Nissin Cup Noodles commercials: A roundup of buzzworthy ads featuring outlandish, over-the-top direction.
Nissin Cup Noodles, a classic product that’s practically synonymous with instant ramen, is something many people have probably tried at least once.
In this article, we’ll be introducing some of those familiar Cup Noodles commercials!
When it comes to Nissin Cup Noodles ads, their defining feature is definitely their over-the-top, outlandish direction.
Sometimes you might even think, “Isn’t this going a bit too far?”—but that bold approach is what makes them so entertaining, and they’ve got lots of fans.
We’ve gathered a bunch of commercials that have aired over the years, so take this opportunity to check them out again.
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Nissin Cup Noodles commercials. A roundup of the buzzworthy ads with outlandish direction (1–10)
Nissin Foods Cup Noodles “You Can Keep a Nya-odle” Edition
Did you know there’s a drawing of a cat on the underside of the lid of Nissin Cup Noodles? This commercial announces a campaign where, if you photograph the cat on the underside of the lid with your smartphone, you can keep the cat on your phone.
A parody version of PEOPLE 1’s “Fropnik” is used as the BGM.
It’s a track with an unforgettable, addictive beat once you hear it!
Nissin Foods Cup Noodles: “Cyber and Punk Negi-Shio”
The Cup Noodles commercial “Cyber and Punky Negi Shio” has been drawing in viewers captivated by its deep storyline.
It’s a piece that depicts an epic tale set in the near future.
Driven by an intense rock song, futuristic visuals unfold on screen.
The track is Franz Ferdinand’s “This Fffire.” Its futuristic musicality is truly one of a kind.
If this piques your interest, try looking into the commercial’s detailed worldbuilding as well.
Nissin Foods Cup Noodles: “Low-Sodium Pro is out now”
This is a commercial introducing the reduced-sodium version of Cup Noodles.
The product is showcased using a parody of Chiaki Mayumura’s familiar “Kao-don” song from Cup Noodles ads.
The catchy “Kao-don” melody that sticks in your head after one listen, combined with the animation of characters appearing in the music video, comes together to create a commercial with a truly one-of-a-kind presence.
Nissin Cup Noodles commercials. A roundup of standout ads with over-the-top direction that’s creating a buzz (11–20).
Nissin Foods Cup Noodles ‘Tantan New Year’s Day’ EditionNakayama Kinnikun
This is the New Year’s Day version of Cup Noodles Tantanmen that became a hot topic as a parody of the ’90s commercial for the energy drink Dadan.
Aired on New Year’s Day 2024, the ad plays on the rhyme between “tantan” and “gantan” (New Year’s Day in Japanese), with comedian Nakayama Kinnikun repeating it over and over with an indescribable expression, which is irresistibly funny.
It’s a hilarious commercial with a strong impact and a playful spirit.
Nissin Foods Cup Noodles “I Want to Eat Delicious Stuff: Kansai” Version
This pixel-art illustration, reminiscent of 1990s video games, is an ad introducing Chili Tomato Noodles.
This particular spot is titled the Kansai Edition, and the characters speaking in the Kansai dialect make a strong impression.
Along with the pixel art, the color palette heightens the visual impact, making it a memorable commercial you won’t forget after seeing it once.
Nissin Foods World Cup Noodles ‘So What Is It, Really? Laksa’ EditionMAX
This commercial introduces Singapore-style laksa, one of the most popular flavors in the global Cup Noodles lineup.
The CM uses MAX’s song “Tacata’,” swapping the titular word with “laksa” while explaining the dish.
By comparing it to familiar things, the ad conveys what it tastes like, yet never quite tells you exactly what laksa is—which is part of its appeal.
The flashy vibe, with dance by MAX and photo-like composites, makes it a unique spot that straightforwardly communicates the idea of “the unknown.”
Nissin Foods Cup Noodles: ‘The Green Onion Salt Aliens Appear’
Both cute and somehow a little pitiful—that’s the vibe of Cup Noodles’ “Negi-Shio Alien Appears” spot.
In this commercial, characters personifying the various Cup Noodles flavors take center stage.
The SIO flavor waves to the others with tears in its eyes, and then the newly launched Negi-Shio flavor kicks him away and strikes a signature pose.
Paired with the laid-back original song, the whole thing has a wistful feel.
It’s also amusing how they self-deprecatingly introduce their own product as “not selling well.”