[Going Viral!] A Special Feature on the Cute Songs Used in Commercials
When you’re watching TV commercials, don’t you ever come across a wonderful song that really resonates with you? Upbeat, cheerful tracks in particular are striking and tend to stick in your head.
In this article, we’ll introduce a roundup of cute songs that have been featured in commercials.
Along with tracks by idols and singer-songwriters, we’ve included a variety of songs both old and new, including original music made specifically for commercials.
If there’s a song you heard in a commercial that caught your interest, be sure to look for it here.
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[Hot Topic!] A Special Feature on the Cute Songs Used in Commercials (21–30)
For example, todaybebidora
“Tatoeba Kyou” by Bebidora, released in 2025, is a refreshing song that conveys a forward-looking attitude.
With a band sound highlighted by striking, choppy guitar rhythms, it carries a positive vibe, as if taking one step at a time.
The lyrics offer encouragement to those who are struggling or feeling anxious, giving an impression of warmth as well.
The song was also used in a Paramount Bed commercial, where mutual support among people is depicted with a bright, uplifting tone.
Ninjari Bang Bangkyarī pamyu pamyu
An au commercial.
With Tokyo Tower in the background, they projected a mapping display onto Zojoji Temple—a cutting-edge production for its time—and whenever this ad aired, people were glued to the screen by Kyary Pamyu Pamyu’s performance and the visual technology.
Apparently, it was also an event celebrating Kyary’s 20th birthday and the debut of her new song.
[Trending!] A Collection of Cute Songs Used in Commercials (31–40)
MA CHERIEShiina Ringo
Like the song title, this is a new commercial for the haircare brand Ma Chérie’s relaunch.
“Ma chérie” means “my beloved” in French.
It’s an original song written, composed, and arranged by Ringo Sheena herself.
The image character is model and actress Nana Komatsu.
The Drifters’ Big LaughterZa Dorifutāzu
It’s the opening theme song of the popular variety show “Drifut Daibakushō” (The Drifters’ Big Laughter).
We turned the opening line, “Do-do-Drifters’ Big Laughter~,” into a parody: “To-to-Toris Highball.” It captures the unbridled, bubbly brightness of that era, expressed through Yoshitaka’s innocent cheerfulness.
The commercial became so popular it turned into a series.
Original songeiaika
This commercial comically portrays the idea that choosing the right property is the most important step when starting a store—and that TEMPOLY supports that selection.
It shifts from a tense scene where gathered people are asked what matters most for a shop, into a curious twist where they start dancing, which also conveys TEMPOLY’s friendly vibe.
The song performed during the dance is by AIAIKA and Hyoroku.
The lyrics promote TEMPOLY, and it’s also funny how Hyoroku stands out awkwardly in both the singing and the dancing.
SmileMori Nana
This commercial promotes the idea that Otsuka’s Oronamin C supports a fresh, youthful spirit, starting from scenes of a rooftop singing-and-guitar performance.
The highlight is Nana Mori’s expressive face, which conveys a forward-looking resolve to live true to herself.
The song that powerfully captures that energetic drive and refreshing mood of youth is Nana Mori’s cover of “Smile.” Her powerful delivery of the desire to always keep smiling also gives the impression of a resilient, never-give-up heart.
Love Dial 6700chelmico
This commercial uses lively visuals to express the deliciousness of Marugame Shake Udon and the excitement you feel there.
It features Nanoka Hara breaking into a lively dance with the people around her, and the sheer number of dancers conveys just how big the joy of Shake Udon is.
Enhancing the fun atmosphere depicted in the video is chelmico’s cover of “Koi no Dial 6700.” The way the song gradually builds is especially striking, evoking an image of the fun growing bigger and bigger.