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[Going Viral!] A Special Feature on the Cute Songs Used in Commercials
When you’re watching TV commercials, don’t you ever come across a wonderful song that really resonates with you? Upbeat, cheerful tracks in particular are striking and tend to stick in your head.
In this article, we’ll introduce a roundup of cute songs that have been featured in commercials.
Along with tracks by idols and singer-songwriters, we’ve included a variety of songs both old and new, including original music made specifically for commercials.
If there’s a song you heard in a commercial that caught your interest, be sure to look for it here.
[Buzzing Topic!] A Collection of Cute Songs Used in Commercials (1–10)
Kawaii (Prod. Gen Hoshino)NEW!LE SSERAFIM
LE SSERAFIM’s “Kawaii (Prod.
Gen Hoshino)” is a track released in 2025 that drew attention for being produced by Gen Hoshino.
It gives the impression of creating a floating feel with its digital sound, and the overall bright composition strongly conveys the “kawaii” of the title.
The lyrics seem to portray a woman aiming high, expressing the pursuit of cuteness and a strong drive to move forward.
It was also used in a commercial for Sanrio Characters Chara-Paki, which likewise emphasizes cuteness.
The fact that the members of LE SSERAFIM are smiling throughout conveys a positive vibe.
Double Double FIGHT!CANDY TUNE
This is a commercial that comically conveys the idea that Nissin’s Seafood Noodles are best enjoyed in summer.
As CANDY TUNE tries to pop squid-shaped balloons, Saori Yoshida—famous as the strongest woman among primates—appears and proceeds to pop the balloons swiftly and powerfully, unfolding in a whimsically surreal world.
The song that further emphasizes the comedic vibe and fun, summery atmosphere depicted in the video is CANDY TUNE’s “Baibai FIGHT!” Its tongue-twister-like lyrics and pop sound are striking, delivering a clear sense of fun and energy to listeners.
It’s the kind of track that makes you want to test whether you can nail those rapid-fire lines accurately.
Love CirculationHanazawa Kana
This commercial features Hono Tamura, who’s swamped with work, refreshing herself by drinking TEA from the Craft Boss world and showing off a dance to the music.
The song playing in the ad is “Ren’ai Circulation,” sung by Kana Hanazawa.
It’s a track well known as an opening theme for the anime Bakemonogatari.
The song’s charm lies in its catchy, familiar chorus melody, and many fans are captivated by her vocals.
It’s a tune that’s sure to stick in your head after just one listen.
Tomorrow Too (IKUSHAMO Ver.)IKUSHAMO
This is the Mitsuya Cider commercial featuring Erika Ikuta alongside the members of SHISHAMO.
Titled “Crazy About the Band,” the ad shows Ikuta joining SHISHAMO and performing their signature song, ‘Ashita mo.’ The version with Ikuta was released under the name IKUSHAMO, and it’s even available in karaoke! The vocal range suits a typical female voice, and the chorus in particular has a straightforward melody, so it’s easy to sing.
It’s a well-known and popular song, so it’s perfect for everyone to sing together!
daylightCUTIE STREET
It portrays, through the members of CUTIE STREET, that shining on stage requires hard work—and also conveys that EMAKED supports that effort.
The idea that EMAKED helps you gain confidence in your cuteness and turn it into the power to step onto the stage is expressed with a strong, empowering vibe.
The song that further emphasizes this forward-driving energy is CUTIE STREET’s “daylight.” Its sound features a prominently resonant band arrangement, and when layered with determined lyrics, it evokes an image of charging straight toward the light.
CharlotteSuiyōbi no Campanella
This commercial depicts everyday life with different people having chocolate by their side, expressing how it supports each person’s happiness.
Whether they’re working hard or spending time with friends, the smiles brought by chocolate in every scene convey a straightforward sense of deliciousness and joy.
The song that further highlights the happiness and uplift brought by chocolate is “Charlotte” by Wednesday Campanella.
With the impression of powerful, beat-driven dance music—and lyrics that convey a sense of glamour—it evokes images of fun and happiness.
Kiss Me PatissierCANDY TUNE
This commercial expresses the Japanese ambiance and sense of luxury conveyed by Iyemon by layering it with CANDY TUNE’s light, breezy performance.
By presenting traditionally rigid elements—such as Japanese costumes and lyrics in classical language—in a lighthearted way, it also conveys how easy Iyemon is to drink.
The original song used here, sung in classical Japanese, is CANDY TUNE’s “Kiss Me Patissier.” It’s a cute, patissier-themed track where love is sung joyfully, clearly conveying a positive feeling.