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Nissin commercials roundup. The over-the-top direction is making waves!

Nissin is a manufacturer that sells a wide range of instant foods, and products like Cup Noodles, Yakisoba U.F.O., and Donbei are especially well-known.

You see Nissin’s commercials on TV all the time, and their over-the-top direction often becomes a hot topic.

They’re packed with humor, and their distinctive vibe sets them apart from other companies’ commercials.

In this article, we’ll showcase a lineup of Nissin commercials that surely have many fans.

Please take your time watching and decide which one you like best.

Nissin commercials roundup: Their outlandish direction is the talk of the town! (31–40)

Nissin Foods Nissin Donbei “Goodbye, Dongitsune” VersionGen Hoshino, Riho Yoshioka

NISSIN Donbei Commercial: “Goodbye, Dongitsune” (15 seconds)

This time’s Nissin Donbei TV commercial is the “Goodbye, Dongitsune” edition.

In their usual room, Gen Hoshino eats Donbei with Dongitsune, played by Riho Yoshioka.

Just when they seem as happily content as ever, Dongitsune murmurs unvoiced words, and suddenly the room’s wall falls outward to reveal a vast snowy plain.

Only the kimono that Dongitsune had been wearing is left behind as the figure of a fox dashes off across the snowfield.

Even so, Hoshino keeps eating Donbei in the snow.

True to the CM’s title, it’s a suggestive, enigmatic turn of events.

Nissin Foods Nissin Donbei “Do you know DonPay?” editionDaisuke Miyagawa (Daisuke Miyagawa & Hanako)

NISSIN Donbei x PayPay Commercial: “Do you know about DonPay?” 15-second version

Daisuke Miyagawa from the manzai duo “Miyagawa Daisuke & Hanako” dances in rhythm while holding the fried tofu from Donbei.

If it looks familiar, that’s because it’s a parody of the PayPay TV commercial featuring the comedian Daisuke Miyagawa—just one kanji character different.

Daisuke’s perfectly recreated dance rivals the original.

It’s “DonPay” instead of “PayPay.” And then his closing line: “By the way, what is cashless, anyway?” Hats off both to Nissin for the parody and to PayPay for approving the ad—bravo to both.

Nissin Foods Nissin Donbei “Everyone’s Dongitsune” VersionGen Hoshino, Riho Yoshioka, Kogaken, Kubo-ta from Tora Salmon

NISSIN Donbei commercial: “Everyone’s Dongitsune” version, 15 seconds

This is the Donbei TV commercial, “Everyone’s Dongitsune.” Hoshino Gen says, “I’m happy we can eat New Year’s soba together,” smiling at a “Dongitsune” played by Yoshioka Riho sitting right in front of him.

But in the next room, Toromaru Salmon’s Kubota, eating kitsune udon, is also facing a Dongitsune who smiles and says, “Nya.” Is Dongitsune a twin? A clone? The ending shots are eerie, showing people who seem to be monitoring Hoshino, Dongitsune, and Kubota across numerous screens.

Nissin Foods Cup Noodles: ‘Introducing Cup Noodles PRO PRO Curry’

CUP NOODLES “CUP NOODLES PRO: PRO Curry Debut” Version

This is a commercial featuring Kinnikuman and Terryman introducing the new curry flavor of Cup Noodles PRO.

It highlights that the product is low-carb, high-protein, and even reduced in sodium, making it an easy choice for people who are mindful of their health.

By showing Kinnikuman eating while exclaiming “Yumma!” the ad also clearly conveys that the taste is just as delicious as ever.

Nissin Foods Frozen Nissin Chinese Sauce-Free Dandan Noodles ‘Japan’s Best-Selling’ VersionHiroya Yamazaki

Frozen Nissin Chinese Series Dan Dan Noodles (No Soup) TV Commercial “No.1 in Sales in Japan” 30s / Hiroya Yamazaki

This is a commercial introducing a soupless dandan noodles product that you can enjoy just by heating it in a microwave—a big part of its appeal is how easy it is.

The ad features a close-up of Hiroya Yamazaki’s face, highlighting the product’s charm and its strong sales.

Yamazaki’s indescribable expression is surreal and really memorable, isn’t it? The song playing in the background is actually a parody of the theme song from the 1997 anime “Class King Yamazaki.” For men from the early Heisei era (single-digit years), it’s probably a nostalgic tune, don’t you think?

Nissin commercials roundup: Their outlandish direction is making waves! (41–50)

Nissin Foods Cup Noodles: “Low-Sodium Pro is out now”

NISSIN CUP NOODLE PRO Commercial: 'Reduced Salt PRO Released – Nice to meet you, I’m Matsuo Hajime • Chiaki Mayumura' Version, 30 seconds

This is a commercial introducing the reduced-sodium version of Cup Noodles.

The product is showcased using a parody of Chiaki Mayumura’s familiar “Kao-don” song from Cup Noodles ads.

The catchy “Kao-don” melody that sticks in your head after one listen, combined with the animation of characters appearing in the music video, comes together to create a commercial with a truly one-of-a-kind presence.

Nissin Foods Donbei “Donbei with Blissful Fried Tofu” EditionYuriko Yoshitaka, Rikito Itagaki

Nissin Donbei “Donbei with a Happiness Fried Tofu” 30-second version / Yuriko Yoshitaka, Rikito Itagaki

The horror-style touch is striking, with Dongitsune, played by Rihito Itagaki, suddenly appearing from behind Yuriko Yoshitaka in a dark room.

But the lights come on right away, and the scene shifts to the usual warm atmosphere.

In this commercial, they introduce Donbei’s aburaage, emphasizing that it’s made with 100% whole soybeans and crafted using the same method as tofu shops, which makes it fluffy and delicious.

Watching it probably made many people crave a bowl of Donbei, don’t you think?