The shampoo we use in the bath every day serves very different roles depending not only on gender, but also on generation and hairstyle.
Because of that, a huge variety of products tailored to different needs are released by many companies.
You see tons of shampoo commercials on TV, too.
These shampoo ads often make waves when they feature songs by popular artists, and I’m sure many people have found themselves curious about the music used in a commercial they happened to catch.
In this article, we’ll round up all the songs used in those shampoo commercials.
You might discover a buzzworthy track or finally identify that song you’ve been wondering about!
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Shampoo commercial songs. Popular commercial songs (1–10)
You’re BeautifulJames Blunt


“You’re Beautiful” also pairs well with the “beauty” of shampoo.
It’s the signature classic of British singer-songwriter James Blunt and was used as the Shiseido TSUBAKI commercial song from 2011 to 2012.
The track was included on his 2004 debut album Back to Bedlam and released as a single the following year.
Its globally popular, highly permeating melody and wistful worldview gradually soak in.
Perhaps it even reflects the invisible inner self.
That kind of inward-facing beauty overlaps here as well.
Rhapsody in BlueDA PUMP

In their second year after debut, the early DA PUMP showcased dazzling dance and vocals in the Tissera “Frozen Blue” commercial.
The song used in the CM is DA PUMP’s “Rhapsody in Blue.” Its refreshing melody perfectly matches the product’s minty image and leaves a strong impression.
It even makes you feel like dancing, just like DA PUMP in the commercial.
The song portrays the sweet-and-sour love of summer.
Listen to this breezy, upbeat track and you’ll surely feel like heading out for summer fun with your crush!
Hard Knock DaysGENERATIONS from EXILE TRIBE

A powerful, beat-driven rock number released as a single in 2015, which also served as the opening theme for the anime One Piece.
The lyrics speak about standing up and facing forward even after being knocked down.
It was also used as the CM song for Moist Diane “Extra Shine,” and the chorus overflows with the fresh, signature vibe of GENERATIONS.
Since the members appeared in the commercial, some people might be reminded of the imagery from back then.
It’s a positive, energizing track packed with just the right mix of sexy, refreshing, and powerful elements!
Stay GoldUtada Hikaru

Hikaru Utada’s 20th single, released in 2008.
It was written specifically for a Kao “ASIENCE” commercial, and the repeating piano motif feels heartbreakingly poignant.
The arrangement is a must-hear.
Utada herself has described it as a particularly feminine song, and I think its mystical, oriental atmosphere suits the ASIENCE image perfectly.
At the same time, there’s an innocent, almost “boyish” quality somewhere in it that really draws you in.
It’s a quintessential Utada track, with a depth that slowly seeps through.
EternallyMay J.

The wedding song “Eternally,” crafted by May J., renowned for her outstanding vocal prowess.
It’s a tie-in piece with the Rêveur MOIST & GLOSS × music special collaboration set, included on her 2012 album Brave.
As its title suggests, “Eternally” conveys the idea of “forever,” with lyrics that romantically portray the powerful love between two people—listening to it is truly enchanting.
It’s a sweeping love song perfect for couples about to marry, as well as for husbands and wives to enjoy together.
Twinkle Dayschay

The song chosen for the Pantene commercial featuring popular actress Yui Aragaki is chay’s “Twinkle Days.” It was a perfect fit for a shampoo commercial that exudes freshness.
Known for her happy songs like “Anata ni Koi wo Shitemimashita,” chay once again delivers a sparkling world that’s very much her style.
It’s a radiant track that feels like it lights up a darkened heart.
Both the lyrics and the melody naturally make you look forward just by listening.
COSMIC LOVEAikawa Nanase

Nanase Aikawa is a cool rock singer with a charismatic voice.
Her 1999 single “COSMIC LOVE” was used in a Kao LEBENUS commercial.
This work, said to be inspired by the cosmos, was produced by Tetsurō Oda, with Aikawa herself contributing to the lyrics.
One hallmark of Aikawa’s music is the sense of thrill it conveys, and this song also exudes a mature mood that portrays seduction.
The racing guitar riff is exhilarating, making you feel as if you’re flying freely.




