Shampoo commercial song. Popular jingle.
The shampoo we use in the bath every day serves very different roles depending not only on gender, but also on generation and hairstyle.
Because of that, a huge variety of products tailored to different needs are released by many companies.
You see tons of shampoo commercials on TV, too.
These shampoo ads often make waves when they feature songs by popular artists, and I’m sure many people have found themselves curious about the music used in a commercial they happened to catch.
In this article, we’ll round up all the songs used in those shampoo commercials.
You might discover a buzzworthy track or finally identify that song you’ve been wondering about!
Shampoo commercial songs. Popular commercial songs (1–10)
GibbsNEW!Shiina Ringo
The Meritto commercials are becoming known for their animated spots featuring the memorable singing voices of small children.
Among them, this one introduces Meritto Kids, a version for children.
It highlights that the foam comes out ready-made, making it easy for little kids to use.
The BGM features “Gips,” one of Ringo Sheena’s signature songs.
Although it’s originally a love song, when paired with this footage, it feels like it’s singing about the love between parent and child.
Breezy LoveNEW!JO1
This is a commercial that highlights the appeal of Sorule, a self-care brand that creates the ideal hair through softness, using visuals with a gentle atmosphere.
Set against a mainly pink background, it features JO1 members floating, evoking the image of soft hair after use.
The song that further accentuates the refreshing feel of the visuals is JO1’s “Breezy Love.” A strong beat that suggests dance overlaps with calm vocals, creating a tender, gentle worldview.
You’re BeautifulJames Blunt
“You’re Beautiful” also pairs well with the “beauty” of shampoo.
It’s the signature classic of British singer-songwriter James Blunt and was used as the Shiseido TSUBAKI commercial song from 2011 to 2012.
The track was included on his 2004 debut album Back to Bedlam and released as a single the following year.
Its globally popular, highly permeating melody and wistful worldview gradually soak in.
Perhaps it even reflects the invisible inner self.
That kind of inward-facing beauty overlaps here as well.
To Those Who Know the Blue of the SkyNEW!aimyon
This commercial promotes the charm of Dear Beauté HIMAWARI’s Bloom Doll through narration by Wakana Matsumoto.
With a bright atmosphere centered on yellow and white, it conveys the importance of hair care and the positive emotional change it brings.
The song that accentuates the positive, sunny mood depicted in the visuals is Aimyon’s “Her Blue Sky.” Acoustic guitar, strings, and band sounds layer vibrantly, and that liveliness expresses a refreshing feeling and positive emotions.
Hard Knock DaysGENERATIONS from EXILE TRIBE
A powerful, beat-driven rock number released as a single in 2015, which also served as the opening theme for the anime One Piece.
The lyrics speak about standing up and facing forward even after being knocked down.
It was also used as the CM song for Moist Diane “Extra Shine,” and the chorus overflows with the fresh, signature vibe of GENERATIONS.
Since the members appeared in the commercial, some people might be reminded of the imagery from back then.
It’s a positive, energizing track packed with just the right mix of sexy, refreshing, and powerful elements!
Rhapsody in BlueDA PUMP
In their second year after debut, the early DA PUMP showcased dazzling dance and vocals in the Tissera “Frozen Blue” commercial.
The song used in the CM is DA PUMP’s “Rhapsody in Blue.” Its refreshing melody perfectly matches the product’s minty image and leaves a strong impression.
It even makes you feel like dancing, just like DA PUMP in the commercial.
The song portrays the sweet-and-sour love of summer.
Listen to this breezy, upbeat track and you’ll surely feel like heading out for summer fun with your crush!
Twinkle Dayschay
The song chosen for the Pantene commercial featuring popular actress Yui Aragaki is chay’s “Twinkle Days.” It was a perfect fit for a shampoo commercial that exudes freshness.
Known for her happy songs like “Anata ni Koi wo Shitemimashita,” chay once again delivers a sparkling world that’s very much her style.
It’s a radiant track that feels like it lights up a darkened heart.
Both the lyrics and the melody naturally make you look forward just by listening.
Stay GoldUtada Hikaru
Hikaru Utada’s 20th single, released in 2008.
It was written specifically for a Kao “ASIENCE” commercial, and the repeating piano motif feels heartbreakingly poignant.
The arrangement is a must-hear.
Utada herself has described it as a particularly feminine song, and I think its mystical, oriental atmosphere suits the ASIENCE image perfectly.
At the same time, there’s an innocent, almost “boyish” quality somewhere in it that really draws you in.
It’s a quintessential Utada track, with a depth that slowly seeps through.
HappinesAoyama Teruma
A medium-tempo number brimming with the happy mood of R&B singer Thelma Aoyama, whose ‘Soba ni Iru ne’ was a huge hit.
It’s included on her 2009 second album, Emotions.
Chosen as the song for Kao Essential’s commercial, it was featured in the “New Hair Pack” Happiness Talk edition.
It leaves you feeling fresh, like you want to wash your hair in the morning and head out.
The bright, comfortable, gentle track and the positive, warm message—whose lyrics Thelma herself co-wrote—bring a sense of calm to the heart.
BloomHANA
This is a commercial for Ichikami featuring members of HANA dressed in costumes inspired by traditional Japanese clothing.
The narration conveys a positive, driving message about facing forward and moving ahead with strength—yet leaving only the fragrance of their hair behind—and it also clearly highlights the shampoo’s appeal.
The BGM uses “Bloom,” a song about moving forward in one’s own way.
I think many fans will be touched by the message that feels so true to who they are.