Shampoo commercial song. Popular jingle.
The shampoo we use in the bath every day serves very different roles depending not only on gender, but also on generation and hairstyle.
Because of that, a huge variety of products tailored to different needs are released by many companies.
You see tons of shampoo commercials on TV, too.
These shampoo ads often make waves when they feature songs by popular artists, and I’m sure many people have found themselves curious about the music used in a commercial they happened to catch.
In this article, we’ll round up all the songs used in those shampoo commercials.
You might discover a buzzworthy track or finally identify that song you’ve been wondering about!
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Shampoo commercial songs. Popular commercial songs (31–40)
Symphony No. 9Ludwig van Beethoven
A commercial featuring Mio Imada opens with the striking line, “Come on, let’s get messy!” Imada takes dance lessons, eats yakiniku, and gets caught in the rain—activities that make you sweat and pick up odors.
Yet she doesn’t seem to mind at all, fully enjoying each moment.
The ad explains that she isn’t worried about dirt or smells because she can reset her hair with Pantene Micellar.
The tune she hums as the BGM is Beethoven’s Symphony No.
9.
Also known as the Ninth, this piece is beloved as a year-end concert classic.
How to Find HappinessTakeuchi Mariya
This commercial, which aired in 2008, features Yui Aragaki riding a bicycle through a town on a hill overlooking the sea.
It highlights how the inclusion of jojoba oil leaves hair with a glossy finish, as if treated with an oil treatment.
In the latter half of the commercial, there’s a scene where Aragaki lets down her previously tied hair, with a close-up emphasizing its silky smoothness.
The background music used is Mariya Takeuchi’s “Shiawase no Sagashikata” (How to Find Happiness).
Released in 1993, the song was previously featured in an AGF commercial and was also chosen as the theme song for the film “Someday, Some Time… Forever.” The lyrics depict happy moments found in everyday life, making it a song that prompts listeners to notice the happiness around them.
Mirror Mirror feat.COMA-CHISara Marī
The commercials featuring Haruka Ayase and Yui Aragaki each used a song by Sara Mary, a model who is also active as a singer.
The 2010 track features rapper COMA-CHI, with shimmering production and clear, airy female vocals that leave a strong impression.
The lyrics convey that by living true to yourself, you can steadily gain confidence.
When you’re feeling insecure or stuck in self-loathing, listening to it will surely give you courage.
Dear WOMANSMAP
“Dear WOMAN,” which was used as the commercial song for Shiseido’s TSUBAKI, brings back memories of those ads featuring a wide range of actresses like Karina, Ryoko Hirosue, and Yuko Takeuchi.
Released in 2006 by the national pop group SMAP, it’s a wonderfully positive song filled with messages of gratitude and support for women in Japan.
With lyrics by Tetsuro Aso—who also worked on CHEMISTRY’s classics like “PIECES OF A DREAM”—its upbeat melody and warm vocals are energizing.
True to SMAP’s style, it leaves you feeling cheerful and uplifted.
ME ME MEMEOVV
This commercial promotes the appeal of MEMEME, Kao’s new haircare brand, through the stylish presence of MEOVV.
Set against various backdrops, it features dance performances that powerfully express the pursuit of one’s own unique, beautiful hair.
The song that further accentuates the cool and powerful vibe of the visuals is MEOVV’s “ME ME ME.” It’s dance music with a strikingly resonant rhythm, and the smoothly layered vocals convey a sense of ease and confidence.
Shampoo commercial songs. Popular commercial songs (41–50)
Closed Archive vs. TK (Ling tosite sigure)Toukyou Sukapara Daisu Ookesutora
This is a commercial that promotes MARO17—a brand that offers NatureLab’s shampoos and body soaps—through stylish animation.
It tells a story centered on Tetsu, a private detective, building anticipation for how the narrative will unfold from here.
You can really feel the passion behind the fact that the animation was created specifically for this CM.
Further elevating the stylish atmosphere of the animation is the track “Closed Archive” by Tokyo Ska Paradise Orchestra.
Featuring TK from Ling tosite sigure as a guest, it adds an unusual edge to the light, skanking ska.
You can sense a forceful, trailblazing energy not only in the sound but also in the vocals.
Bubble GumNewJeans
In the commercial for the shampoo Essential Premium, “A Sparkling Morning Begins,” NewJeans makes an appearance.
The ad is crafted almost like one of their music videos, resulting in visuals that exude a refreshing vibe.
Their song “Bubble Gum” is also used as the BGM.
Like the commercial, it has a calm atmosphere, and besides this CM, it has also been chosen as the theme song for Mezamashi 8.