Shampoo commercial song. Popular jingle.
The shampoo we use in the bath every day serves very different roles depending not only on gender, but also on generation and hairstyle.
Because of that, a huge variety of products tailored to different needs are released by many companies.
You see tons of shampoo commercials on TV, too.
These shampoo ads often make waves when they feature songs by popular artists, and I’m sure many people have found themselves curious about the music used in a commercial they happened to catch.
In this article, we’ll round up all the songs used in those shampoo commercials.
You might discover a buzzworthy track or finally identify that song you’ve been wondering about!
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Shampoo commercial songs. Popular commercial songs (1–10)
To Those Who Know the Blue of the SkyNEW!aimyon
This commercial promotes the charm of Dear Beauté HIMAWARI’s Bloom Doll through narration by Wakana Matsumoto.
With a bright atmosphere centered on yellow and white, it conveys the importance of hair care and the positive emotional change it brings.
The song that accentuates the positive, sunny mood depicted in the visuals is Aimyon’s “Her Blue Sky.” Acoustic guitar, strings, and band sounds layer vibrantly, and that liveliness expresses a refreshing feeling and positive emotions.
Stay GoldUtada Hikaru
Hikaru Utada’s 20th single, released in 2008.
It was written specifically for a Kao “ASIENCE” commercial, and the repeating piano motif feels heartbreakingly poignant.
The arrangement is a must-hear.
Utada herself has described it as a particularly feminine song, and I think its mystical, oriental atmosphere suits the ASIENCE image perfectly.
At the same time, there’s an innocent, almost “boyish” quality somewhere in it that really draws you in.
It’s a quintessential Utada track, with a depth that slowly seeps through.
EternallyMay J.
The wedding song “Eternally,” crafted by May J., renowned for her outstanding vocal prowess.
It’s a tie-in piece with the Rêveur MOIST & GLOSS × music special collaboration set, included on her 2012 album Brave.
As its title suggests, “Eternally” conveys the idea of “forever,” with lyrics that romantically portray the powerful love between two people—listening to it is truly enchanting.
It’s a sweeping love song perfect for couples about to marry, as well as for husbands and wives to enjoy together.
Shampoo commercial songs. Popular commercial songs (11–20)
HappinesAoyama Teruma
A medium-tempo number brimming with the happy mood of R&B singer Thelma Aoyama, whose ‘Soba ni Iru ne’ was a huge hit.
It’s included on her 2009 second album, Emotions.
Chosen as the song for Kao Essential’s commercial, it was featured in the “New Hair Pack” Happiness Talk edition.
It leaves you feeling fresh, like you want to wash your hair in the morning and head out.
The bright, comfortable, gentle track and the positive, warm message—whose lyrics Thelma herself co-wrote—bring a sense of calm to the heart.
COSMIC LOVEAikawa Nanase
Nanase Aikawa is a cool rock singer with a charismatic voice.
Her 1999 single “COSMIC LOVE” was used in a Kao LEBENUS commercial.
This work, said to be inspired by the cosmos, was produced by Tetsurō Oda, with Aikawa herself contributing to the lyrics.
One hallmark of Aikawa’s music is the sense of thrill it conveys, and this song also exudes a mature mood that portrays seduction.
The racing guitar riff is exhilarating, making you feel as if you’re flying freely.
Hello GoodbyeYU-KI
This song, used in the commercial for Kao’s Essential Damage Care, is Hello Goodbye sung by YUKI.
It was released in November 2004 as her eighth single.
As the title suggests, it’s a mid-tempo number depicting meetings and farewells.
It’s a song that strongly makes you want to cherish the encounters you’ve had and the ones to come.
The chorus, in particular, expresses feelings that anyone can relate to and is sure to resonate.
It’s the kind of song you’ll want to listen to when you’re going through something tough.
Lovin’youKing&Prince
Lovin’ you, which was used as the commercial song for KOSÉ Cosmeport’s Je l’aime iP.
It’s a track by King & Prince, who shine with a uniquely dazzling charm even among Johnny’s idols, and it was released in April 2022 as a double A-side single together with ‘Odoru you ni Jinsei wo’ (Live Like You’re Dancing).
The refreshingly bright melody that’s so quintessentially King & Prince gives a sense of comfort.
This classic love song about pure affection paints the couple’s future with lyrics that evoke a romance with a prince.
The members’ candid expressions in the music video, which captures them in an unadorned light, are heart-fluttering as well.