Shampoo commercial song. Popular jingle.
The shampoo we use in the bath every day serves very different roles depending not only on gender, but also on generation and hairstyle.
Because of that, a huge variety of products tailored to different needs are released by many companies.
You see tons of shampoo commercials on TV, too.
These shampoo ads often make waves when they feature songs by popular artists, and I’m sure many people have found themselves curious about the music used in a commercial they happened to catch.
In this article, we’ll round up all the songs used in those shampoo commercials.
You might discover a buzzworthy track or finally identify that song you’ve been wondering about!
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Shampoo commercial songs. Popular commercial songs (41–50)
Inside of meTwice
This is a LUX commercial featuring striking, cool visuals reminiscent of a TWICE music video.
The TWICE members appear one after another in black dresses, with their cool expressions and beautiful hair highlighted in close-up.
The background music uses “Inside of me,” a track from “DIVE,” released in 2024.
The lyrics, which feel like facing one’s inner self, are memorable, making it a power song that makes you think, “I want to be like that, too.”
AquaJO1
This commercial features JO1, the brand ambassadors, coolly showcasing the appeal of products from the haircare brand Solre.
Incorporating dance moves that freeze in place, along with serious expressions, it conveys how haircare can lead to confidence.
Further elevating the cool atmosphere depicted in the visuals is “Aqua,” a song written around the brand’s concept.
Its distinctive, floating sound—said to evoke the sensation of diving into water—is striking, and together with introspective lyrics, it powerfully delivers the message.
Blue Hawaiitota
Here’s a refreshing track that fits perfectly with a shampoo and conditioner commercial.
The lyrics, which rhyme almost like a rap, are pleasant to the ear.
It evokes the image of Blue Hawaii shaved ice from summer festivals during our youth.
The song also conveys the clean, invigorating feel of the shampoo.
The commercial’s concept suggests a shampoo that restores moisture to hair damaged from dyeing it freely during the summer, regardless of school rules.
It’s the kind of song that makes you want to give it a try.
Sign wa B New Arrange Ver.B Komachi
This commercial features B Komachi from the anime “Oshi no Ko” as ambassadors for Kao’s Essential, highlighting the relationship between hair and idols.
It playfully conveys that even when dancing as idols, they can maintain beautifully styled, unruffled hair.
Further accentuating the light, breezy feel of the visuals is B Komachi’s signature song, “Sign wa B.” Its colorful, pop idol sound and buoyant vocals—complete with call-and-response—convey a sense of exhilaration to listeners.
LA LA LA Love Songtofubeats、kojikoji
This commercial from Essential’s THE BEAUTY introduces a shampoo that protects your hair and depicts the kind of beauty it leads to.
It focuses on Ai Mikami’s hair, and the gentle volume and shine clearly convey how effective it is.
The song that further accentuates the calm atmosphere portrayed in the visuals is a cover of “LA LA LA LOVE SONG.” Compared to Toshinobu Kubota’s original, the arrangement is slower and even more soothing, strongly conveying a sense of relaxation and a floating, airy feel.
I like you.YOASOBI
This is a commercial introducing the autumn color-care line from Ichikami’s color-care series, which is inspired by Japan’s four seasons.
The visuals show Mei Nagano blending into autumn scenery, making it seem as if her beautiful hair merges with the autumnal background.
The song that further highlights the autumnal beauty expressed in the video is YOASOBI’s “Sukida.” Its calm atmosphere—combining digital sounds with acoustic tones like guitar and piano—leaves a strong impression, conveying both gentle warmth and a sense of resolve in expressing one’s feelings.
One OneTakagi Masakatsu
This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.
It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.
Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.