Cosmetics commercial song. Popular commercial jingle.
You often see cosmetics commercials when watching TV, and many feature beautifully produced spots with actresses, so they really catch your eye.
You can also sense the care put into the music that builds the commercial’s world alongside the visuals, with songs from various genres and moods chosen to match the brand image and target audience.
In this article, we’ll introduce, all at once, the songs used in cosmetics brand commercials!
Use it to find the tracks you heard on TV that caught your attention.
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Cosmetics commercial songs: Popular commercial tunes (11–20)
Lips, speak passionately of youOchi Shiho
“Kuchibiru yo, Atsuku Kimi o Katare” is a song by Machiko Watanabe released in 1980.
It was used in a Kanebo commercial at the time of its release and was brought back again starting in 2020.
In the 2026 spot titled “Living is always a work in progress,” Shiho Ochi of Superfly appears.
The first half features a brass arrangement of “Kuchibiru yo, Atsuku Kimi o Katare” as the BGM, and in the second half you can hear Ochi’s singing.
It’s only a single phrase, but her voice conveys not just strength, but also gentleness and warmth.
Lips, speak passionately of you
This striking commercial, which begins with Sena Nakajima eating a tomato, is an advertisement for lipstick.
It’s part of Kanebo’s I HOPE series, and the artistic visuals are particularly memorable.
Many viewers were likely captivated by the message that follows—projected alongside scenes of the cast eating and applying lipstick—that says, “We don’t sell cosmetics; we sell hope.”
Cosmic LoveFlorence & The Machine
This commercial, set against a glamorous scene like a party in a castle, powerfully conveys Dior’s core concept of elegance.
With gold as the base and striking lighting effects, the luxurious visuals—along with the performers’ smiles and excitement—clearly communicate the exhilaration Dior evokes.
The song that heightens the opulence of the CM is Florence + The Machine’s “Cosmic Love.” Its gradually intensifying, grand sound is striking, and Florence Welch’s powerful vocals convey a strong will that feels as if it’s driving you forward.
Lips, speak passionately of you
The commercial titled “I HOPE.
The Serum of Hope,” named after Kanebo’s slogan I HOPE, features Sena Nakajima, Mirai Moriyama, and Uta Abe, and is striking for its overall artistic visuals.
It also compellingly conveys the strong message that cosmetics are not just about surface beauty, but enrich one’s inner self as well.
The BGM is Machiko Watanabe’s 1980 song “Kuchibiru yo, Atsuku Kimi wo Katare” (“Oh Lips, Speak Passionately of You”).
The CM uses a choral version performed by the Tokyo Boys and Girls Chorus, giving it a grand and powerful sound.
Cry BabyJanis Joplin
In this commercial for MISS DIOR, Natalie Portman appears in a bewitching guise against stunning backdrops such as sheer seaside cliffs, flower fields, and sandy beaches.
Many viewers were likely captivated by the beautiful visuals.
The background music features the familiar Janis Joplin song “Cry Baby,” whose unforgettable vocals leave a strong impression after just one listen.
The world is supposed to be beautiful.yama
Be sure to give this grand and uplifting song a listen.
It’s a track by singer yama, whose popularity soared from online activity, released in 2021.
It was featured as the commercial song for Essential THE BEAUTY’s “Kami no Kime Biyou Series Sengen” campaign.
The lyrics and composition were handled by Nobuo Oki, the vocalist of the rock band ACIDMAN.
Against a rich sonic backdrop where beautiful strings resound, yama’s slightly husky yet steady voice truly shines.
Cosmetics commercial songs: Popular jingle hits (21–30)
At the End of SorrowElefanto Kashimashi
Even if things are tough now, tomorrow will surely be okay—this is a message song that makes you feel that way.
It’s a track by the rock band Elephant Kashimashi, released in 1996 as their 12th single.
It was used as the CM song for Sofina Primavista’s “New Primer: Sandwich Shop” commercial.
Miyamoto’s vocals are truly wonderful—uplifting all on their own.
The warm, rich band sound also really resonates with the heart.
When you’re feeling a little worn out, this song might just stay by your side.