” Well known as the theme song for the horror film “Ring,” the association with the movie evokes the fear of something unknown drawing near.
The lyrics have been adapted to be about the increase in toppings, but since the melody remains the same, it creates a sense of tension.
Nissin Foods Cup Noodles “Love-the-Ingredients” Version / “Love-the-Ingredients: Continued” Version
The highly addictive commercials, “I Love the Fillings” and “I Still Love the Fillings.” Set to a parody of Fumie Hosokawa’s song “Suki Suki Su,” surreal characters dance along.
The unique call-and-response interjections are another highlight to listen for.
Nissin Foods Cup Noodles “Kapu-nu Taberu Ataru” VersionNEW!Karen Otomo
This commercial shows Karen Otomo introducing how you can win all kinds of prizes by joining the Nissin Cup Noodles Quest, intercut with shots of her eating Cup Noodles.
It also specifically highlights what you can win, and the wide range of categories strongly conveys the desire to get many people to participate.
The distinctive rhythm of repeating “You can win” and “Eat Cup Noodles” grabs viewers’ interest as well.
Nissin Foods Cup Noodles “Kuse-Uma” Edition
This Nissin Cup Noodles commercial, themed around “addictively delicious,” has a uniquely styled video that many viewers likely find addictive as well.
The BGM is an arranged version of SUSHIBOYS’ “OMG,” featuring rap verses that highlight the appeal of each flavor.
It’s a commercial with a very strong impact.
