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[Going Viral!] A Special Feature on the Cute Songs Used in Commercials

[Going Viral!] A Special Feature on the Cute Songs Used in Commercials
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When you’re watching TV commercials, don’t you ever come across a wonderful song that really resonates with you? Upbeat, cheerful tracks in particular are striking and tend to stick in your head.

In this article, we’ll introduce a roundup of cute songs that have been featured in commercials.

Along with tracks by idols and singer-songwriters, we’ve included a variety of songs both old and new, including original music made specifically for commercials.

If there’s a song you heard in a commercial that caught your interest, be sure to look for it here.

[Buzzing Topic!] A Collection of Cute Songs Used in Commercials (1–10)

Ida Laboratories CANMAKE “Beside every kind of ‘cute!’”

It’s cute, you know.Koresawa

Koresawa “Kawaii Mon” Official Audio
It’s cute, you know.Koresawa
[Official CANMAKE] 40th Anniversary Movie: “Always by Your Side with All Kinds of ‘Kawaii!’” — 90 Seconds

This commercial promotes CANMAKE’s 40th anniversary, expressing how the brand has supported all kinds of “cute” for many different people.

Everyone works hard in their own way each day, and the ad brightly portrays how CANMAKE helps realize a style of cuteness that fits each person’s life.

The song that further highlights the “cute” depicted in the visuals is Koresawa’s “Kawaii Mon.” The sparkling sounds in the track are striking, and the lyrics, which depict everyday life for girls, convey a positive attitude toward pursuing cuteness.

Nissin Foods Cup Noodles “Summer Summer SEAFOOD” Ad

Double Double FIGHT!CANDY TUNE

[MV] CANDY TUNE “Bai Bai FIGHT!”
Double Double FIGHT!CANDY TUNE

This is a commercial that comically conveys the idea that Nissin’s Seafood Noodles are best enjoyed in summer.

As CANDY TUNE tries to pop squid-shaped balloons, Saori Yoshida—famous as the strongest woman among primates—appears and proceeds to pop the balloons swiftly and powerfully, unfolding in a whimsically surreal world.

The song that further emphasizes the comedic vibe and fun, summery atmosphere depicted in the video is CANDY TUNE’s “Baibai FIGHT!” Its tongue-twister-like lyrics and pop sound are striking, delivering a clear sense of fun and energy to listeners.

It’s the kind of track that makes you want to test whether you can nail those rapid-fire lines accurately.

Asahi Soft Drinks: Mitsuya Cider “Crazy About the Band” Version

Tomorrow Too (IKUSHAMO Ver.)IKUSHAMO

Mitsuya Cider Music Video “Ashita mo (IKUSHAMO Ver.)”
Tomorrow Too (IKUSHAMO Ver.)IKUSHAMO
Mitsuya Cider Commercial “Crazy About the Band” Edition — Erika Ikuta & SHISHAMO

This is the Mitsuya Cider commercial featuring Erika Ikuta alongside the members of SHISHAMO.

Titled “Crazy About the Band,” the ad shows Ikuta joining SHISHAMO and performing their signature song, ‘Ashita mo.’ The version with Ikuta was released under the name IKUSHAMO, and it’s even available in karaoke! The vocal range suits a typical female voice, and the chorus in particular has a straightforward melody, so it’s easy to sing.

It’s a well-known and popular song, so it’s perfect for everyone to sing together!

Suntory CRAFT BOSS World TEA “Hamusteatime” Version

Love CirculationHanazawa Kana

Kana Hanazawa “Ren'ai Circulation” Full Size (Live Video) [COVER]
Love CirculationHanazawa Kana

This commercial features Hono Tamura, who’s swamped with work, refreshing herself by drinking TEA from the Craft Boss world and showing off a dance to the music.

The song playing in the ad is “Ren’ai Circulation,” sung by Kana Hanazawa.

It’s a track well known as an opening theme for the anime Bakemonogatari.

The song’s charm lies in its catchy, familiar chorus melody, and many fans are captivated by her vocals.

It’s a tune that’s sure to stick in your head after just one listen.

Yamazaki Biscuit Aerial: “You Just Can’t Help Eating It” Version

Original songCharan Po Rantan

Yamazaki Biscuit Aerial TV Commercial: “Alice and Aerials You Can’t Stop”

This commercial highlights Aerial’s light, airy texture and irresistible flavor—once you start eating, you can’t stop—through the presence of Alice Hirose.

The cheerful scenes of her happily snacking together with the mascot character “Airiss” also convey how easy it is to enjoy in everyday life.

Further accentuating the relaxed, fun atmosphere is the song by Charan-Po-Rantan.

It’s a playful parody of the children’s song ‘Shōjōji no Tanukibayashi,’ lightly singing about Aerial’s appeal and expressing the joy it brings.

Suntory Green Tea Iyemon: 'The Tea’s Melody in Your Heart' Edition

Kiss Me PatissierCANDY TUNE

[MV] CANDY TUNE 'Kiss Me, Patissier'
Kiss Me PatissierCANDY TUNE

This commercial expresses the Japanese ambiance and sense of luxury conveyed by Iyemon by layering it with CANDY TUNE’s light, breezy performance.

By presenting traditionally rigid elements—such as Japanese costumes and lyrics in classical language—in a lighthearted way, it also conveys how easy Iyemon is to drink.

The original song used here, sung in classical Japanese, is CANDY TUNE’s “Kiss Me Patissier.” It’s a cute, patissier-themed track where love is sung joyfully, clearly conveying a positive feeling.

Mizuhashi Hojudo Pharmaceutical EMAKED 'My cute one, let’s grow together!' Edition

daylightCUTIE STREET

[LIVE Footage] CUTIE STREET "daylight" Live at Ebisu The Garden Hall (2024/9/8)
daylightCUTIE STREET
EMAKED × CUTIE STREET Web CM: “Let’s grow my cuteness together!” (version)

It portrays, through the members of CUTIE STREET, that shining on stage requires hard work—and also conveys that EMAKED supports that effort.

The idea that EMAKED helps you gain confidence in your cuteness and turn it into the power to step onto the stage is expressed with a strong, empowering vibe.

The song that further emphasizes this forward-driving energy is CUTIE STREET’s “daylight.” Its sound features a prominently resonant band arrangement, and when layered with determined lyrics, it evokes an image of charging straight toward the light.