Shampoo commercial song. Popular jingle.
The shampoo we use in the bath every day serves very different roles depending not only on gender, but also on generation and hairstyle.
Because of that, a huge variety of products tailored to different needs are released by many companies.
You see tons of shampoo commercials on TV, too.
These shampoo ads often make waves when they feature songs by popular artists, and I’m sure many people have found themselves curious about the music used in a commercial they happened to catch.
In this article, we’ll round up all the songs used in those shampoo commercials.
You might discover a buzzworthy track or finally identify that song you’ve been wondering about!
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Shampoo commercial songs. Popular commercial songs (41–50)
ME ME MEMEOVV
This commercial promotes the appeal of MEMEME, Kao’s new haircare brand, through the stylish presence of MEOVV.
Set against various backdrops, it features dance performances that powerfully express the pursuit of one’s own unique, beautiful hair.
The song that further accentuates the cool and powerful vibe of the visuals is MEOVV’s “ME ME ME.” It’s dance music with a strikingly resonant rhythm, and the smoothly layered vocals convey a sense of ease and confidence.
Bubble GumNewJeans
This commercial showcases beautiful hair with Essential through a unique world where the members of NewJeans take on a school sports festival.
By showing various moments related to the event—like them sprinting and cheering—it conveys that their hair stays soft in any situation.
The song that further emphasizes the light, airy feeling expressed in the visuals is NewJeans’ “Bubble Gum.” While the rhythm is calm, the beat resonates strongly, giving the impression of conveying everyday relaxation along with the excitement found within it.
LA LA LA Love Songtofubeats、kojikoji
This commercial from Essential’s THE BEAUTY introduces a shampoo that protects your hair and depicts the kind of beauty it leads to.
It focuses on Ai Mikami’s hair, and the gentle volume and shine clearly convey how effective it is.
The song that further accentuates the calm atmosphere portrayed in the visuals is a cover of “LA LA LA LOVE SONG.” Compared to Toshinobu Kubota’s original, the arrangement is slower and even more soothing, strongly conveying a sense of relaxation and a floating, airy feel.
The world is supposed to be beautiful.yama
This piece features Alice Hirose taking on a quiz about hair color, using the results to explore the relationship between hair color and hair quality.
It shows that even with the same hair color, hair that’s well-maintained looks more vibrant, and it highlights how Essential supports that—emphasized through her look of surprise.
The song that further accentuates the joy of this new discovery portrayed in the video is yama’s “The World Ought to Be Beautiful.” The grand, resonant sound of the strings is striking, and combined with the vocals, it creates a bright, youthful atmosphere.
The world is supposed to be beautiful.yama
This commercial features four active high school model TikTokers—Noa Kato, Yua Tsutsui, Ayano Masuda, and Kisara Matsumura—and portrays scenes of youth.
Their hair flows beautifully with various movements and the sweeping wind, effectively highlighting Essential’s benefits that support youthful days through that expression.
Further accentuating the fresh air of youth depicted in the visuals is the song “Sekai wa Utsukushii Hazu Nanda” by yama.
With a grand, bright sound and powerfully resonant strings, the vocals build strength toward the chorus, conveying the vigor of sprinting through youth.
saakasu
This commercial promotes the benefits of achieving fresh, beautiful hair through the presence of Yuriko Ishida.
The way the product thoroughly removes dirt and transforms hair to a radiant shine comes across clearly in the shopping scene, where her hair gleams.
The refreshing atmosphere of her smiling and letting her hair flow is accentuated by the song from Circus.
The overall emphasis on smiling is also an important point, giving the impression that positive emotions are being expressed.
Bubble GumNewJeans
In the commercial for the shampoo Essential Premium, “A Sparkling Morning Begins,” NewJeans makes an appearance.
The ad is crafted almost like one of their music videos, resulting in visuals that exude a refreshing vibe.
Their song “Bubble Gum” is also used as the BGM.
Like the commercial, it has a calm atmosphere, and besides this CM, it has also been chosen as the theme song for Mezamashi 8.
