Cosmetics commercial song. Popular commercial jingle.
You often see cosmetics commercials when watching TV, and many feature beautifully produced spots with actresses, so they really catch your eye.
You can also sense the care put into the music that builds the commercial’s world alongside the visuals, with songs from various genres and moods chosen to match the brand image and target audience.
In this article, we’ll introduce, all at once, the songs used in cosmetics brand commercials!
Use it to find the tracks you heard on TV that caught your attention.
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Cosmetics commercial songs. Popular commercial songs (51–60)
Original songKawai Kenji
This commercial promotes the strengths of Domohorn Wrinkle to a younger audience.
Narrator Kengo Kora speaks directly to viewers, saying, “We especially want those who think Domohorn Wrinkle is still too early for them to give it a try.” The ad highlights that 94% of new users continue using the product, showcasing its appeal.
You can feel the strong confidence of Saishunkan Pharmaceutical in their message: “Just try it once,” and “If you use it, you’ll understand how good it is.”
Original songKawai Kenji
This commercial introduces Domohorn Wrinkle as an effective skincare line for aging care, while highlighting its long history since its debut in 1974 and the strong support it has received from many users.
Based on its journey of research and development as a pharmaceutical company and the fact that it has been widely trusted, the message “We want you to experience the charm of this product” likely piqued the interest of many viewers.
With the Wind and a KissAina ji Endo
This is a commercial for a gel cleanser featuring Minami Tanaka.
With the tagline “A skin-polishing gel cleanser that removes not only makeup but also dead skin cells,” it highlights how using it gives your skin a translucent glow.
The background music is ‘Kaze to Kuchizuke to’ by Aina The End, well known from NIVEA commercials—a lovely track with a gently flowing melody that really draws you in.
flower fortune-tellingLEEVELLES
This commercial showcases, through Kanna Hashimoto’s presence, the kind of beauty you can achieve with Bioliss Pure Retouch.
It highlights hair that shines as if in a photograph, and her gentle smile conveys a clear sense of confidence.
Further accentuating the bright, refreshing mood of the visuals is the song “Hana Uranai” by LEEVELLES.
The buoyant band sound layered with soft vocals is striking, and the way it gradually builds toward the chorus conveys a strong sense of hope.
Cosmetics commercial songs: Popular commercial songs (61–70)
Sexual Violet No. 1Kuwana Masahiro
Masahiro Kuwana’s “Sexual Violet No.
1” was released in 1979 and is one of his signature songs.
The lyrics have a sexy vibe, seemingly singing about a man–woman relationship, and combined with the guitar-driven, powerful sound, they convey a unique, forceful image.
One reason the song became a hit was its use in a Kanebo commercial, which is said to have boosted Kuwana’s popularity.
The structure, with the title repeated in the chorus, leaves the song name firmly imprinted in your mind.
The PusherSteppenwolf
This commercial introduces Chanel’s Le Lift Serum and powerfully conveys which ingredients deliver which effects.
It particularly highlights anti-aging care, expressing that the product effectively supports the desire to maintain one’s beauty.
Not only does it emphasize the formula’s benefits, but by showcasing the elegance of the packaging, it further heightens the urge to pick it up and try it.
The music that amplifies the impact of the visuals is Steppenwolf’s “The Pusher.” While the track features a calm rhythm and resonant, layered tones, each sound retains an assertive edge that strongly conveys a sense of power.
Morning of PartingPedoro & Kapurishasu
Pedro & Capricious’s “Wakare no Asa” (Morning of Parting) was released in 1971 and is known as one of the group’s signature songs.
The original is “Was Ich Dir Sagen Will” by Austrian singer Udo Jürgens, to which Rei Nakanishi added Japanese lyrics for this version.
The sound leans strongly toward kayōkyoku, giving it a different vibe from the original, and over this powerful arrangement the sorrow of parting is sung.
Because the song conveys a kind of strength that tries to shake off loneliness, when it’s used in commercials it tends to create an impression of emphasizing the power to move forward.