RAG MusicCM
Lovely commercial jingle

Shampoo commercial song. Popular jingle.

The shampoo we use in the bath every day serves very different roles depending not only on gender, but also on generation and hairstyle.

Because of that, a huge variety of products tailored to different needs are released by many companies.

You see tons of shampoo commercials on TV, too.

These shampoo ads often make waves when they feature songs by popular artists, and I’m sure many people have found themselves curious about the music used in a commercial they happened to catch.

In this article, we’ll round up all the songs used in those shampoo commercials.

You might discover a buzzworthy track or finally identify that song you’ve been wondering about!

Shampoo commercial songs. Popular commercial songs (41–50)

Unilever LUX “#BeHairself: Toward Hair that Shines Like Me – Part 2”

Inside of meTwice

This is a LUX commercial featuring striking, cool visuals reminiscent of a TWICE music video.

The TWICE members appear one after another in black dresses, with their cool expressions and beautiful hair highlighted in close-up.

The background music uses “Inside of me,” a track from “DIVE,” released in 2024.

The lyrics, which feel like facing one’s inner self, are memorable, making it a power song that makes you think, “I want to be like that, too.”

Shampoo Commercial Songs: Popular Commercial Tunes (51–60)

NatureLab MARO17 “Let’s nail it from the crown.”

Closed Archive vs. TK (Ling tosite sigure)Toukyou Sukapara Daisu Ookesutora

Closed Archive VS. TK (Ling Tosite Sigure) [Teaser] / Tokyo Ska Paradise Orchestra
Closed Archive vs. TK (Ling tosite sigure)Toukyou Sukapara Daisu Ookesutora
MARO17: “Let’s nail it from the very start.” Full Version

This is a commercial that promotes MARO17—a brand that offers NatureLab’s shampoos and body soaps—through stylish animation.

It tells a story centered on Tetsu, a private detective, building anticipation for how the narrative will unfold from here.

You can really feel the passion behind the fact that the animation was created specifically for this CM.

Further elevating the stylish atmosphere of the animation is the track “Closed Archive” by Tokyo Ska Paradise Orchestra.

Featuring TK from Ling tosite sigure as a guest, it adds an unusual edge to the light, skanking ska.

You can sense a forceful, trailblazing energy not only in the sound but also in the vocals.

Sorule 'NEW DISCOVER with Sorule' Version

AquaJO1

JO1 | ‘Aqua’ – 20240304 DEBUT 4TH ANNIVERSARY STREAMING LIVE
AquaJO1
NEW DISCOVER with Sorule

This commercial features JO1, the brand ambassadors, coolly showcasing the appeal of products from the haircare brand Solre.

Incorporating dance moves that freeze in place, along with serious expressions, it conveys how haircare can lead to confidence.

Further elevating the cool atmosphere depicted in the visuals is “Aqua,” a song written around the brand’s concept.

Its distinctive, floating sound—said to evoke the sensation of diving into water—is striking, and together with introspective lyrics, it powerfully delivers the message.

Kao Merit PYUAN “Pure Foam” Version

dazzling tomorrowYasuda Rei

Rei Yasuda “dazzling tomorrow” Kao ‘PYUAN’ “Pure Foam” TV commercial theme song
dazzling tomorrowYasuda Rei
Ayami Nakajo playfully frolics with bubbles; Rei Yasuda creates an original CM song. Kao Pyuan new TV commercial: PYUAN “Pure Bubble Cleanse” edition.

A Kao Pyuan commercial that highlights its gentle lather—while thoroughly cleansing, it softly envelops your hair.

The ad simply shows Ayami Nakajo using Pyuan, but the bright world-building paired with her smile clearly conveys a sense of joy.

Further emphasizing the commercial’s cheerful atmosphere is Rei Yasuda’s song “dazzling tomorrow.” Its calm sound—featuring piano, strings, and acoustic guitar—combined with her powerful vocals evokes a positive image of slowly but steadily moving forward.

Kao Merit 1988

radianceOkamura Takako

Takako Okamura - Kagayaki (Radiance/Shine)
radianceOkamura Takako
[Commercial 1988–94] Kao Merit 30 seconds × 8

This commercial highlights the cleansing power of Merit to remove dirt and protect the scalp, conveying that this leads to brighter days.

It features Yuriko Ishida washing her hair with Merit and letting her hair flow, with her smile expressing the joy of beautiful hair.

Enhancing the refreshing atmosphere of the visuals is Takako Okamura’s song “Kagayaki” (Radiance).

The piano-centered, dazzling sound and her soaring vocals convey not only a sense of freshness but also a positive, uplifting feeling.

Shiseido TSUBAKI

Let me live so that flowers will bloom again and again.Fukuyama Masaharu

Masaharu Fukuyama Soul Request: “Let Me Live So That Flowers Bloom Again and Again” (with lyrics) 2015.03.28
Let me live so that flowers will bloom again and again.Fukuyama Masaharu

Masaharu Fukuyama, who is active both as an actor and a singer, performs “Let Me Live So That Flowers Will Bloom Again and Again,” which is included on his 31st single, “I am a HERO,” released in 2015.

The song was used in a Shiseido TSUBAKI commercial.

His rich, subtly rugged voice and the gentle sound of the acoustic guitar are soothing.

The lyrics express a desire to embrace change and grow older with care and intention.

Shiseido Tissesa Heart-Throbbing Peach

♡ Pink Unrequited Love ♡Matsuura Aya

Aya Matsuura – ♡ Peach-Colored Unrequited Love ♡ [PV]
♡ Pink Unrequited Love ♡Matsuura Aya

Aya Matsuura, affectionately known as Ayaya.

For some of us, when we think “idol,” it’s still Ayaya! Her fifth single and signature song, “♡Momoiro Kataomoi♡” (Peach-Colored Crush), was featured in Shiseido’s Tiss/“Mune-kyun Peach” shampoo commercial.

That adorable shampoo bottle brings back so many memories! The super-cute lyrics about the flutter of unrequited love match the image perfectly.

Even listening to it now gets me hyped!