[Going Viral!] A Special Feature on the Cute Songs Used in Commercials
When you’re watching TV commercials, don’t you ever come across a wonderful song that really resonates with you? Upbeat, cheerful tracks in particular are striking and tend to stick in your head.
In this article, we’ll introduce a roundup of cute songs that have been featured in commercials.
Along with tracks by idols and singer-songwriters, we’ve included a variety of songs both old and new, including original music made specifically for commercials.
If there’s a song you heard in a commercial that caught your interest, be sure to look for it here.
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[Hot Topic!] A Special Feature on the Cute Songs Used in Commercials (21–30)
Original songeiaika
This commercial comically portrays the idea that choosing the right property is the most important step when starting a store—and that TEMPOLY supports that selection.
It shifts from a tense scene where gathered people are asked what matters most for a shop, into a curious twist where they start dancing, which also conveys TEMPOLY’s friendly vibe.
The song performed during the dance is by AIAIKA and Hyoroku.
The lyrics promote TEMPOLY, and it’s also funny how Hyoroku stands out awkwardly in both the singing and the dancing.
SmileMori Nana
This commercial promotes the idea that Otsuka’s Oronamin C supports a fresh, youthful spirit, starting from scenes of a rooftop singing-and-guitar performance.
The highlight is Nana Mori’s expressive face, which conveys a forward-looking resolve to live true to herself.
The song that powerfully captures that energetic drive and refreshing mood of youth is Nana Mori’s cover of “Smile.” Her powerful delivery of the desire to always keep smiling also gives the impression of a resilient, never-give-up heart.
[Trending!] A Collection of Cute Songs Used in Commercials (31–40)
You are honeydew.Hinatazaka46
This commercial showcases ROUND1 as a place where everyone can have a great time, presented through the members of Hinatazaka46.
Their dynamic presence as they throw themselves wholeheartedly into bowling, karaoke, Spo-Cha, and crane games really conveys a strong sense of fun.
The song that further accentuates the cheerful atmosphere depicted in the footage is Hinatazaka46’s “Kimi wa Honeydew.” With its bright brass tones and refreshing vocals, the track creates an overall breezy, uplifting feel.
LovefoolPerfume
This commercial showcases the delicious taste and refreshing feel of Pepsi through Perfume’s stylish dance and bright expressions.
With a structure that repeats similar shots—signature looks and poses—the unique progression further elevates the stylish atmosphere.
The song that underscores this breezy vibe is Lovefool, performed by Perfume, a cover of The Cardigans’ 1996 track.
The repeated phrase before the vocals begin and the gentle singing that follows create a distinctive sense of weightlessness.
It’s a track that conveys fun while maintaining a cool, stylish image.
Ninjari Bang Bangkyarī pamyu pamyu
An au commercial.
With Tokyo Tower in the background, they projected a mapping display onto Zojoji Temple—a cutting-edge production for its time—and whenever this ad aired, people were glued to the screen by Kyary Pamyu Pamyu’s performance and the visual technology.
Apparently, it was also an event celebrating Kyary’s 20th birthday and the debut of her new song.
MA CHERIEShiina Ringo
Like the song title, this is a new commercial for the haircare brand Ma Chérie’s relaunch.
“Ma chérie” means “my beloved” in French.
It’s an original song written, composed, and arranged by Ringo Sheena herself.
The image character is model and actress Nana Komatsu.
The Drifters’ Big LaughterZa Dorifutāzu
It’s the opening theme song of the popular variety show “Drifut Daibakushō” (The Drifters’ Big Laughter).
We turned the opening line, “Do-do-Drifters’ Big Laughter~,” into a parody: “To-to-Toris Highball.” It captures the unbridled, bubbly brightness of that era, expressed through Yoshitaka’s innocent cheerfulness.
The commercial became so popular it turned into a series.