[Going Viral!] A Special Feature on the Cute Songs Used in Commercials
When you’re watching TV commercials, don’t you ever come across a wonderful song that really resonates with you? Upbeat, cheerful tracks in particular are striking and tend to stick in your head.
In this article, we’ll introduce a roundup of cute songs that have been featured in commercials.
Along with tracks by idols and singer-songwriters, we’ve included a variety of songs both old and new, including original music made specifically for commercials.
If there’s a song you heard in a commercial that caught your interest, be sure to look for it here.
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[Hot Topic!] A Special Feature on the Cute Songs Used in Commercials (21–30)
Wai Wai Worldano
In the Jurokucha commercial featuring Yui Aragaki, the scene where she guzzles the tea with gusto is especially striking.
The BGM used in this ad is a parody version of “Wai Wai World,” known as the opening theme of the anime Dr.
Slump Arale-chan.
And since it’s sung by ano, it’s a CM song that’s sure to draw a lot of attention!
Deer-Colored DaysPan Megumi, Fujita Saki
This is a commercial that showcases the appeal of GoroGura to a rhythmic track.
It highlights GoroGura’s biggest selling points: the size and abundance of its ingredients.
The song playing in the CM is a parody of “Shika-iro Days,” the theme song of the anime “Shikanoko Nokonoko Koshitantan.” In addition to recreating the dance, the cute original illustrations also leave a strong impression.
Cannot stop the queue!CUTIE STREET
CUTIE STREET appeared in the introductory commercial for GuiGui Slime—a product that became a hot topic in the U.S.
and has now made its Japan debut—and their song was also used as the BGM.
The commercial shows the members playing with GuiGui, and many viewers were likely drawn to its fun and adorable appeal.
The track playing in the background is “Can’t Stop the Cue!” released in May 2025.
Packed with a powerful message about charging forward and living life to the fullest, it’s a song that blows away your worries.
sparklingME:I
“Kira Kira” by ME:I is a track released in 2025 and included on the album “WHO I AM.” Its rhythm, which carries elements of Black music, is striking and conveys a gentle, rising sense of exhilaration.
The lyrics express a frustrating, bittersweet love, while also conveying a determination to move forward.
This song was featured in a commercial for Tokunou Milk 8.2 starring the members.
The ad depicts them enjoying the various flavors of Tokunou Milk 8.2 during a journey, highlighting both the range and the delicious taste.
ToppingILLIT
ILLIT’s “Topping,” released in 2025, is a cute track that portrays someone trying to keep their crush under wraps.
The sound gives the impression of light, danceable music, and the layering with the vocals evokes a colorful world.
The lyrics depict overflowing feelings of love and express how one tries to manage them in everyday life.
The song was also used in a Lacoste commercial featuring ILLIT’s members.
The ad shows scenes of getting ready and heading out, conveying a positive vibe.
TwinkleStartChou Tokimeki♡Sendenbu
Cho Tokimeki♡Sendenbu’s “Twinkle Start” is set for release in 2025, and it feels like a song that gently speaks of hope for the future.
Its relaxed tempo is striking, and it evokes an image of earnestly reaching out to each listener’s heart.
The lyrics, which depict how one wants to spend time with someone special, are also memorable, conveying a sense of savoring happiness.
The song is featured in a Pokecolo Twin commercial starring group members Hiyori Sakai and Aki Sugata.
It expresses the excitement of the moment when the two’s story begins.
Fated OneSoala
Soala’s “Unmei no Hito” (Fated Person) is a track released in 2025 and included on the album “To my 17.” The sound aims for R&B with a prominent rhythmic feel, building gradually toward the chorus to create a sense of brilliance.
The lyrics express ideals about a destined partner while also portraying the gap with reality, which in turn accentuates the feeling of love.
The song was also used in a Tapple commercial, where a drama depicts a man and woman’s meeting, the development of their relationship, and the emotions woven into it.