Shampoo commercial song. Popular jingle.
The shampoo we use in the bath every day serves very different roles depending not only on gender, but also on generation and hairstyle.
Because of that, a huge variety of products tailored to different needs are released by many companies.
You see tons of shampoo commercials on TV, too.
These shampoo ads often make waves when they feature songs by popular artists, and I’m sure many people have found themselves curious about the music used in a commercial they happened to catch.
In this article, we’ll round up all the songs used in those shampoo commercials.
You might discover a buzzworthy track or finally identify that song you’ve been wondering about!
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Shampoo commercial songs. Popular commercial songs (1–10)
The Theory of HappinessShiina Ringo
This is a Meritto commercial featuring illustrations drawn with a soft touch that leave a strong impression.
The footage depicts the wonderful days of a parent and child, and just watching it warms your heart.
The tagline, “Family, Love, and Meritto,” is lovely as well, highlighting that it’s a perfect shampoo for households raising children.
Aura LeeGeorge R. Poulton
This is a memorable commercial in which Tetsuko Kuroyanagi talks about how happy it is to achieve one’s ideal hair.
In addition to Kuroyanagi, Kasumi Arimura, Mio Imada, and Ryuchell also appear, all showing dazzling smiles.
Pantene offers a lineup that addresses various hair concerns, promoting itself as a brand that helps you achieve hair you can truly love.
The BGM for this commercial is the famous American folk song “Aura Lee,” arranged in a more glamorous and bright style that perfectly matches the smile-filled visuals.
Beautiful daysFuruchi Toko
This commercial, which aired in 2010, opens with a scene of Kaho talking about her struggle with damage at the ends of her hair.
Her tips were so damaged she was considering “maybe I’ll just have to cut it,” but the ad shows how just 14 days of care with Pantene’s intensive treatment program brought her beautiful hair back.
The commercial concisely conveys the product’s appeal and features Toko Furuuchi’s song “Beautiful days.” For many people, this is the song that comes to mind when they think of Pantene commercials.
Released in 2005, the song carries a hopeful message that tomorrow will be an even better day than today.
It’s sure to lift your spirits, so be sure to listen while reading the lyrics.
Shampoo commercial songs. Popular commercial songs (11–20)
Beautiful daysFuruchi Toko
Toko Furuuchi’s “Beautiful days,” memorable as a Pantene commercial song, was also used as the background music for a collaborative commercial with Zexy that aired in 2008.
Furuuchi’s gentle, warm voice and lyrics that inspire self-confidence perfectly match the content of the ad.
The commercial features a Zexy reader model experiencing a 14-day hair care routine using Pantene, with a slideshow of photos from before the wedding up to the wedding day.
It’s a heartwarming commercial that warms you just by watching it.
Hello GoodbyeYU-KI
This song, used in the commercial for Kao’s Essential Damage Care, is Hello Goodbye sung by YUKI.
It was released in November 2004 as her eighth single.
As the title suggests, it’s a mid-tempo number depicting meetings and farewells.
It’s a song that strongly makes you want to cherish the encounters you’ve had and the ones to come.
The chorus, in particular, expresses feelings that anyone can relate to and is sure to resonate.
It’s the kind of song you’ll want to listen to when you’re going through something tough.
HappinesAoyama Teruma
A medium-tempo number brimming with the happy mood of R&B singer Thelma Aoyama, whose ‘Soba ni Iru ne’ was a huge hit.
It’s included on her 2009 second album, Emotions.
Chosen as the song for Kao Essential’s commercial, it was featured in the “New Hair Pack” Happiness Talk edition.
It leaves you feeling fresh, like you want to wash your hair in the morning and head out.
The bright, comfortable, gentle track and the positive, warm message—whose lyrics Thelma herself co-wrote—bring a sense of calm to the heart.
How to Find HappinessTakeuchi Mariya
This commercial, which aired in 2008, features Yui Aragaki riding a bicycle through a town on a hill overlooking the sea.
It highlights how the inclusion of jojoba oil leaves hair with a glossy finish, as if treated with an oil treatment.
In the latter half of the commercial, there’s a scene where Aragaki lets down her previously tied hair, with a close-up emphasizing its silky smoothness.
The background music used is Mariya Takeuchi’s “Shiawase no Sagashikata” (How to Find Happiness).
Released in 1993, the song was previously featured in an AGF commercial and was also chosen as the theme song for the film “Someday, Some Time… Forever.” The lyrics depict happy moments found in everyday life, making it a song that prompts listeners to notice the happiness around them.