Cosmetics commercial song. Popular commercial jingle.
You often see cosmetics commercials when watching TV, and many feature beautifully produced spots with actresses, so they really catch your eye.
You can also sense the care put into the music that builds the commercial’s world alongside the visuals, with songs from various genres and moods chosen to match the brand image and target audience.
In this article, we’ll introduce, all at once, the songs used in cosmetics brand commercials!
Use it to find the tracks you heard on TV that caught your attention.
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Cosmetics commercial songs: Popular jingle hits (21–30)
OasisDo As Infinity
This is one of Do As Infinity’s signature early works.
The fusion of strummed acoustic guitar and full band sound is exquisite, and Tomiko Van’s dignified vocals resound throughout.
The lyrics, carrying a message about living strongly—like watering a parched heart—are also memorable.
Released in January 2000 as their third single, it drew attention as the CM song for Kanebo Cosmetics’ “Testimo.” It’s included on albums such as BREAK OF DAWN.
This track is also known for marking the start of producer Seiji Kameda’s involvement.
It’s a masterpiece I want people who are about to take on a challenge or are searching for a place of their own to hear.
Small Footprintsayaka
This commercial showcases the quality that supports the beauty of Maquillage through the presence of Emi Takei.
The main focus is on the eyeshadow, and by highlighting the eyes, it expresses that beauty.
The song that further accentuates the confidence in the beauty depicted in the visuals is Ayaka’s “Chiisana Ashiato” (“Little Footprints”).
Its light rhythm, reminiscent of a march, layered with a gentle melody, is striking, conveying warmth and a positive mood throughout.
I want to protect it—within these two handsMurakami Keisuke
The song “Mamoritai ~Kono Ryōte no Naka~” by Keisuke Murakami is featured in the NIVEA SUN PROTECT WATER GEL commercial “Yoga,” starring Ryoko Yonekura.
Released digitally in 2016, the track stands out with Murakami’s gentle vocals that make you truly feel protected—just like the title suggests.
The lyrics express a love-filled desire to keep protecting someone precious.
Listening to the song will make you want to protect someone important to you too, with a simple show of affection—using both hands to give a hug.
Shine Outimase
Nana Komatsu appears in Shiseido Anessa’s sunscreen commercial.
The products featured in the ad are a sunscreen cream and gel that not only protect against UV rays but are also said to help prevent future dark spots and provide moisture.
While the visuals evoke a bright, sunny season, Komatsu’s fair, beautiful skin conveys that the sunscreen stands up to even intense sunlight.
The background music is “Shine Out” by the much-talked-about singer-songwriter imase—an up-tempo, danceable track that incorporates the word “Dance” in the lyrics and feels perfect for summer.
Rhythm 64aimyon
Shiseido, best known for cosmetics, also offers supplements and drinks under the concept of creating beauty from within.
This commercial introduces Shiseido’s food products—ROOTINA, The Collagen, TUNE BEAUTE, and BEAUTY WELLNESS.
It features Nana Seino and Mikako Ichikawa, clearly depicting how each incorporates the products into their respective lifestyles.
The CM song that accentuates the film’s gentle atmosphere is Aimyon’s “Rhythm 64.” Written in 2024 as Shiseido’s official song, it’s also included on her album “Neko ni Jealousy.” The rhythm resonates powerfully within its calm mood, leaving a strong impression and conveying a vivid sense of positive energy to live each day with vitality.
In TwoAmuro Namie
When it comes to iconic, cool Japanese women, Namie Amuro immediately comes to mind.
It’s not just her dancing and vocals—her fashion, makeup, and overall style embody the kind of woman other women admire.
“In Two” is characterized by sharp choreography and powerful lyrics.
Once you’ve made up your mind, this very moment is when you break out of your shell and seize glory with your own hands.
It’s a fiery message that feels like it could boost our motivation.
The theme of becoming a new version of yourself and moving toward the future seems to align with what KOSE’s cosmetics aim to achieve.
Liluaudioforce
This moody track is produced by audioforce, a creative team based in Germany specializing in sound production.
Its natural, gentle tone is a perfect fit for DHC’s cosmetics commercials.
The backing vocals are beautiful, further highlighting the vocals’ depth and character.
Above all, the relaxed acoustic guitar and bass create a soothing finish that calms the mind.
Try listening during a work-from-home break or on a day off to unwind!