Cosmetics commercial song. Popular commercial jingle.
You often see cosmetics commercials when watching TV, and many feature beautifully produced spots with actresses, so they really catch your eye.
You can also sense the care put into the music that builds the commercial’s world alongside the visuals, with songs from various genres and moods chosen to match the brand image and target audience.
In this article, we’ll introduce, all at once, the songs used in cosmetics brand commercials!
Use it to find the tracks you heard on TV that caught your attention.
Cosmetics commercial songs. Popular commercial songs (1–10)
OasisNEW!Do As Infinity

This is one of Do As Infinity’s signature early works.
The fusion of strummed acoustic guitar and full band sound is exquisite, and Tomiko Van’s dignified vocals resound throughout.
The lyrics, carrying a message about living strongly—like watering a parched heart—are also memorable.
Released in January 2000 as their third single, it drew attention as the CM song for Kanebo Cosmetics’ “Testimo.” It’s included on albums such as BREAK OF DAWN.
This track is also known for marking the start of producer Seiji Kameda’s involvement.
It’s a masterpiece I want people who are about to take on a challenge or are searching for a place of their own to hear.
OasisNEW!Do As Infinity

This is one of Do As Infinity’s signature early works.
The fusion of strummed acoustic guitar and full band sound is exquisite, and Tomiko Van’s dignified vocals resound throughout.
The lyrics, carrying a message about living strongly—like watering a parched heart—are also memorable.
Released in January 2000 as their third single, it drew attention as the CM song for Kanebo Cosmetics’ “Testimo.” It’s included on albums such as BREAK OF DAWN.
This track is also known for marking the start of producer Seiji Kameda’s involvement.
It’s a masterpiece I want people who are about to take on a challenge or are searching for a place of their own to hear.
Small FootprintsNEW!ayaka


This commercial showcases the quality that supports the beauty of Maquillage through the presence of Emi Takei.
The main focus is on the eyeshadow, and by highlighting the eyes, it expresses that beauty.
The song that further accentuates the confidence in the beauty depicted in the visuals is Ayaka’s “Chiisana Ashiato” (“Little Footprints”).
Its light rhythm, reminiscent of a march, layered with a gentle melody, is striking, conveying warmth and a positive mood throughout.
Small FootprintsNEW!ayaka


This commercial showcases the quality that supports the beauty of Maquillage through the presence of Emi Takei.
The main focus is on the eyeshadow, and by highlighting the eyes, it expresses that beauty.
The song that further accentuates the confidence in the beauty depicted in the visuals is Ayaka’s “Chiisana Ashiato” (“Little Footprints”).
Its light rhythm, reminiscent of a march, layered with a gentle melody, is striking, conveying warmth and a positive mood throughout.
Train SongVashti Bunyan

This commercial opens with a scene of a woman peering into an astronomical telescope.
Through the lens, she sees stars shining in the shape of the Chanel logo.
The story then unfolds like a fairy tale, with the woman from the opening experiencing a series of wondrous events.
It’s the kind of spellbinding commercial that draws you in—and it turns out to be an introduction to Chanel’s Winter Collection.
The background music is a song released in 1966 by Vashti Bunyan, a track with a subtly mysterious aura that perfectly complements the fairy-tale feel of the visuals.
PrologueHit+Run


This is a commercial introducing the Le Lift series cream and under-eye sheet mask.
The woman portrayed in the sepia-toned footage looks cool and leaves a strong impression, doesn’t she? The BGM is “Prologue” by Hit+Run.
The way various sounds layer over a minimal beat is breathtaking.
It’s a track that feels both nostalgic and refreshingly airy, so if you’re curious, be sure to listen to the whole thing.
BrighterINI

In the commercial for Komehada Moisture-In W Cleanse titled “Komehada W Cleanse,” featuring the global boy group INI, one of their tracks is used.
The song in the ad, “Brighter,” is included on their debut single “A,” released in 2021.
The lyrics express that no matter how deep the darkness, as long as there is a “light” like you, one can go on living.
For the members of INI, that light is their fans—and for the fans, the members of INI are exactly that kind of presence.


