Cosmetics commercial song. Popular commercial jingle.
You often see cosmetics commercials when watching TV, and many feature beautifully produced spots with actresses, so they really catch your eye.
You can also sense the care put into the music that builds the commercial’s world alongside the visuals, with songs from various genres and moods chosen to match the brand image and target audience.
In this article, we’ll introduce, all at once, the songs used in cosmetics brand commercials!
Use it to find the tracks you heard on TV that caught your attention.
Cosmetics commercial songs. Popular commercial songs (1–10)
suis from Yorushika
This is a commercial where Minami Tanaka talks about using serum on her body as well, introducing NIVEA’s Serum Body Milk.
As she actually applies the body milk, the active ingredients it contains are introduced.
The close-up shots of lustrous, beautiful skin are especially striking.
The BGM features a CM song sung by suis, the vocalist of Yorushika.
It’s a beautifully atmospheric track that includes the familiar NIVEA phrase, “Tada mamoritai” (“I just want to protect”).
Hashimoto Eriko
After the COVID-19 pandemic, we’ve entered an era where we can manage without meeting people in person—through remote work, virtual drinks, and the like.
Yet precisely because of this era, the narration by Nicole Fujita tells us how important the feeling of “wanting to meet” is.
In the latter half of the commercial, 8×4 Aroma Switch is introduced so that when you do meet people, you can keep your skin smooth and sweat under control.
It’s a beautifully crafted ad that makes you want to see someone special.
The BGM features a track by Eriko Hashimoto, known as the vocalist of Chatmonchy.
The song’s lyrics, like the commercial’s theme, express the desire to meet.
As of the commercial’s release, details about the song haven’t been revealed, so we can look forward to the information being announced.
GibbsNEW!Shiina Ringo
The Meritto commercials are becoming known for their animated spots featuring the memorable singing voices of small children.
Among them, this one introduces Meritto Kids, a version for children.
It highlights that the foam comes out ready-made, making it easy for little kids to use.
The BGM features “Gips,” one of Ringo Sheena’s signature songs.
Although it’s originally a love song, when paired with this footage, it feels like it’s singing about the love between parent and child.
MAKE ITNEW!Iwatatakanori
Takanori Iwata’s “MAKE IT” was released in 2026 and is a song written specifically for the Eight Four Men commercial.
Its refreshing sound evokes a clear blue sky, and the overlap with a dance-music-like rhythm conveys a sense of exhilaration.
The vocals blend with the refreshing quality of the sound, expressing positive feelings that look toward the future.
The commercial features Takanori Iwata using Eight Four Men and heading out, giving the impression that positive emotions are conveyed through his smile.
USOTSUKINEW!STARGLOW
This commercial showcases the skin quality you get from using Vaseline’s Gluta-Hya body lotion, as conveyed through the members of STARGLOW.
The key point is the shift from cool expressions to smiles, suggesting that brighter skin leads to more positive emotions.
The song that further highlights the bright atmosphere depicted in the visuals is STARGLOW’s “USOTSUKI.” It gives the impression of dance music with a sense of spatial expansiveness, and when layered with the cool vocals, it evokes an image of a strong, confident stride.
ALL INNEW!HANA
HANA appears in the commercial for KOSÉ’s sunscreen SUNCUT! Against a blue sky backdrop, the members dressed in white show off a cool dance.
The CM features two types—gel and spray—and even shows the members actually using them.
The background music is their song “ALL IN,” released in March 2026.
Many listeners will likely feel fired up by the lyrics that express a determination to keep moving forward.
BrighterINI
In the commercial for Komehada Moisture-In W Cleanse titled “Komehada W Cleanse,” featuring the global boy group INI, one of their tracks is used.
The song in the ad, “Brighter,” is included on their debut single “A,” released in 2021.
The lyrics express that no matter how deep the darkness, as long as there is a “light” like you, one can go on living.
For the members of INI, that light is their fans—and for the fans, the members of INI are exactly that kind of presence.
