Cosmetics commercial song. Popular commercial jingle.
You often see cosmetics commercials when watching TV, and many feature beautifully produced spots with actresses, so they really catch your eye.
You can also sense the care put into the music that builds the commercial’s world alongside the visuals, with songs from various genres and moods chosen to match the brand image and target audience.
In this article, we’ll introduce, all at once, the songs used in cosmetics brand commercials!
Use it to find the tracks you heard on TV that caught your attention.
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Cosmetics commercial songs. Popular commercial songs (1–10)
It’s fine.Urufuruzu
It’s a rock number that will make you feel refreshed.
Known for hits like “Guts da ze!!” and “Ashita ga Aru sa,” this is one of the signature songs by the band Ulfuls, released in 2003 as their 25th single.
The lyrics are appealing for their positive message: live the way you want, true to yourself.
I’m sure many people have already been encouraged by this song.
Give it a listen when you want to look ahead and move forward.
Nights In White SatinThe Moody Blues
This is an introductory commercial for CHANEL’s fragrance, BLEU DE CHANEL L’EXCLUSIF.
It’s a simple video with a close-up of the perfume bottle, but if you look closely, you can see the city skyline reflected in the glass.
It’s a subtle touch, yet in that brief moment, the urban and sophisticated image of the product comes through clearly.
CARAMELIMP.
This commercial showcases how HARIAS helps achieve beautiful skin and how that leads to confidence, conveyed through IMP.’s presence.
As they touch their skin and show a serious expression that transitions into a cool dance, it expresses the confidence of getting closer to perfection.
The song that further accentuates the cool, stylish atmosphere depicted in the visuals is IMP.’s “CARAMEL.” It gives the impression of dance music with a soft, floating feel, featuring vocals that convey gentleness throughout.
Cosmetics commercial songs: Popular commercial tunes (11–20)
I want to protect you forever.Kawasaki Takaya
This is a promotional commercial for Deep Moisture Lip that aired in 2022, featuring Haruka Fukuhara.
Set at a small station with snow falling heavily, it memorably shows Fukuhara using the Deep Moisture Lip.
The visuals of her richly moisturized lips convey that it provides reliable hydration even in dry seasons.
The background music is “Zutto Mamoritai” sung by Takaya Kawasaki.
In keeping with the NIVEA CM song theme of “I want to protect,” listen to the lyrics that depict tender moments with someone special.
Love on the BrainRihanna
This is a commercial featuring Rihanna, who is also active as a singer-songwriter, that embodies Dior’s concept of elegance.
The storyline has Rihanna, initially dressed in black, changing into a luxurious golden outfit; beyond the glamour of the wardrobe, her forward gaze conveys a strong sense of determination.
The song that further elevates the atmosphere of the commercial is Rihanna’s “Love on the Brain.” Released in 2016 and included on the album Anti, it pairs a relaxed tempo with a grand sound and a resounding vocal performance, evoking a powerful feeling of resolve that seems to move toward the future.
9 colorsNiziU
Speaking of NiziU, they’re known for their cute dances and catchy melodies that energize us.
That said, they’re not just about dance—every member is a carefully selected artist, so of course they have strong vocal abilities as well.
“9 Colors” is a song that lets you really experience their vocals.
Overall, the rhythm highlights the sound of the acoustic guitar.
Because there aren’t many instruments in the mix, the vocals come through clearly.
As the title suggests, the lyrics warmly express gratitude for each of the nine NiziU members.
Lips, speak passionately of youOchi Shiho
“Kuchibiru yo, Atsuku Kimi o Katare” is a song by Machiko Watanabe released in 1980.
It was used in a Kanebo commercial at the time of its release and was brought back again starting in 2020.
In the 2026 spot titled “Living is always a work in progress,” Shiho Ochi of Superfly appears.
The first half features a brass arrangement of “Kuchibiru yo, Atsuku Kimi o Katare” as the BGM, and in the second half you can hear Ochi’s singing.
It’s only a single phrase, but her voice conveys not just strength, but also gentleness and warmth.