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[Going Viral!] A Special Feature on the Cute Songs Used in Commercials

When you’re watching TV commercials, don’t you ever come across a wonderful song that really resonates with you? Upbeat, cheerful tracks in particular are striking and tend to stick in your head.

In this article, we’ll introduce a roundup of cute songs that have been featured in commercials.

Along with tracks by idols and singer-songwriters, we’ve included a variety of songs both old and new, including original music made specifically for commercials.

If there’s a song you heard in a commercial that caught your interest, be sure to look for it here.

[Hot Topic!] A Special Feature on the Cute Songs Used in Commercials (21–30)

Tapple 2025 TV Commercial

Fated OneSoala

Soala’s “Unmei no Hito” (Fated Person) is a track released in 2025 and included on the album “To my 17.” The sound aims for R&B with a prominent rhythmic feel, building gradually toward the chorus to create a sense of brilliance.

The lyrics express ideals about a destined partner while also portraying the gap with reality, which in turn accentuates the feeling of love.

The song was also used in a Tapple commercial, where a drama depicts a man and woman’s meeting, the development of their relationship, and the emotions woven into it.

au Google Pixel Watch “Forgot Your Phone? Matsukare” version

Beep boopFRUITS ZIPPER

Google Pixel Watch | au: “Tired of Forgetting Your Smartphone”

This commercial showcases how convenient the Google Pixel Watch is through FRUITS ZIPPER’s day out.

It starts with the key moment of realizing they forgot their smartphone, emphasizing that the watch can still be used and reliably supports going out, contributing to a more fulfilling daily life.

The song that further highlights the cheerful mood depicted in the footage is FRUITS ZIPPER’s “Pipopapo.” Its fast-paced, bright sound is striking, and combined with the light, airy vocals, it conveys a straightforward sense of fun.

UHA Mikakuto Tokuno Milk 8.2, Rich Day. “Tokuno Milk” version / “Salt Milk” version / “Rich Fragrant Strawberry” version

sparklingME:I

ME:I (Me-I) ⊹ 'Kira Kira' Track Video
sparklingME:I
Extra-Rich Milk 8.2 “Rich Day. Extra-Rich Milk” Version

“Kira Kira” by ME:I is a track released in 2025 and included on the album “WHO I AM.” Its rhythm, which carries elements of Black music, is striking and conveys a gentle, rising sense of exhilaration.

The lyrics express a frustrating, bittersweet love, while also conveying a determination to move forward.

This song was featured in a commercial for Tokunou Milk 8.2 starring the members.

The ad depicts them enjoying the various flavors of Tokunou Milk 8.2 during a journey, highlighting both the range and the delicious taste.

Lacoste “Lacoste x ILLIT” Version

ToppingILLIT

LACOSTE Commercial: “Lacoste x ILLIT” Edition, 15 Seconds

ILLIT’s “Topping,” released in 2025, is a cute track that portrays someone trying to keep their crush under wraps.

The sound gives the impression of light, danceable music, and the layering with the vocals evokes a colorful world.

The lyrics depict overflowing feelings of love and express how one tries to manage them in everyday life.

The song was also used in a Lacoste commercial featuring ILLIT’s members.

The ad shows scenes of getting ready and heading out, conveying a positive vibe.

Pokecolo Twin x Super Tokimeki♡Twin Club: “A story begins, when it’s the two of us.”

TwinkleStartChou Tokimeki♡Sendenbu

Cho Tokimeki♡Sendenbu’s “Twinkle Start” is set for release in 2025, and it feels like a song that gently speaks of hope for the future.

Its relaxed tempo is striking, and it evokes an image of earnestly reaching out to each listener’s heart.

The lyrics, which depict how one wants to spend time with someone special, are also memorable, conveying a sense of savoring happiness.

The song is featured in a Pokecolo Twin commercial starring group members Hiyori Sakai and Aki Sugata.

It expresses the excitement of the moment when the two’s story begins.

Paramount Bed “WELL-BEING for ~” version

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Paramount Bed | “WELL-BEING for ~” 30-second commercial

“Tatoeba Kyou” by Bebidora, released in 2025, is a refreshing song that conveys a forward-looking attitude.

With a band sound highlighted by striking, choppy guitar rhythms, it carries a positive vibe, as if taking one step at a time.

The lyrics offer encouragement to those who are struggling or feeling anxious, giving an impression of warmth as well.

The song was also used in a Paramount Bed commercial, where mutual support among people is depicted with a bright, uplifting tone.

Marugame Seimen: “Thanks for waiting! Spring Marugame Shake Udon” Edition

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Nanoka Hara appears / Marugame Seimen “Thanks for waiting! Spring Marugame Shake Udon” version

This commercial uses lively visuals to express the deliciousness of Marugame Shake Udon and the excitement you feel there.

It features Nanoka Hara breaking into a lively dance with the people around her, and the sheer number of dancers conveys just how big the joy of Shake Udon is.

Enhancing the fun atmosphere depicted in the video is chelmico’s cover of “Koi no Dial 6700.” The way the song gradually builds is especially striking, evoking an image of the fun growing bigger and bigger.